Topic clusters help you to organize and present your blog content to the visitors. The clusters contain the topic and sub-topics of your blog for informing your audience what you have to offer them and secondly, to persuade the search engines. SEMrush contributor Connor Lahey has published a step-by-step guide to help you understand and use topic clusters. Lahey says, “Regardless of your organization’s industry, you can boost your digital media marketing efforts by delivering thoroughly thought-out content. In this next section, we’ll cover the steps you will need to create topic clusters. Step... [...]

SheerID and Retail Dive have made available an on-demand webinar ‘Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing’. The Retail Dive team says, “In this new webinar, Cheri Davies, Senior Director of Customer Acquisition at Comcast, and Sai Koppala, CMO at SheerID, share the successes they’ve seen with identity marketing and why you don’t have to compromise on your offers or your results to put together profitable customer acquisition campaigns. Attendees will walk away understanding: The concept of identity marketing and how it works How... [...]

Portent contributor Timothy Johnson has shared a step-by-step guide to help you set right budget for your PPC campaigns. He says, “Depending on how advanced you are with tools like Google’s Keyword Planner, Google Analytics, and digital marketing in general, the short answer may be: Define your SMART business goals for PPC Evaluate past performance using a simple framework like our Click-Worth Calculator Determine your profitability requirements Go! But let’s take a deeper look at what that means, and review some of the fundamentals that should be informing the “right” budget for... [...]

Mike Filsaime, one of the most familiar names in online marketing resources, is holding a multi-day all-day webinar he has named the Groove-a-Thon. Whenever you tune in, you will see a few familiar names, people who have appeared on the pages of IM NewsWatch and elsewhere. No matter what time, day or night, they are there, sharing useful online marketing information. You may find yourself overstaying your intended visit — because the around-the-clock training and tips are too good to miss. If you haven’t checked out this free marketing training yet, today’s a good day to start participating. Join... [...]

A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as being linked to each other. Pillar pages and topic clusters are at the heart of modern SEO. Their importance arises from the growing importance of mobile web browsing and the increasing use of voice-directed (instead of typed) search on mobile devices. SEMrush contributor Connor Lahey has shared an article highlighting three types of pillar pages and how they can help you in achieving... [...]

MOZ has published a new Whiteboard Friday video ‘SEO Is Not an On/Off Switch’ featuring Dr. Peter J. Meyers. The MOZ team says, “When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide... [...]

Google has just updated its Chrome web browser. How-To Geek’s Joe Fedewa has published an article highlighting the key features of Chrome 86. He says, “Chrome 86 is another solid upgrade from Google. Besides the usual under-the-hood improvements, Google Chrome 86 helps you quickly change vulnerable passwords and protects you from websites wasting your CPU resources (and battery power) in the background. Google released Chrome 86 on October 6, 2020. Chrome will automatically install the update or ask you to install it. If you don’t want to wait, you can check for and install the update by... [...]

Your content plays an important role in improving your SEO performance. You can utilize the same content in different ways. MOZ contributor Liam Barnes has shared some useful tips on improving your SEO performance with existing content. Barnes says, “Once you write out your content, how do you ensure that people read it? Like any other content strategy, make sure that the process of planning, creating, and executing is written down (most likely digitally in a spreadsheet or tracking tool) and followed. Let’s break down how to get the most out of your content. 1. Grab attention with your... [...]

MarketingProfs is hosting ‘Sales and Marketing Alignment Friday Forum’ on Friday, October 9 at 11.30 am ET. The MarketingProfs team says, “Is your organization struggling to get Sales and Marketing to work in unison, especially in the virtual environment? Alignment might feel like a struggle, but it’s more important than ever. Now’s the time for a Sales-and-Marketing makeover and a renewed focus on predictable pipeline. Sponsored by LeanData”. This event will cover the following: It’s Time for THE Makeover… Because Your Content or Employee Advocacy... [...]

With the wider adoption of mobile devices, the search is going mobile. With a strong mobile search strategy you can achieve better SEO performance. SEMrush contributor James Brockbank has shared a 9-point guide titled ‘Mobile-First Indexing Explained: What You Need to Know’. He has covered the following: What Is Mobile-First Indexing? 9 Things You Need To Know About Mobile-First Indexing 1. You Can Check If Your Site is on Mobile-First Indexing 2. You Can’t Opt-Out of Mobile-First Indexing 3. There Is Only One Index 4. You Can Test Your Site’s Mobile-Friendliness 5. Your... [...]