Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Business 2 Community contributor Gregory Reyes has shared an in-depth article on digital marketing. He says, “Here are some types of digital marketing: Content Marketing Email Marketing Social Media Marketing For the scope of this blog post, we’ll only talk about these 3 types of digital marketing since they’re the most common. Let’s start with Content Marketing. Content Marketing Examples Content marketing is a strategic approach on consistently creating... [...]

Prima Software has published a new infographic titled ’11 Digital Marketing Tactics for Extreme Business Growth in 2021′. It covers the following: Create and share fresh content Build a presence on social media Create infographics Use keyword research Research your competition Respond to reviews Build a presence in local listings Be aware of key industry organisations Use Google Analytics Write and share press releases Use a Live Chat facility. 11 Digital Marketing Tactics for Extreme Business Growth in 2021 Prima Software  [...]

Digital Marketing Depot has published a new white paper ‘How to Master Digital Marketing’ to help marketers improve their digital marketing performance. The DMD team says, “A new reality requires new tools. Stay ahead of the curve by getting your feet wet with video marketing – the most effective way to engage with customers remotely. This quick guide could help you make big changes that move the needle for your company. Inside you’ll find answers to these common questions: How can I meaningfully connect with customers at every stage of the funnel? What’s the secret... [...]

Merkle has released the Q3 2020 Digital Marketing Report. This report features updates and insights on digital marketing. The Merkle team says, “Below are some high-level findings from the report’s executive summary: As they have been for most of the year, digital marketing trends in Q3 2020 were inextricably linked to the course of the ongoing COVID-19 pandemic and the response to it. Across channels, some of the more extreme reverberations of the crisis lessened in Q3, but most of the numbers continue to show an industry that is not back to normal, nor necessarily settled upon a... [...]

A strong marketing plan can help you to create a strategy for how you will communicate with your target audience and influence them to buy your products or services. Business.com contributor Skye Schooley has shared 10 ways to adapt your marketing plan during the pandemic. Schooley says, “We spoke with small business owners and marketing experts to help you determine the top 10 ways to modify your marketing strategy and reach your audience during the current economic upheaval. 1. Emphasize the true relevance of your product or service. As consumer needs change, the relevance of your product... [...]

Vertical Leap’s Marie Sinclair has published a new podcast episode ‘What’s new in digital marketing – August 2020’. Sinclair says, “In this week’s episode, we’re jointed by guest panel speakers Ben Jayston and Stuart Clark, both SEO Specialists at Vertical Leap and Matt McCullough, who specialises in PPC. We discuss: AI news: Elon Musk’s predictions and what this means for digital marketing Lead form extensions in Google Ads The new version of Bing Webmaster Tools If you’d like to speak to us about anything covered in the podcast, don’t hesitate to get in... [...]

A well-defined marketing strategy can help you to grow your sales and strengthen the business. By adding the element of personalization to it, you can continue to win more and more customers. Business 2 Community contributor Germina Paola has shared two useful strategies to improve your marketing strategy. Paola says, “We live in the golden age of information and, although it’s as good as it sounds, there’s also a downside to it: we receive this information all at once and it can be confusing and daunting. Working with online marketing with different types of clients and businesses,... [...]

The COVID-19 pandemic has adversely affected everything around the world and digital marketing is not an exception. Search Engine Watch contributor Birbahadur Kathayat has published an article highlighting the impact of this pandemic on digital marketing and three ways to deal with it. Kathayat says, “Coronavirus lockdown has halted many business processes starting from manufacturing, supply chain to logistics, and marketing.   Some businesses have closed or paused their digital marketing activities temporarily, citing the health concerns of their employees. If you are on... [...]

ReadWrite contributor Sahim Alom has shared eight digital marketing strategies for startup businesses. Alom says, “How is your company’s site relevant to the needs of the consumers. The site must be easy to use, easy to navigate, and relevant to the consumer’s needs. The best way to achieve this is to customize the design of the site. You can do this by using the navigation tools provided by the search engines. Startup Businesses To make it look more professional, you can hire a professional designer to look over your site. You will be sure that the website will have an attractive design,... [...]

With the changing times and situation around the world, the ways in which marketing is done are also changing. Due to the COVID-19 pandemic, many more things are turning digital. Martech Today is hosting this webinar ‘The Role of Marketing in the All-Digital World’ on Tuesday, July 14, 2020 at 1.00 pm EDT. The Martech Today team says, “Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is... [...]