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Sunday, July 27, 2025

Archive for the 'E-Commerce' Category

‘Five Key Trends In Global eCommerce’ – Forrester

Zia Daniell Wigder says, “Yesterday I had a chance to join the fantastic Global eCommerce Leaders Forumhere in New York. Leaders from Puma, Borderfree and Alibaba delivered keynotes at the event, and in the afternoon, I did a quick presentation on five key themes in global eCommerce to tee up a panel on global expansion: The Asia pivot. Arguably the biggest story in global eCommerce over the past five years has been the rise of China as a global eCommerce force. No other eCommerce market has rivaled China’s ascent to power: Between 2009 and 2014, revenues increased by 16-fold, reaching... [...]

‘How to Make More Effective Use of Social Media in Your Ecommerce Strategy’ – ‘Entrepreneur’ Blog

Brett Relander says, “According to a recent report from comScore, consumers spent more than $9 billion during the week following Thanksgiving in 2014, often referred to as Cyber Week. This represented an increase of more than 14 percent from the nearly $8 billion spent during the same period the previous year. Ecommerce is certainly on the rise. It is now incumbent upon companies to ensure they are tapping into that trend in order to stay ahead of the competition. Moving into 2015, it will become increasingly important for brands to ensure they are utilizing social media in order to succeed... [...]

‘How should you approach product videos for ecommerce?’ – ‘Econsultancy’ Blog

David Moth says, “Product videos are proven to correlate with higher online conversion rates, yet video remains an underused feature in ecommerce. One of the reasons for this is likely the fact that it’s difficult to know where to start. Once you’ve decided whether or not to do the videos in-house or through an agency, you’re faced with the fact that there are a huge variety of ways you can demo a product. The easiest way to avoid this headache is to simply not bother. But the benefits of using product videos are too great to ignore, with some brands achieving a 25% increase in conversions”. How... [...]

‘The Rapidly Changing Role Of B2B Salespeople In A Digital-First Environment’ – Forrester

Andy Hoar says, “With B2B buyers rapidly shifting their behavior from researching and buying offline to researching and buying both offline and online, B2B companies are radically reshaping their channel sales strategies. Most notably, B2B sellers are shifting resources and capabilities online as well as fundamentally redefining the role of their salespeople. Join us for the Forrester Sales Enablement Forum on March 2-3, 2015 in Phoenix to hear Forrester’s latest thinking about the future of B2B selling.  At 11:30a on March 3, we’ll be revealing first-ever research in the space about... [...]

UPS does it again: raises fees via a higher fuel surcharge

They have raised fees several times in last 2-3 months, and effective today, they just did it again, with no advance warning. Of course, fuel prices have dropped 40% since last summer, but UPS wants its customers to pay more for the fuel it uses, anyway. This apparently in response to an announcement by Fedex in early January that it would increase its own fuel surcharge effective today. This Fedex move apparently gave UPS the cover it needed to feel safe in raising its own fuel surcharge. If you are selling physical goods, either directly or through a drop-shipping company, your business will... [...]

‘Why sales & discounts hurt your ecommerce brand’ – ‘Econsultancy’ Blog

Arie Shpanya says, “With another holiday shopping season (and post-holiday clearance) in the rearview mirror, online retailers are taking down the sales signs and getting back to business as usual. Although business may become out of the ordinary for some, that sales spike can shoot as high as Mount Everest and can fall like a rookie snowboarding down it. None of those customers that were hooked by your “Buy One Toaster, Get Three Bread Loaves Free” deal came back for more dough. This shouldn’t be surprising. According to a Coherent Path study, shoppers whose first purchase is induced by... [...]

Reminder- ‘Key Trends in Ecommerce’ eMarketer Webinar 1.00 pm ET

eMarketer team says, “The webinar will address these key questions: How is mobile changing the path to purchase? Why is locally relevant information so important in ecommerce? How are innovative retailers dealing with fulfillment challenges? How can you create personalized offers without seeming creepy?” Webinar Details Organizer:  eMarketer Key Speaker: Yori Wurmser Topic: Key Trends in Ecommerce Day/Date: Thursday, January 22 Time: 1.00 pm ET – Time Zone Converter Register for webinar details. ‘Key Trends in Ecommerce’ Webinar  [...]

‘How Scrolling Behavior on E-Commerce Sites Is Evolving’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Internet users on all devices are scrolling farther and farther down on e-commerce site pages, according to a recent report from Content Square. The report was based on data collected between August 2013 and November 2014 from 50 million browsing sessions on the websites of 100 top global retailers. Scroll rate—the position of the last line viewed by a consumer—increased on e-commerce sites across all devices between 2013 and 2014, the analysis found. Scroll rate increased 5% on desktops: Consumers went an additional 40 pixels lower on e-commerce pages, on average,... [...]

‘eCommerce Sales In Brazil, Mexico And Argentina Will More Than Double By 2019’ – Forrester

Zia Daniell Wigder says, “Latin America remains solidly on the radar of eCommerce leaders taking their brands global—at the same time, local players are rolling out sophisticated offerings of their own to compete with the growing number of international players in the region. Which trends will propel eCommerce forward and how big will these markets be in five years? Our newly published forecast addresses both topics for the three largest markets in Latin America: Brazil, Mexico and Argentina. We find that: Young, increasingly digital shoppers are driving eCommerce across the region…... [...]

‘Ecommerce Marketing: 150% increase in sales from product storytelling and site redesign’ – MarketingSherpa Case Study

Erin Hogg says, “”Our mission is to empower women through design. For us, that means both the women who make the product and then, also, the women who are our customers,” said Cameron Crake, Director of Operations, Raven + Lily. Raven + Lily, a nonprofit-turned-global-employer for at-risk women, offers handcrafted clothing and accessories. Facing a challenge of an outdated website and ecommerce platform, the team revamped the site to better showcase their beautiful products. Learn how through thinking like their customers, the team achieved a fourfold lift in year-over-year sales”. Ecommerce... [...]


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