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Friday, May 14, 2021

Archive for the 'Snapchat Marketing' Category

’10 interesting things from Snapchat’s IPO filing’ – Econsultancy

Patricio Robles says, “On Thursday, Snapchat filed with the US Securities and Exchange Commission (SEC) to go public. The move, which has been anticipated for some time, paves the way for the biggest initial public offering (IPO) since Facebook made its debut on the NASDAQ exchange in May 2012. Snapchat’s S-1 filing with the SEC revealed lots of information about the company and its business. Here are 10 of the most interesting titbits. Snapchat’s revenue is pretty big and getting bigger, but its losses are pretty big too Snapchat is generating just over $400m in revenue annually,... [...]

‘Snapchat’s owner files for an IPO pegged at $3 billion’ – Internet Retailer

IR team says, “Snap Inc. reveals that Snapchat has 158 million daily active users, and it could raise up to $4 billion in the initial public offering. Snap Inc., the maker of the disappearing photo app Snapchat, filed publicly for an initial offering, the first U.S. social-media company to do so since Twitter Inc. more than three years ago. The company filed with an initial size of $3 billion, a placeholder amount used to calculate fees that may change. Snap plans to raise as much as $4 billion in the IPO, people familiar with the matter have said, for a market value of as much as $25 billion. Snap’s... [...]

‘Why 2017 Is the Year to Take Snapchat Seriously’ – HubSpot

Amanda Zantal-Wiener says, “Here at HubSpot, we’re not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat. But maybe not everyone is as crazy about the app as we are. Personal feelings aside, it’s time to start taking it seriously. If nothing else, there’s something to be said for Snapchat’s off-the-charts growth. It’s shown a 12% average year-over-year increase in revenue since 2014, and is estimated to earn just short of $1 billion is 2017. Why is it worth so much? Because people are listening and watching. In... [...]

‘Snapchat launches new Facebook-inspired ad technology platform’ – Marketing Land

Tamar Weinberg says, “Snapchat is launching a new Facebook-inspired ad platform. While it has had an API since 2016, today marks its official opening of the platform out of beta with 16 partnerships already in play and a goal of reaching a wider user base, including brands and agencies, and allowing them to buy directly on the social network. To date, the Snapchat API has benefited more than 100 brands. With the help of marketing technology platform 4C, US brands like Gatorade and Nissan have already captured the eyeballs of millions of Snapchat’s users. The official API launched in October... [...]

‘How Marketers Can Use Snapchat in 2017’ – MarketingProfs

Laura Forer says, “Snapchat has more than 150 million users, but many marketers don’t yet know how to tap into its audience. Delmondo, a video analytics software platform and creative studio, has put together an infographic containing facts about Snapchat as well as tips on how to use its marketing and advertising features. “Snapchat is ideal for real-time social media marketing because it can give the audience direct access to live events,” the infographic states. Snapchat’s most expensive offering is Discover ads, starting at over $40,000, according to the infographic. But... [...]

‘Snapchat Cracks Down on Objectionable News Stories’ – Entrepreneur

Tom Brant says, “Snapchat’s news section, called “Discover,” often resembles the magazine rack at the checkout line in your local supermarket. This afternoon, for example, its top stories have headlines like “9 Epic Stage Falls You Need to See to Believe” (from People) and “Iggy gets jiggy with new man” (from the Daily Mail), with raunchy and wacky photos to accompany each one. Although Snapchat may be open to publishers who blur the line between news and clickbait, it is worried about crossing over that line into the realm of fake news, according... [...]

‘The biggest problem with Snapchat’s geofilter product’ – TechChrunch

Travis Bernard says, “Snapchat’s current geofilter product is a nightmare for event managers, brands, and any commercial business because anyone can coat-tail or hijack the space. Let’s say you’re holding a political rally at City Hall, and you want to buy a geofilter for the augmented Snapchat space at the event. When you go to purchase it from Snapchat, your plan gets rejected. Why? Someone else has already bought the augmented space. Snapchat’s current policy is “first come, first served,” and you can’t reserve a geofilter more than 30 days in advance. The first person to... [...]

‘Snapchat embraces offline purchase ad targeting its CEO called “creepy”’ – TechChrunch

Josh Constine says, “Snap Inc.’s quest to earn enough money to IPO sees it flip-flopping after pledging not to use “creepy” ad targeting. Snap will now allow advertisers to use Oracle’s Data Cloud (formerly Datalogix) third-party data about what users buy offline to target ads on Snapchat, according to The Wall Street Journal. Snap tells TechCrunch that this rolled out over the last few weeks, and will allow targeting to 100 different customer demographics like “cosmetics shopper” or “consumer tech shopper.” That’s a 180 from what VentureBeat reported Snap CEO Evan Spiegel... [...]

‘Get ready for much more personal Snapchat ads’ – Mashable

Patrick Kulp says, “Snapchat ads are about to get much more personal. Snap, the company behind the ephemeral image sharing app, will begin letting advertisers use offline sales data like store purchases and loyalty rewards programs to better tailor ads to individual users. The move follows in the footsteps of bigger rivals like Facebook and Google, which have built behemoth ad businesses around their ability to target with pinpoint precision. Both have agreed to similar partnerships with Oracle Data Cloud. Snap had previously long resisted these kinds of tactics; CEO Evan Spiegel famously... [...]

‘Snapchat’s updated search bar makes it easier to find Discover channels, Live Stories’ – Marketing Land

Tim Peterson says, “Snapchat is finally stepping up its search game. On Thursday Snapchat began rolling out an update to its mobile apps that makes its search bar more prevalent and more useful. The most noticeable change is the addition of the search bar to the app’s home screen, but the more significant change is the fact that the search bar now works the same wherever you use it, such as on the Chat screen, Stories screen or the home screen. Previously searching for another account from the Chat screen only let you privately message them or add them as a friend, whereas doing so from... [...]