Morgan Jacobson says, “An inspiring call-to-action is equal parts design and psychology. Prompting the desired response is never easy, especially as consumers become savvy to the tricks and tactics that online retailers use. The last thing you want is for your CTAs to be labeled “click-bait,” but you have to get buyers to convert somehow, right? We’ve shared a lot of tips over the years for creating compelling CTAs. While some of the components may change a little over time, the basic requirements remain. An image of the product or service, some compelling copy, and a button that stands... [...]

Graham Charlton says, “The features you need to add to product pages will vary according to the type ofecommerce site. Some of the things on this list are essentials for any online retailer, while others are dependent on the sector and target market. This checklist contains some of the more common elements that customers are looking for on ecommerce product pages, as well as some more advanced features that can enhance the experience. Your product pages should contain the essentials listed below, and most of the others. I haven’t listed product reviews as essential, but I’d say... [...]

Richard Lazazzera says, “As an online store owner, you’re always on the lookout for new ways to drive traffic, but how many times have you invested time, energy and money into a new method of driving traffic only to receive low conversions or maybe even none at all? Facebook Ads, Google Adwords, SEO, blogging, social media and guest posting are all great methods to drive traffic, unfortunately, most of the time they don’t work as expected. There are lots of possible reasons for this, however, many times it’s because you have a leaky bucket. A website that leaks visitors as fast... [...]

Richard Lazazzera says, “It all started with a challenge – build an ecommerce business from scratch and see how many sales we could generate in three days. For many entrepreneurs, building their first business can be intimidating. There’s seemingly hundreds of steps, choices and paths to get to the finish line of just launching your business, let alone generating traffic and sales. Most of the time though, the whole process of building and launching an online store gets overthought and leads to paralysis by analysis. The truth is, building an ecommerce business can be simple—if you... [...]

David Bowen says, “No marketing strategy is effective anymore without good content. It’s the cornerstone of engaging with customers on social media channels, ranking in search and your vehicle to demonstrate your brand and values as a business. With 73% of marketers having stated that they planned to increase their budget spend on content marketing in 2015, it’s abundantly clear that good content has become a major ecommerce marketing priority“. How well are you combining content and commerce? ‘Econsultancy’ Blog  [...]

Charlie Keegan says, “Social proof is sometimes misunderstood. Not in the fact that people aren’t sure what it is—most know that reviews count as social proof—but in the fact that many don’t realize just how extensive the possibilities for presenting social proof are. That’s why we gathered together some of our favorites, so we can show you the many different ways you can convince buyers that the whole world loves your products. ModCloth We can’t have a best-of list without ModCloth, can we? Yes, ModCloth provides social proof in several different ways, including reviews and... [...]

Pete Whitmarsh says, “Much has been written about the pros and cons of Google Shopping Campaigns, but are you missing out by not using the campaign priority setting?  Since Google launched Shopping Ads in 2014, many articles have been written with tips and tricks for getting the most out of them. However the campaign priority setting remains an often-overlooked feature and even when mentioned, its full potential is rarely appreciated. To recap, different Shopping campaigns within an account can be set with high, low or medium priority. If two campaigns have overlapping product targets,... [...]

Richard Lazazzera says, “As an online store owner, you’re always on the lookout for new ways to drive traffic, but how many times have you invested time, energy and money into a new method of driving traffic only to receive low conversions or maybe even none at all? Facebook Ads, Google Adwords, SEO, blogging, social media and guest posting are all great methods to drive traffic, unfortunately, most of the time they don’t work as expected. There are lots of possible reasons for this, however, many times it’s because you have a leaky bucket. A website that leaks visitors as fast... [...]

Chloe McKenna says, “Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international expansion. Failing to properly localise a website to be in line with local conventions will not only impact how users perceive a brand and feel about using a website, but ultimately effect how likely they are to buy from it at all. Did you know that German customers expect a wide range of payment options to be available including bank transfer, direct debit and invoice for payment after they receive an order? Did you... [...]

Corey Ferreira says, “With the announcement of Twitter’s acquisition of Periscope, a lot of business owners and marketers have been scrambling to figure out the best way to use this new platform to grow their business. If you’re unfamiliar with Periscope, it’s an app (for iOS and Android) that allows you to live stream video to strangers and your Twitter followers from your phone or tablet. Viewers can comment and “heart” live streams as they watch, to interact with the broadcaster. Alternatively, Meerkat, another similar live streaming app for phones and tablets, has also taken... [...]