Google contributor Zahra Thompson has published an article featuring 60 of its biggest AI announcements in 2025.She says, “As 2025 comes to a close, it’s only natural to look back on our biggest AI moments of the year. And what a year it’s been — we shared hundreds of AI announcements about products and features meant to make people’s lives easier in ways big and small. Take a look back at some of our biggest AI news this year (and check out our favorite AI tips we shared this year, too.)JanuaryNew year, new AI. We kicked off 2025 with a bunch of updates... [...]

HubSpot has published a new guide, ‘Zoho vs. Pipedrive: Which is the best CRM for team productivity?’.The HubSpot team says, “Team productivity depends on how efficiently a CRM supports daily execution across workflows, automation, collaboration, and visibility. Zoho and Pipedrive optimize for different productivity outcomes, while HubSpot is designed to unify these capabilities in a single system.The comparisons below evaluate each platform across core productivity dimensions that directly impact sales output and adoption.Workflow and Task ManagementZoho CRM offers... [...]

AI Search Optimization focuses on structuring content so it can be easily understood, trusted, and cited by AI-driven search engines and answer systems. It helps brands remain visible in AI-generated results by emphasizing relevance, authority, clarity, and user intent.Search Engine Journal contributor Kevin Indig has published an article on the state of AI search optimization in 2026.He says, “Every year, after the winter holidays, I spend a few days ramping up by gathering the context from last year and reminding myself of where my clients are at. I want to use the opportunity... [...]

SEO in 2026 will focus on optimizing content for AI-driven search, answer engines, and multimodal discovery beyond traditional rankings. Success will depend on topical authority, structured data, and user-centric experiences that align with how humans and AI systems evaluate relevance and trust.Practical Ecommerce contributor Ann Smarty has published an article featuring three SEO predictions for 2026.She says, “I’ve been a professional search engine optimizer since 2005. Never have I experienced the speed and magnitude of the current web changes. Generative AI is accelerating... [...]

PPC delivers immediate visibility and traffic through paid ads, making it ideal for short-term campaigns and quick results, while costs stop once the budget ends. SEO is a long-term strategy that builds organic visibility, credibility, and sustained traffic over time without paying for each click.Hallam contributor Amani Majed has published an article comparing the performance of PPC and SEO in 2026.She says, “PPC remains the fastest way to generate traffic and conversions. It offers immediate visibility and the ability to target users with very high intent. With the integration... [...]

Search Engine Land contributor Danny Goodwin has published an article featuring top 10 PPC expert columns of 2025 on Search Engine Land.He says, “PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real questions advertisers are asking: how to stay competitive, cut wasted spend, work with automation instead of against it, and prepare for what’s next.Below are links to the 10 most-read Search Engine... [...]

MediaPost contributor Maria Bailey has published an article featuring six ways to drive sales with mom influencers.She says, “Influencer marketing often stops at “post goes live.” But if you’re working with mom influencers and social media moms, there’s so much more value to unlock to drive sales.Below are six smart ways to tap this potential.1. Write SEO-optimized blog posts with mom influencers and content creators. Mom Influencers who blog and engage in social media have a writing muscle and a network. Instead of simply asking for a social post, collaborate with... [...]

AI Business World, a dedicated AI training conference for marketers and entrepreneurs, is set to take place April 29–30, 2026 in Anaheim, California, as part of the larger Social Media Marketing World event. The two-day program promises hands-on, practical AI marketing education designed to turn attendees from AI-curious to AI-confident, with over 20 tactical sessions led by experienced AI practitioners.Here are the major attractions of AI Business World 2026, the focused AI-for-marketing conference taking place April 29–30 in Anaheim, California:20+ tactical sessions that go beyond... [...]

Generative Engine Optimization (GEO) focuses on optimizing content so it is accurately understood, selected, and cited by AI-powered generative search engines and answer systems. It emphasizes structured data, contextual relevance, and authoritative signals to improve visibility in AI-generated responses beyond traditional search rankings.EMARKETER has published a new report, ‘Generative Engine Optimization in 2026’.Why SEO Isn’t Enough to Increase Brand Visibility on Generative AI EnginesMore than a billion people use AI, and these tools can drive product discovery even... [...]

Semrush has published a new guide, ‘Google Web Guide: A New Search Experiment’.Tushar Pol says, “SEO has been in a tough spot the past year.AI Overviews took over the SERP. Traffic dropped across the board. For a while, it looked like Google was slowly closing the door on the open web altogether.However, in July 2025, Google launched Web Guide in beta—and it might be an update SEOs can actually feel good about.In this post, we’ll explain what Web Guide is, how it works under the hood, and what it means for SEOs, content teams, and the entire web ecosystem.Let’s... [...]