Three Ways User Generated Content Can Boost Conversions
UGC (User Generated Content) is the content generated by users rather than the site owner or teams that work on the website. User generated content is an asset that can help you to influence people and win more customers online.
State of Digital team has published an article highlighting three ways user generated content can help you to improve conversions.
State of Digital team says, “UGC comes in all shapes and sizes; comments, reviews, videos, blog posts, forums, videos, memes and can feature across your site and even in your own marketing. From snippets of review text to full blown UGC campaigns. The impact on conversions and engagement is as fundamentally important as on-site search functionality.
Users Trust Users, Not Your Marketing Speak
As digital marketers we do the keyword research, the competitor analysis, we look for gaps in content and we give people what they are searching for. That should be enough, right? Nearly all of us believe it is enough, according to Stackla 92% of marketers believe most of the content they create resonates as authentic”.
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