Starting any type of business requires an intuition that empowers you to stay persistent in your journey. There are several resources and advice available on starting your digital marketing business. Quick Sprout’s Lars Lofgren has published a detailed article on starting a digital business. He says, “Now more than ever, digital marketing is one of the most important aspects of a company. And guess what? Not everyone fully understands the world of digital marketing, and many people don’t have the time or interest to learn more about it. That’s where you come in. It is not an easy... [...]

According to Webfx, a digital marketing funnel describes the steps that users take to move from being a prospect to a customer. Entrepreneur magazine contributor Deepak Kanakaraju has shared some useful insights to help you create a digital marketing funnel. He says, “There are different stages in the funnel, and the only way to make an ad campaigns work is to make sure that all the stages of the funnel are built in a solid way. In general, branding campaigns are out of the question for small businesses that are bootstrapped. Just putting your brand name on TV and banners is not going to... [...]

Digital marketing depends on the tools and technologies. It keeps innovating with the addition of a new set of tools. SunHouse Marketing contributor Fran Jakubowicz has published an article highlighting 22 tools to improve digital marketing performance. He says, “The beauty of “suite tools” is their all-in-one convenience. They generally include the following: competitive intelligence, backlink analytics, SEO intelligence, website auditing, branded reports, social listening. 1. SEMrush Established in 2008, SEMrush (or old faithful) is a feature-rich, paid tool and a must in any digital... [...]

Search Engine Journal contributor Julie Joyce has published an article highlighting 20 essential skills for digital marketers. She says, “Depending upon your experiences with the world, you may give up easily because you’ve never gotten what you wanted. You may not want to ask questions because you’ve had questions shut down before. With the proper environment, those skills can definitely sharpen. Here are 20 essential skills to help you succeed in digital marketing. Soft Skills  Soft skills are skills related to how you work. These are skills many people possess without really thinking... [...]

Creativity helps you excel in your marketing efforts. Neil Patel has published a new video ‘The Role of Creativity in Digital Marketing’ explaining the benefits of creativity in digital marketing. He says, “When you look at the organic reach, it’s harder and harder, but, here’s the thing, there’s new platforms that always come around and make it easier to get rich, for example, I was on Clubhouse, literally right before we ended up doing this podcast interview, okay? And that’s why in marketing, I think one of the best skillsets is creativity”. Neil... [...]

Copyblogger founder Brian Clark has announced the launch of ‘Digital Commerce Partners’ – a new content marketing and SEO agency. He says, “Digital Commerce Partners helps digital businesses take it to the next level. If you have an online course, virtual community, SaaS, or other digital product-based business, we can help you grow. As your prospect-pipeline partners, the return on investment will be clear. Your existing offers will be more profitable, and you can focus on developing new products and growing your brand. Cool stuff, right? But perhaps you’d like some... [...]

Digital PR, a combination of link building and traditional PR practises, helps you improve your site’s organic performance. Root Digital’s Darren Kingman has published ‘Beginners Guide to Digital PR’. He says, “ur Beginner’s Guide to Digital PR discusses content creation and ideation through to digital PR strategy and how it impacts Search Engine Optimisation (SEO). We’ll also look at how we outreach and provide tips throughout on what you could be doing to expand your own practises. We’ve called this a ‘Beginner’s Guide’ because we walk through concepts... [...]

Digital marketing is one of the most lucrative career options you have today. It allows you to build a steady income with minimum investment working from home. Ahrefs’ Si Quan Ong has shared a seven-step guide to starting a career in digital marketing. He says, “Kickstart your career in digital marketing in these seven steps: Create your own website Choose one digital marketing channel to focus on Learn more about your chosen digital marketing channel Execute on what you’re learning Familiarize yourself with free digital marketing tools Apply for a job in marketing Furthering your... [...]

Think with Google’s Kevin Murakami announced the availability of a new guide called ‘Inside Google Marketing: 3 steps to master digital advertising’. Learn from Google’s own marketing experts exactly how they build campaigns that successfully achieve each marketing objective. This guide gives you an inside look at how the Media Lab team, which manages the media strategy for all of Google’s advertising campaigns, gets it done. The media guide breaks down the team’s strategy into three steps, sharing exactly which Google ads products the team uses — and in what order —... [...]

Perficient Inc. has published a new video ‘Why Studying the Past of Digital Marketing is Important’ featuring Eric Enge. The Perficient team says, “Digital marketing has been part of marketing programs for decades. Perficient’s Eric Enge got started in the industry right at the beginning, roughly 30 years ago. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy”. Watch the video. Perficient... [...]