Falling for fake influencers can drain budgets and damage brand credibility, as inflated followers and engagement create a false sense of influence. Marketers must rely on data-driven vetting, authenticity checks, and transparent metrics to avoid partnering with misleading online personalities.The latest Ahrefs Podcast episode is titled ‘Stop Wasting Money On Fake Influencers (Do This Instead)’ featuring Jeremy Boissinot.Here’s what you’ll learn in this episode: The rise of fake influencers in B2BHow LinkedIn influencers fake follower counts... [...]

Copyblogger contributor Tim Stoddart has published an article on build an audience from scratch in 2026.He says, “It just requires a different strategy than before. So in this post, we’ll discuss a step-by-step strategy you can use to build an audience from scratch in 2026.Step 1: Select a Topic, Medium, and AngleIf someone consumes a piece of content you created and then follows you, it’s probably because they liked it and want to see more similar content. So if you change the topic and style of your content, you might lose those subscribers because they might not like the new topic... [...]

Paid ad scheduling ensures your ads appear at the most effective times, maximizing visibility when your audience is most active. It helps optimize budgets, reduce wasted spend, and improve overall campaign performance through smarter timing.Search Engine Journal has published a new guide, ‘Paid Ad Scheduling Across Time Zones That Actually Works’.Brooke Osmundson says, “A campaign that performs well in one market might fall flat in another, not because your targeting or creative is off, but because of when your ads appear.Managing time zones is one of the easiest... [...]

Try ViralGenius Pro if you find that growing on TikTok, Instagram, and Facebook Reels, or YouTube Shorts feels like a full-time job.You need: ✓ nonstop ideas ✓ short-form videos ✓ captions ✓ memes ✓ quotes ✓ carousels ✓ daily posting ✓ And you need to be everywhere, every day.But unless you have a team…Or you can magically create, edit, & publish social media content 10x faster…You simply can’t keep up.That’s exactly why content creators are getting excited about using ViralGenius Pro (and you will, too) – A brand-new AI tool that literally creates viral... [...]

MarTech has published a new video, ‘Performance monitoring and optimization with AI’.MarTech team says, “AI is taking the guesswork out of campaign optimization. Successful marketing teams are using AI to track performance, detect anomalies, adjust spend, and surface insights in real time. Come hear how you can leverage AI as your own always-on campaign analyst, ever alert, adaptive, and action-oriented. After this session, you’ll be able to: Leverage AI to monitor campaigns and optimize performance without human delay. Draw inspiration from real-world examples... [...]

This is the time for Black Friday Sales. That means that some good discounts are available for a limited time.Eric Holmlund has partnered with FireLaunchers in recent months to release 8 software applications that they are now offering at firesale prices through this weekend.Use Coupon Code BLACKFRIDAY to get 50% off each of these marketing tools.AiSpokeStudio Advanced AI voiceover & speech solution. Create mesmerizing professional videos with lifelike AI human avatars in multiple languagesNo hiring spokespersons, No video studio needed.Comes with commercial license to create sales videos,... [...]

SEO trends in 2026 will be shaped by AI-driven search, where answer engines and conversational queries dominate user behavior. Brands will need to optimize for intent, structured data, and real-time content updates to stay visible in an increasingly intelligent search ecosystem.Search Engine Journal has published a new ebook, ‘SEO Trends 2026’.The SEJ team says, “In this year’s SEO Trends 2026, we’ve compiled expert advice and predictions on:How to build SEO strategies that outlast algorithm turbulenceWhy AI content quality, not quantity, now determines ranking successThe... [...]

Market research and planning help businesses understand customer needs, market trends, and competitive landscapes before making important decisions. They ensure that strategies are data-driven, reducing risks and increasing the chances of successful outcomes.MarTech has published a new video, ‘AI is your key to better market research and planning’.It covers the following:Gather and analyze customer, market, and competitor data in real time using AI.Use AI-generated insights to confidently build campaign strategies faster.eplicate real-world examples of teams reducing... [...]

MarTech has published a new video, ‘Blowing up the Dashboard: Rethinking Data, AI and the Real Customer Journey with Philip Armstrong’.It covers the following:How decision paralysis sabotages conversions and why incentives must target emotional reassurance.Why throwing money at tech stacks doesn’t create adoption, and why dashboards rarely inspire action.Who really owns the customer journey (spoiler: no one), and how silos kill accountability.Machine learning’s untapped potential vs. generative AI’s hallucinations, blind spots, and the danger of “average”... [...]

AI is reshaping search by delivering faster, more intuitive, and context-aware answers that reduce the need for traditional browsing. In 2026, brands must adapt to conversational queries and structured content to remain discoverable in intelligent search ecosystems.The latest Ahrefs Podcast episode is titled ‘World’s Top SEO Expert Busts AI Search Myths’ featuring Patrick Stox.Here’s what you’ll learn in this episode:Do AI bots render JavaScript? The surprising answerTo get cited by AI, should your content be the same or different?How... [...]