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Thursday, October 22, 2020

Archive for the 'Snapchat Marketing' Category

Snapchat Rolls Out New Features for Marketers and Creators [Video]

Social Media Examiner has published a new video ‘Snapchat Rolls Out New Features for Marketers and Creators’ highlighting Snapchat’s new features for better marketing. The SME team says, “On this week’s Social Media Marketing Talk Show, Jeff Sieh and Grace Duffy explore new product innovations, major content deals, and collaborations on Snapchat with our special guest, Shaun Ayala. Snapchat Redesigns App, Adds New Snap Map and Stories Features Updated Camera And Augmented Reality Experiences Snapchat Aims To Educate Marketers With ‘Snap Focus’ Classes Snapchat... [...]

Snapchat Launches Lens Web Builder

Snapchat has launched Lens Web Builder to help its advertisers easily create augmented reality Lens campaigns directly in Ads Manager. The Lens Web Builder features hundreds of 3D objects, animations, and effects to build your own custom branded AR Lens. The Snapchat team says, “Lens Web Builder is: Simple​: Create your own AR experience by picking from hundreds of 3D objects & animationsFast​: It only takes a few minutes to create your first LensFree​: Brands or businesses with any budget can now access this immersive format. There are no creative fees... [...]

How to Grow Your Business with Snapchat

Snapchat has more than 190 million daily active users. This social media platform has 80 million of of its users in North America. With an attention grabbing marketing strategy you can promote your business using Snapchat. Search Engine Journal contributor Beverley Theresa has shared 10 ways your business can use Snapchat. Theresa says, “On average, Snapchatters use the app over 20 times a day, and spend a daily average of 30 minutes on the app, resulting in 3 billion Snaps created daily. With all the noise on social media, we’ve narrowed it down to 10 ways your business... [...]

Surprising Facts About Snapchat

Snapchat is a popular social media app used by more than 200 million to share their photos and videos. By discovering various ways people use this platform, you can devise a strong marketing strategy. Search Engine Journal’s Julia McCoy has shared 25 interesting facts about Snapchat. McCoy says, “With Snapchat, you get to enjoy a wide range of features. You can use Discover to get the latest news. You can add a fun filter to your selfies. There are also stickers, drawing tools, and emojis you can use to personalize everything you send or post. 25 Surprising Facts You... [...]

Entrepreneur mag shares 10 ways to use Snapchat Spectacles for content marketing

Social media wave has made the content marketing omnipresent. And with the addition of new tools to the social platforms the brands get an extra reach and coverage. Snapchat lense has also worked well for the brands in terms of giving them a chance to spread their content marketing. The Entrepreneur magazine contributor Honey Singh has shared ten ways to help brands use Snapchat Spectacles for improving content marketing. Singh says, “The current version of Snap spectacles allows users to capture life as it appears to the user. Here are some more ways how brands can make use of Spectacles... [...]

Four ways to sharpen your Snapchat marketing efforts

Snapchat has grown and still a growing platform that offers great opportunities to the marketers to connect with new audiences online. This social network with the help of influencers has created a new dimension in the marketing. Entrepreneur contributor Inna Semenyuk has shared four Snapchat marketing strategies to get better results for your efforts. Semenyuk says, “A study by Clutch and Smart Insights found that 89 percent of businesses are on Facebook, 83 percent are on LinkedIn, 80 percent are on Twitter and 56 percent are on Instagram. However, just 21 percent of companies have... [...]

Snapchat reveals holiday shopping habits of its users

In a recent blog post Snapchat has published statistics revealing the holiday habits of its users. It highlights how and where the Snapchatter spend their money during the holidays. The Snapchat Insights team says, “Few audiences love to shop more for the holidays, or start earlier, than Snapchatters. In 2017, we learned that they bought 20% more gifts than the average consumer who doesn’t use Snapchat.1 And on Black Friday, Snapchatters are 64% more likely to start holiday shopping than Non-Snapchatters.1 So, it comes as no surprise that last year, US Snapchatters made 850M shopping trips... [...]

The Steady Innovation of Snapchat [Podcast]

eMarketer has published a podcast on ‘The Steady Innovation of Snapchat’. The eMarketer team says, “Its latest financial results may have missed the mark, but Snapchat continues to unveil surprising innovations. In the newest episode of eMarketer’s “Behind the Numbers” podcast, social analyst Debra Aho Williamson unpacks the recent developments, including shifts in video ad strategy and Spectacles V2.”.   The Steady Innovation of Snapchat eMarketer  [...]

Snapchat updating chronological Stories feed [report]

The Engadget has reported that Snapchat is changing its chronological Stories feed as a part of its redesigning efforts. Jon Fingas says, “The Snapchat team may have acknowledged that some aspects of its big redesign haven’t gone over well. Some users have reported seeing the Stories feed revert to the classic chronological order, rather than the algorithmically sorted feed influenced by services like Instagram. It’s unclear whether this is a test, part of a full-scale switch or something else entirely. We’ve asked Snap for comment. The algorithmic approach, which... [...]

Find out how Snapchat’s redesign will affect branded content

Snap has redesigned Snapchat in a way so that it effectively separates social and media into two parts of the Snapchat app. With the new design, the marketing metrics also may change. Econsultancy columnist Patricio Robles has published an article on how the new design of Snapchat may affect the branded content. On how the brands may affected, Robles says, “Already, there’s speculation about the impact Snapchat’s redesign will have on brands. One possibility is that brands could come out ahead, as the separation of friend content and professional content will help professional... [...]