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Thursday, August 13, 2020

Archive for the 'User Generated Content Tips' Category

Three Ways User Generated Content Can Boost Conversions

UGC (User Generated Content) is the content generated by users rather than the site owner or teams that work on the website. User generated content is an asset that can help you to influence people and win more customers online. State of Digital team has published an article highlighting three ways user generated content can help you to improve conversions.State of Digital team says, “UGC comes in all shapes and sizes; comments, reviews, videos, blog posts, forums, videos, memes and can feature across your site and even in your own marketing. From snippets of review text to full... [...]

Your Guide to User-Generated Content

User-Generated Content (UGC) can be a huge asset to content marketers if utilized properly. UGC is generated at its all time high due to the availability of digital forums, comments sections on blogs, and web users’ ability to publish content for free.To help you use UGC rightly, the Later contributor Nikki Canning has published a free guide to using user-generated content for marketing.Canning says, “In a nutshell, user-generated content is any type of content that’s created by a brand’s followers, product users or consumers. In its most organic form, UGC isn’t paid for... [...]

Case study reveals how Xiaohongshu built used UGC to build its community

Xiaohongshu is Chinese ecommerce platform focused on luxury goods from overseas. It offers fashion and beauty products.Econsultancy’s Rebecca Sentance has published an in-depth study on how Xiaohongshu  used user generated content (UGC) to build its community.Sentance says, “Another newfound titan of Chinese ecommerce has built up a following for exactly the opposite reason. Xiaohongshu (小红书), whose name means “Little Red Book”, is an ecommerce platform for luxury goods from overseas – primarily fashion and beauty products.Instead of cheap wholesale goods, Xiaohongshu... [...]

Key advantages of using user-generated content for brand marketing

User-generated content (UGC) is an asset for brands and marketers as it works as an authentic element to help them promote their products and services.The UGC has several benefits including improvement in brand engagement. Econsultancy’s Blake Cahill has highlighted the major benefits of using user-generated content for brand marketing with the helps of Starbucks example.Cahill says, “Unlike authentic influencers, creators of UGC aren’t contracted. They’re closer to fans of the brand than partners. By purposefully drawing on an individual’s use of social media, companies can... [...]

CMI shares ways to integrated UGC into your content marketing

User-generated content is a valuable resource for the marketers to prove their authenticity and credibility online. UGC helps them secure good SEO rankings as well as it works as a promotional tool.CMI’s Aaron Agius has shared an article focused on how marketers can make user-generated content a part of their content marketing strategy.Agius says, “UGC doesn’t have to replace other forms of marketing, but it can become a powerful weapon in your arsenal.Here are some of the ways you can improve your content marketing using UGC.Video reviewsEvery e-commerce marketer knows that... [...]

‘Make UGC Your Brand’s Secret Weapon’ Webinar 1.00 pm EDT

Digital Marketing Depot is hosting a webinar on ‘Make UGC Your Brand’s Secret Weapon’ on Tuesday, October 3  at 1.00 pm EDT. The participants will learn about the value of user generated content in their marketing efforts.The DMD team says, “Join our reputation management experts as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative UGC into brand-building opportunities.Attend this webinar and learn:Tips to capture authentic customer feedback... [...]

‘Make UGC Your Brand’s Secret Weapon’ Webinar October 3

Digital Marketing Depot is hosting a webinar on ‘Make UGC Your Brand’s Secret Weapon’ on Tuesday, October 3  at 1.00 pm EDT. The participants will learn about the value of user generated content in their marketing efforts.The DMD team says, “Join our reputation management experts as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative UGC into brand-building opportunities.Attend this webinar and learn:Tips to capture authentic customer feedback... [...]