HubSpot columnist Jasz Joseph has listed the eight marketing trends that may expire by 2018. Joseph says, “When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what worked last year — or even last week — will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates.  As you are updating your inbound marketing strategies for 2018, consider tossing out these overused, under-performing marketing trends to make... [...]

It is necessary to evaluate your marketing strategies from time to time. Business.com columnist Ray Coppinger has put forward four questions to help your find out if your digital marketing strategy is optimized. Coppinger says, “Whether you are a fresh face to the industry or a seasoned marketing veteran, good is never good enough. You should constantly question campaign performance, researching and testing new ways to enhance your marketing strategy and exploring strategies to grow. If you are unsure where to start your search for digital marketing strategy excellence, begin by asking yourself... [...]

Your digital marketing strategies help you improve your online marketing success ratio. HubSpot writer Elissa Hudson has shared seven digital marketing strategies for marketers. Hudson says, “It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy — it’s still a tactic that sits alongside other campaigns to form your strategy. Now that we’ve gotten to grips with the basics of digital strategy and digital marketing campaigns, let’s dig into how to build your strategy. How to Build a Comprehensive Digital Strategy 1)... [...]

HubSpot’s Elissa Hudson has published a guide to seven effective marketing strategies. Hudson says, “Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year. Depending on... [...]