By catering to the needs and wants of your customers you can continue to flourish your business. And to do this you need to find out what your customers are looking for. Entrepreneur magazine’s David Meltzer has published a video ‘How to Understand and Create What Your Customer Wants’ featuring Roy Bernheim. Watch this video to learn the process of understanding your customer’s needs. Meltzer says, “Roy Bernheim, a co-founder of sustainable male bodywear brand T-Bô, discusses how the company uses an open-source approach to deliver exactly what its audience... [...]

E-commerce SEO helps you to optimize your e-commerce store pages to improve search engine rankings and drive traffic. By improving your search engine presence you can boot your sales. I Love SEO contributor Gianluca Fiorelli has published a seven-part guide on ‘Optimizing Ecommerce for Google Images and Visual Search’. Fiorelli says, “In this guide, I will present you why and how to optimize your images for obtaining the most from both the Google Images Search vertical and Images Box in Universal Search, Rich Results with images, other Google SERPs’ features and from... [...]

Image Source: Pexels It doesn’t matter if you call it customer happiness, customer satisfaction, or anything else, the contentment of your clients with your products and services is a crucial element for long-term success. Nevertheless, cultivating customer satisfaction can be challenging in the complex, online-offline, multichannel modern marketplace. At times, the daunting task of managing your customer’s happiness can even be straight-up overwhelming. Fortunately, as with most business activities, if you break things down, the task of maintaining happy customers becomes much... [...]

The Google Chrome browser offer several extensions ( integrated software programs to improve overall browsing experience) for different online tasks. To help you improve your search engine marketing, Chrome provides an array of SEO extensions. Go Fish Digital contributor Stewart Fussell has shared a list of 10 highly useful SEO extensions available on Chrome. Fussell says, “The Google Chrome extensions detailed here are those that I have found to be most useful for SEO work, however, there are also a few that help me in everyday life as well. Installing an extension takes no time at... [...]

  The advances of our digital age have made many changes in the way business is conducted. Over the last few decades, entrepreneurs have evolved from exploring their local audience to reaching national and global audiences. This democratization of worldwide business landscapes makes for an exciting time, but it’s certainly not without its challenges. Image Source: Pexels One of the major roadblocks many small businesses face in such an open global economy is competition. It is more important than ever for entrepreneurs to make certain they can reach their audience and connect with them... [...]

With increasing number of Internet-connected mobile devices, the future of search lies in voice. By optimizing your  websites for voice search, you can increase your traffic. Affiliate Summit is hosting a webinar ‘Strategies To Optimize My Site For Voice Search’ on Thursday, June 4, 2020 at 11.00 am EST. The Affiliate Summit team says, “With voice search predicted to be 50% of all searches for 2020, this webinar is your opportunity to ensure your site is prepared. Here’s a taste of what you’ll learn: Understand voice searches better than ever before by learning... [...]

Looking at its popularity, TikTok has come out as a leading platform to promote your products and services and improve lead generation. HubSpot contributor Kevin Payne has shared an infographic featuring 10 ways to use TikTok for lead generation. Payne says, “There are a few good reasons TikTok can be a great platform to generate new leads:  1. It allows for mobile-first campaigns.  The 2010s has been the decade of mobile, and it doesn’t show signs of slowing. The number of mobile users in the world continues to grow, as even those from developing countries... [...]

Effective keyword research enables you to find the right keywords that you should use in your content and on your website. You can improve your search engine ranking with right keyword selection. Yoast contributor Marieke van de Rakt has shared a list of seven mistakes that marketers make while doing keyword research. Marieke says, “Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this... [...]

Buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions. VWO is hosting a webinar ‘Copywriting: An Underestimated Conversion Influencer’ featuring Rishi Rawat Founder, Frictionless Commerce, on Wednesday, June 10, 2020 at 10.00 am EST. VWO team says, “There is a misconception that people don’t read product details and the associated description. This is wrong. So, what is a marketer to do? Write copy that maintains attention and influences the subconscious. Rishi Rawat, Founder of Frictionless Commerce,... [...]

A clear view of the sales figures can help you to visualize your company’s performance. By analyzing the impact of different marketing activities on the sales figures, you can continue to adapt required changes. HubSpot contributor Jay Fuchs has shared an article highlighting 14 magic inside sales metrics for 2020. Fuchs says, “Marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This approach is problematic. Sales organizations that wait until a sale is won or lost to judge a playbook’s... [...]