Jessica Ann says, “Let’s face it: You’re either a right-brained or left-brained content marketer. If you’re a right-brained marketer, then the term “audience data” probably makes you squirm uncomfortably. But if you’re a left-brained content marketer, you eat things like audience data for breakfast. Mmmm …data. Here’s why: Right-brained marketers generally depend upon intuition to solve problems and process information, while left-brained marketers process information in a data-driven way. It’s important to know your brain’s direction because, for better or worse, your... [...]

Kristin Hovde says, “Creating a successful B2B content marketing strategy is easier said than done; many marketers have different views on what works and what doesn’t. Eighty-six percent of digital marketers are using content as a way to educate and inform their audience, according to MarketingProfs. If you aren’t seeing results from your content marketing efforts, then there could be one thing standing in your way of it being a success: relying on your memory instead of writing it down. When you are writing countless pieces of content and dispersing them to several different websites,... [...]

Verónica Maria Jarski says, “You’ve created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark. The following infographic by Curata offers 29 content marketing metrics, such as consumption, retention metrics, sharing metrics, engagement metrics, lead metrics, sales metrics, and production/cost metrics. For example, “you can track retention of existing email list subscribers by keeping an eye on unsubscribes and opt-outs,” states Curata. “Similarly, you’ll want to track new subscribers to see if you can grow... [...]

Graham Charlton says, “Some people may hate the term, but there’s no doubt that content marketing has caught on big time.  As many people point out, there isn’t anything especially new in the concept of using content to attract customers, but what’s new is that content marketing roles are being created, and teams are being restructured. Content is becoming more tactical as a result. Here’s a selection of 15 of the best content marketing tips… Define your target audience before you start to produce content Think about audiences rather than customers. The aim... [...]

Jack Simpson says, “As I squeezed into a sweltering room outside Old Street tube station yesterday, I wasn’t sure what to expect (particularly as I’m still relatively new to this industry). I have to say I wasn’t disappointed. With events like this there is always going to be an element of self-promotion, but between all that there were some great tips on content marketing that I’m going to share with you in this post. Create a mix of big and fast content Google sent along a guy whose job it is to create content for Premier League football clubs, which, if I knew anything about football,... [...]

Chow says, “Consider the majority of the kind of content that you find on the Internet each and every day. This blog post that you are reading right now is a prime example of that. Perhaps you subscribe to the RSS feed and the story popped up in your feed reader of choice. Maybe you follow John on Twitter and you saw the tweet saying there’s a new article. Or maybe you actually typed in johnchow.com into your browser to see what new posts went up today. Regardless of how you found your way onto this page, the bottom line is that you’re here now. And you’re reading these words that... [...]

Sujan Patel says, “If you want to experience any sort of success or ROI from the time and energy you put intocontent marketing, you have to be willing to invest in the right tools – tools that can automate, streamline, and improve your processes from beginning to end. But here’s the problem: Literally hundreds of tools claim to help you become better at content marketing in some way. It’s not always easy to know which tools are worth trying. As a content marketer with more than 10 years of experience helping businesses of all sizes learn how to navigate the web and connect with more... [...]

Travis Bliffen says, “As I am sure most of you have heard, content is a key component of the SEO equation. Shares, links and engagement are all centered on having a piece of content that adds value to the readers. Today, we are going to take a look at how you can stop guessing and start writing content that people want to read, share and link to. The tool we are going to talk about today is Buzzsumo, a tool that allows you to view the most popular content on a website or by keyword“. A Quick SEO Guide to Great Content Website Magazine  [...]

Ken Bowen says, “The Economist, in association with New York-based marketing research firm Peppercomm, recently conducted a global survey of top business leaders and marketers on the topic of content marketing. 500 global business executives were surveyed to find out what they look for from content providers, and 500 global marketers were asked about how they build their content strategy. Findings were published in a study titled “Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences.“ Let’s take a brief look at four key discoveries from “Missing the... [...]

Steve Olenski says, “Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report. With this growth in demand comes a unique set of problems. How do business owners continually create new, original content? How do they regularly come up with topics that haven’t already been covered a thousand times before? And perhaps most importantly, how do they find the time to create this content while still trying to run their... [...]