With the changing times and situation around the world, the ways in which marketing is done are also changing. Due to the COVID-19 pandemic, many more things are turning digital. Martech Today is hosting this webinar ‘The Role of Marketing in the All-Digital World’ on Tuesday, July 14, 2020 at 1.00 pm EDT. The Martech Today team says, “Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is... [...]

Magnolia has published a new guide entitled ‘Digital Experience in 2020’ to help you improve your marketing performance. The Magnolia team says, “We’ve just entered a new decade, but is your digital experience stuck in the past? To build a 2020-ready digital strategy, your customer experience must go beyond websites and mobile applications. Easy to say, but why is it so hard to accomplish? Let’s find out. Download this free guide with insights on: Why the traditional approach to digital experience is a broken model How truly valuable content always wins What cutting-edge... [...]

During this challenging time, you need to come out with new marketing strategies to meet the demands of your audience. By creating an empathetic strategy, you can influence and convince your prospects to become your customer. Falcon.io is hosting a webinar ‘How to Optimize Your Marketing Strategy in Times of Change’ on Thursday, June 11, 2020 at 1.00 am ET. The Falcon says, “Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet... [...]

You can increase your business revenue by expanding your presence in multiple countries. For creating your presence in new environments you need to understand the mindset of the people who live their and their needs. IMPACT contributor Kathleen Booth has published a new podcast episode ‘Internationalizing your marketing ft. Alessio Pieroni of Mindvalley’ to help you expand your business. Booth says, “This week on The Inbound Success Podcast, Mindvalley head of marketing Alessio Pieroni talks about the company’s internationalizing strategy, and how entering new... [...]

The COVID-19 pandemic is affecting many around the globe. The economic impact of COVID-19 is visible now as people are losing jobs and businesses have no customers. The Vertical Leap contributor Chris Pitt has shared useful digital marketing advice from six marketing experts. This useful article will help you to face today’s situation and be ready for tomorrow. Pitt says, “As Mark Ritson explains in an article for Marketing Week, brands need to focus on the long-term and resist the urge to buy into quick fixes. In his own words, “this virus, too, shall pass” and, “at... [...]

By acquiring new skills you can give a new life to your marketing. From social media to email marketing, you need to be well-verse with all the marketing tools that can help you to reach your target audience and grow sales. Growth Tribe has published a new video ‘5 Digital Marketing Skills to Master for 2020 & Beyond’ to help you identify the skills you need for marketing success. GT team says, “There are tons of digital marketing skills that are relevant for the future. In this video, we will focus on the ones that are in demand – plus our favourite resources... [...]

Digital marketing continues to evolve and reach new heights with the development of new technologies. To optimally utilize the tech available for marketing you need to constantly experiment with it. Entrepreneur magazine team has published a new video ‘Digital Marketing Hacks for 2020’ featuring Carlos Gil. Entrepreneur team says, “Carlos Gil, CEO and founder of Gil Media Co., talks about his career journey, including dropping out of school and selling shoes, before realizing his passion for digital marketing. Gil and The Playbook host David Meltzer chat about... [...]

Digital marketing continues to evolve with technological advancements. Integration of artificial intelligence makes your marketing efforts more personalized leading to success. Smart Company contributor James Lawrence has shared eight ways digital marketing will change in 2020. Lawrence says, “Staying on top of the speed of change in digital is one of the number-one things that in-house marketers and business owners worry about.  But the start of 2020 brings a moment to lift our heads above the fast-paced business of ‘getting things done’, allowing us to look ahead and... [...]

A strong digital marketing strategy enables you to increase your website traffic, get more leads and increase sales. According to Smart Insights, 45% of companies do not have a well defined digital marketing strategy. To help you craft an effective digital marketing campaign strategy for your business, Exposure Ninja contributor Susanna Kemp has shared a 11-step guide. Kemp says, “Reviewing examples of business success is a great way to learn about what makes an effective digital marketing campaign. But how do you put this into practice for your business? The experts at Exposure Ninja have... [...]

A digital marketing strategy that improves your sales and helps in establishing your brand – is something every marketer wishes to achieve. Forming such a strategy requires in-depth analysis of the tools that can be used and the approaches behind them. State of Digital contributor Morgen Henderson has shared a five-step plan to create and implement an integrated digital strategy. Henderson says, “Here’s a step-by-step to assess your marketing so you can create and implement an integrated digital strategy. Evaluate What You’re Working With You can’t plan a strategy unless you fully... [...]