Ben Davis says, “At the beginning of 2014, Ashley Friedlein rounded up some trends and predictions for the year in digital marketing and ecommerce. I thought I’d dip back in and take a look at some of the most incipient trends with some simple Google searches. Do click through to the searches and see what else you can dig up”. What do search volumes reveal about trends in marketing and ecommerce? ‘Econsultancy’ Blog  [...]

Martin Beck says, “The marriage between social media and e-commerce still isn’t official, but it seems like every week they take a least a few steps closer to the altar. And while the major social networks in the space — Twitter, Facebook and Pinterest — continue treading cautiously, one company has created a solution that works today on Instagram. It’s not quite seamless — customers still have to maneuver through a few hoops to buy products from their Instagram feeds — but Curalate’s Like2Buy is pretty slick”. Curalate Brings E-Commerce To Instagram; Nordstrom... [...]

David Moth says, “Way, way back in 2011 we published an article looking athow 26 commerce sites presented their mega menus. This refers to the drop-down menus that are generally situated within the horizontal navigation at the top of a webpage. Web trends and UX design have changed in the intervening years, in large part due to increasing consumer adoption of mobile and new technologies such asresponsive design, so I thought it would be interesting to revisit those same sites to see how they’ve evolved”. Mega menu design trends in ecommerce: 2011 vs. 2014 ‘Econsultancy’ Blog  [...]

Martin Beck says, “Details of Twitter’s long-expected move into e-commerce are continuing to slip out. Re/code’s Jason Del Rey reported today, citing multiple industry sources, that the company will work with payments startup Stripe to handle the credit card transactions required for users to purchase goods directly from tweets”. More Twitter E-Commerce Plans Emerge; Payments Startup Stripe Said To Be On Board Marketing Land  [...]

Adam Sutton says, “Marketers focus on the content of a page and let developers worry about the load time. Does it matter if the customer has to wait another two seconds to see a page? The answer in this case study is “yes.” This ecommerce team increased conversion rates nearly 17% sitewide by reordering when content displayed on its pages. Find out why your social sharing buttons might be costing you sales“. Ecommerce: How an online retailer achieved a 17% conversion lift with faster page loading MarketingSherpa  [...]

Suzanne Bucciarelli (known as The Domaining Diva) has just released a new software package for people who want to tap into the income potential of an e-commerce store. If you want to sell any product online, whether products you build, products you procure through drop-shippers or even niche affiliate products, you need an online store where you present what you have to offer. However, creating an online store can be a challenge. There’s a lot of software needed to take orders, charge the customer’s credit card, ship via UPS, Fedex, etc. Integrating all this software into a package... [...]

Pete Prestipino says, “Believe it or not, a vast majority (92 percent) still occur offline. A new study from Ripen Ecommerce explores the reasons what exactly is keeping shoppers offline and the answers might surprise you. When asked what would make them most likely to purchase an item in-store instead of online, 30.8 percent said they wanted to see or feel products in person. Other reasons include wanting items right away (29.9 percent), maintaining personal privacy (16.9 percent), saving on shipping costs (14.4 percent), and easier/cheaper returns (6.5 percent)“. Overcoming E-Commerce... [...]

Arie Shpanya says, “Dynamic pricing is a pricing strategy in which prices change in response to real-time supply and demand. While this isn’t a brand new pricing strategy, (American Airlines first introduced it in the early 80’s) it is currently taking ecommerce by storm. Dynamic pricing allows retailers to remain competitive with 24/7 price monitoring and changes, boosting profits by 25% on average”. Why dynamic pricing is a must for ecommerce retailers ‘Econsultancy’ Blog  [...]

Allison Howen says, “Selecting an e-commerce platform is one of the most important decisions an Internet retailer will make. This platform will determine the direction of an online business and will play a vital role in its future success. Luckily, there is not a shortage of platforms to choose from, which means that with a little research, merchants can find a solution that will support their goals and help their businesses flourish for years to come”. 5 Tips for Selecting an E-Commerce Platform Website Magazine  [...]

Ben Davis says, “High street stores are getting their mojo back, so what can ecommerce do to engage the consumer? Here are just 10 features that help to keep customers engaged on ecommerce websites. If you’ve seen any innovative new features from ecommerce companies, please let us know below. For all things engagement and optimisation, why not attend theFestival of Marketing, in London, November 12-13th”. 10 ways to increase customer engagement in ecommerce ‘Econsultancy’ Blog  [...]