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Friday, May 14, 2021

Archive for the 'Snapchat Marketing' Category

’10-Second Looks at Marketing Through Snapchat Spectacles’ – Small Business Trends

YEC team says, “Snapchat spectacles were introduced last year as a means to take very short videos to post to Snapchat. Reactions to the glasses were pretty strong; the spectacles were in demand, but not easy to come by. But what about now? Are these devices something that businesses should pursue, or are they a technological oddity? To find out how important these wearable cameras will be in the future, we asked members of the Young Entrepreneur Council: “Do you see Snapchat Spectacles being a game-changer for small business marketing? If so, how?” Marketing Through Snapchat Spectacles Here’s... [...]

‘Snapchat’s finally offering more location data to advertisers’ – Mashable

Kerry Flynn says, “Snap here. Snap there. Snap everywhere — especially in stores. Snapchat, the disappearing messaging turned mobile storytelling app, released a new ad product Wednesday that is a quick swipe at Facebook’s big offer to advertisers and retailers: online to offline conversions. That’s jargon for Snapchat’s pitch to help retailers get more products off their shelves and prove to them that ads on Snap helped create the magic behind those sales. The feature, released out of beta, is called “Snap to Store.” Snap also reported new data, compiled... [...]

‘Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants’ – Marketing Land

Tim Peterson says, “In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s strategy seems to be copying Facebook’s business playbook. Less than a year after Facebook officially started measuring the brick-and-mortar traffic its ads generate — borrowing from Google’s playbook — Snapchat is rolling out its own version of this online-to-offline measurement and adding more ways for marketers to send people from Snapchat to their stores. 7-Eleven, Paramount Pictures and... [...]

‘Snapchat makes it possible to search for Stories by keywords’ – Marketing Land

Danny Sullivan says, “Want to find Stories about particular places or topics being shared on Snapchat? The company has announced a new search feature that it says will make this possible. In a post today, Snapchat shared that the ability to keyword search for matching Stories — which are collections of Snaps over a 24-hour period — is coming to its app. The move comes about four months after Snapchat introduced a universal search bar to find other types of content within the app. The feature is going live today in selected (but unnamed) cities and seems only to search through “Our... [...]

‘What the commodification of (Snapchat) Stories means for marketers’ – EConsultancy

Bola Awoniyi says, “You can’t go anywhere on social media without seeing the Stories format being used. If that statement was said a year ago, when it was exclusively being used by Snap in its flagship app, it would have been followed by statements proclaiming that the company has crossed the chasm and will undoubtedly be the third digital marketing megapower behind Facebook and Google. Life can come at you fast though, especially when you’re in the consumer tech space. In less than 12 months, the Stories format is now prevalent on the Instagram, Messenger, WhatsApp and Facebook... [...]

‘9 Creative Snapchat Ideas for Brands’ – HubSpot

Sophia Bernazzani says, “Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen? Below, we’ve featured nine ideas for how to make your snaps more creative and engaging, and examples from real brands to inspire you. And if you’re looking for more brands to follow for ideas, might we suggest adding HubSpot on Snapchat? 9 Snapchat Ideas for Brands 1) Geofilters Geofilters... [...]

‘How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps’ – HubSpot

Sophia Bernazzani says, “Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat — and how to keep them engaged. It’s a challenge to grow a new social media audience from scratch — and to do it well. And unlike Facebook, Instagram, and Twitter, discoverability is a challenge on Snapchat. There’s no news feed where Snapchat users can share cool content with their friends. There’s no trending tab... [...]

‘Your Uncensored Guide to Snapchat’ – Entrepreneur

Grant Cardone says, “Some people may be surprised to learn that I — at 58-years old — am super engaged on Snapchat. While most may see this platform as a hangout for people born post-1990, there are people of every age using Snapchat to grow their brand and business today. I don’t consider Snapchat a fringe social network that I rarely get on — I’m snapping daily. If you see me making a silly face in front of my phone, you know I’m probably snapping someone. I’m always looking for ways to stay relevant and in touch with younger generations. Using Snapchat is personable... [...]

‘Will Snapchat suffer from WhatsApp’s new ‘Status’ feature?’ – Econsultancy

Nikki Gilliland says, “I recently wrote about how Instagram’s copycat tactics could be damaging Snapchat. Well, Facebook’s been at it again. It’s just announced the introduction of disappearing photos and videos into its messaging app, WhatsApp. Which, yes, is a feature that is pretty much identical to Snapchat Stories. So, what will this mean for users of both? And what about brands? Here’s a bit more on the story. What is the ‘Status’ feature? WhatsApp has always provided users with the option of having a ‘status’. It’s the little phrase beside a person’s name that... [...]

‘3 Ways to Use Snapchat for Marketing’ – Entrepreneur

Eric Siu says, “One of the golden rules of marketing is that the first companies to hop on a new platform usually see the biggest returns on their investment. Back in the 1990s, it was normal to have email open rates over 90 percent. Back when AdWords first started, it was easy to get highly competitive keywords for rock bottom prices. When Facebook first let marketers run ads, the cost per lead was much lower than it is today. As platforms become more established, they also end up costing more. That’s why the best marketers usually take advantage of new platforms before everybody else. Today,... [...]