Jordan Elkind says, ““Free shipping and free returns” has become the proud declaration of many online fashion retailers. These policies have contributed to the explosion of online fashion sales: customers appreciate the convenience and savings associated with flexible shipping and return policies. Unfortunately for retailers, this consumer-friendly approach has an unwelcome side effect, a little-known fashion e-commerce secret: crippling return rates. This issue will be painfully relevant during the upcoming holiday season, when online shopping — and returns — reach peak volume”. 4... [...]
Archive for the 'E-Commerce' Category
David Moth says, “We’ve previously highlighted 11 great ecommerce checkouts, and now it’s time to see which brands have managed to create top notch, user-friendly mobile checkouts. Given the disparity between conversion rates on desktop compared to mobile, it’s perhaps understandable that retailers might put more effort into optimising their desktop checkout. However as mobile conversions are so hard to come by, you really need to make their purchase journey as comfortable as possible. These are by no means the very finest mobile checkouts in the world, and I’d actually... [...]
Jason Del Rey says, “As of Tuesday afternoon, investors are valuing China’s Alibaba at $215 billion. That’s more than Amazon. That’s more than eBay. And it’s about as much as both of them combined. That might surprise people who look at the size of the companies. Alibaba recorded revenue of $8.46 billion in its last fiscal year, compared with Amazon’s $74.45 billion and eBay’s $16.04 billion. But there’s more to the Alibaba story beyond sales. The following three charts, when taken together, help explain why investors are so excited about Alibaba”. Why Alibaba Is Worth More... [...]
Allison Howen says, “Merchants who are looking for ways to increase conversions this holiday season should consider incorporating more videos into their e-commerce sites. In fact, a new report from Invodo reveals that online shoppers who view video are nearly two times (1.8) more likely to make a purchase compared to shoppers who did not watch a video. Furthermore, the Video Commerce Benchmarks Report for Q2 2014 reveals that the majority of video viewers (67 percent) watch videos to 80 percent completion. This shows that online shoppers are typically watching the portion of videos that... [...]
Verónica Maria Jarski says, “The e-commerce world is rapidly changing, with fierce competition on a global scale. “In the United States, e-commerce is growing at 4X the rate of retail, while in China, it grew a staggering 51% in 2013,” reports Baynote in the following infographic. The 302 largest e-tailers in France, Germany, and the UK grew combined sales 16.7% in 2013. By comparison, the sales of the 46 largest e-tailers in Italy, Portugal, and Spain grew 26.6%. Moreover, “Indian e-commerce is expected to grow from $13B in 2013 to $50B-$70B by 2020,” according... [...]
David Bowen says, “Mobile commerce is very much here and now. A fifth of all online spend now is now on mobile, accounting for around £8bn. That’s a huge figure, and it’s only going to increase. So what are the key trends that are driving this growth? We’ve highlighted three here”. How demographics and devices are shaping the future of mobile commerce ‘Econsultancy’ Blog [...]
Amberly Dressler says, “Has your company realized the maximum value from its supply chain? This is Chainalytics core purpose, which is one reason 18 of Gartner’s top 25 Supply Chain companies count on it to accelerate the transformation of their supply chains. Its focus, according to Irv Grossman, Chainalytics’ vice president of supply chain operations, includes supply chain design, integrated supply demand planning, transportation, packaging optimization and more. Website Magazine caught up with Grossman to discuss ways to reduce logistic costs, plan for the holidays and what... [...]
John Nye says, “My father passed away unexpectedly five months ago. As if that wasn’t enough of a tragedy, the situation left my mother and me in a position we never imagined being in — she could lose her home. Quickly, I set up a GoFundMe page to prevent this. Despite adversities and setbacks, my mother has a positive outlook and is moving forward. She decided to host a garage sale to help cover some costs. The first sale she held earned enough income to cover some costs and inspire hope. You may ask, “Why is this guy starting off his MarketingExperiments Blog post with a personal story?... [...]
Allison Howen says, “Forrester predicts that mobile sales will top $100 billion in 2014. The only way for merchants to reap the rewards of this growing industry, however, is by establishing a mobile presence that offers an intuitive experience for consumers. In doing so, retailers will be pushing mobile consumers toward the checkout rather than a competitor’s website”. The Ultimate List of M-Commerce Best Practices Website Magazine [...]
Tim Ash says, “With the proliferation of conversion-centric tools, technology and consultants these days, there’s no shortage of advice and best practices for website optimization. And nowhere is this more true than in the e-commerce space, where even the smallest website tweak could add (or subtract) millions from a company’s bottom line. Visitor behavior and expectations are changing, and it’s easy to see how yesterday’s “best practices” can become today’s conversion killers. So before your holiday shopping season enters full swing, check your site for some of these common... [...]