To be a successful marketer, you need to use all the platforms that can give an edge to your marketing. Snapchat works for creating engaging stories. You can use this platform to extend your online reach.

Social Media Examiner contributor Anna Sonnenberg has shared an in-depth article on Snapchat Public Profiles.

She says, “Snapchat public profiles also feature up to four types of content:

  • Public story: Automatically show any stories your business has published within the past 24 hours.
  • Highlights: Display curated collections of your favorite stories, photos, videos, and public snaps.
  • Lenses: Showcase the lenses you’ve developed.
  • Shop: Allow Snapchatters to experience your eCommerce store.

Brands are already finding creative ways to use Snapchat’s public profiles, from creating B2B-focused lens portfolios to launching B2C shops. Here are three ideas to inspire your team:


A social AR agency that produces AR filters for the music industry, @blnkdigital uses its public profile to showcase some of its most iconic work. Each lens includes both AR and music components for a multisensory experience. The agency also features highlights with snaps introducing their lenses”.

Snapchat Public Profiles: What Marketers Need to Know

Social Media Examiner

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