This is a reminder for the Adweek webinar to be held on October 15, 2024. With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than ever. Adweek is hosting a webinar ‘Digital Campaign Best Practices for 2025’ on Tuesday, October 15, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to unlock optimal performance by creating the right connection between your creative, media, and data, with leaders from Clinch and Tombras. You’ll find out: Why... [...]
Archive for the 'Digital Marketing Strategies' Category
Planning your digital marketing in 2024 requires a strategic approach, blending data analytics, audience insights, and multi-channel integration. It’s essential to align objectives with the right tools and platforms to effectively reach and engage your target market. Digital Marketing Depot has published ‘Clean Room Guide: 12 Essential Strategies for Marketers’. The DMD team says, “Data clean rooms help marketers access rich data sets and collaborate in ways that protect consumer privacy and drive business growth. So which strategies should you start with? Read this clean... [...]
In 2024, SEO and digital marketing focus on user-centric content, driven by AI tools that optimize search algorithms for enhanced relevance and personalization. Marketers leverage voice search, video content, and data analytics to stay competitive in an evolving digital landscape. MOZ contributor Jo Cameron has published an article featuring the best SEO and digital marketing podcasts in 2024. She says, “Here are the very best podcasts in SEO and digital marketing. Podcasts that have heart and tell stories of SEO and the people in the industry. They keep you informed when you’re working... [...]
Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out of Casual Customers’ on Thursday, October 17, 2024, at 1.00 pm ET. The Adweek team says, “Hear Epsilon SVP Dana Moroze and from guest speaker Rusty Warner, principal analyst at Forrester, about how the right technology, powered by strong identity and data, can help marketers create seamless, 1:1 personalized... [...]
Growing your audience is essential for marketing as it amplifies brand visibility and broadens your reach, helping you connect with more potential customers. A larger audience also increases opportunities for engagement and conversions, ultimately driving business growth and long-term success. Adweek is hosting a webinar ‘Grow Audiences With Actions, Not Attributes’ on Wednesday, October 16, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices for building audiences based on actions, such as where they spend their time and money—rather than attributes—from leaders... [...]
With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than ever. Adweek is hosting a webinar ‘Digital Campaign Best Practices for 2025’ on Tuesday, October 15, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to unlock optimal performance by creating the right connection between your creative, media, and data, with leaders from Clinch and Tombras. You’ll find out: Why building a learning agenda is a critical step to ensuring campaign success How... [...]
Digital marketing in 2024 emphasizes personalized experiences, leveraging AI and data analytics to target audiences more precisely. Emerging technologies like augmented reality and voice search are transforming how brands engage with consumers online. HubSpot contributor Lucy Alexander has published an article featuring useful information on digital marketing. She says, “Digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don’t, they at least have a social media presence or digital ad strategy. Our 2024 State... [...]
Digital marketing in 2024 is increasingly data-driven, with AI and automation enhancing personalized customer experiences. Social media and influencer marketing continue to dominate, while privacy concerns push brands to adopt more transparent practices. Digital Marketing Institute has published an article featuring five digital marketing challenges. Rand Fishkin says, “There have been some fundamental shifts in the digital marketing landscape in recent years. In his recent webinar Rand Fishkin he explored how marketers can keep up with 2024’s biggest issues in digital marketing. It’s... [...]
Quality digital marketing courses are essential as they provide up-to-date knowledge and skills to effectively navigate the evolving digital landscape. They equip individuals with practical strategies and tools to boost online presence, drive engagement, and achieve marketing goals. Search Engine Journal contributor Ben Steele has published an article featuring the 11 best digital marketing courses for 2024. He says, “These courses are great as a window into the most current digital marketing skills and trends. They’re often taught and developed by practicing experts. However, the quality... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Look Dumb or Get Disrupted: Google’s Risky AI Overviews Launch’. The video covers the following: Google AI launch sparks controversy and discussion. Claim of training 8 days; skepticism on claims. Search technology retrieves, formats, and consolidates answers. AI trained on Reddit lacks reasoning accuracy. Google’s approach to AI and future plans. Neela pushes for importance; AI summarizing various sources.... [...]