Snapchat Launches Lens Web Builder
Snapchat has launched Lens Web Builder to help its advertisers easily create augmented reality Lens campaigns directly in Ads Manager.
The Lens Web Builder features hundreds of 3D objects, animations, and effects to build your own custom branded AR Lens.
The Snapchat team says, “Lens Web Builder is:
- Simple: Create your own AR experience by picking from hundreds of 3D objects & animations
- Fast: It only takes a few minutes to create your first Lens
- Free: Brands or businesses with any budget can now access this immersive format. There are no creative fees to access our repository of 3D assets, however daily minimum campaign spend requirements apply.
Use Lens Web Builder to create your own branded Lens from scratch, or choose from a library of templates. Building a Lens from scratch gives you full control over what 3D assets you want included in your Lens, plus any sound and/or text you’d like to include. Starting with a template allows you to use a pre-selected combination of 3D assets as the basis of your Lens, instead of choosing each element individually”.
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