Forbes contributor Alex Oliveira has published a four-step guide to help brands create their digital marketing plan. The guide focuses on reviewing the current marketing strategy, creating a new plan, launching the campaigns and measuring the performance of the marketing campaign.

Oliveira says, “As CEO of a digital marketing agency, I love watching the plan get created, executed and measured. We find that the best way to build a good online marketing strategy is to break it up into four distinct, actionable steps.

1. Review Your Current Digital Marketing Strategies 

Reviewing your current digital marketing strategy can take many different forms. If you’re just starting out, this step will be quite simple. However, if your company has planned many digital marketing campaigns in the past, you might be dealing with an endless amount of web assets strewn across a variety of sites. As plans change and these sites cease to be maintained, they can become detrimental to your business.

Try asking the following questions to find all online presences that you currently have:

  • What social media sites do we have profiles on?
  • Do we have a YouTube channel or any other videos posted online?
  • What were our past marketing campaigns? What worked and what didn’t work?”.

A Four-Step Guide To Creating Your Digital Marketing Plan

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