The latest Ahrefs Podcast episode is titled ‘How To Make People Care About Your Brand’ featuring Jay Acunzo.Here’s what you’ll learn in this episode:Why “Marketing More” is a trap in the AI eraWhy 100 fans beat 100,000 followersThe Disney Strategy: Why you should stop trying to be “The Best”Using Unsolicited Response Rate (URR) to measure resonanceHow to close deals faster by making people careWhy generic content is dead (and how to find your “Premise”)Why brands need personalities to... [...]

Search Engine Land has published a new video, ‘How to build a modern Google Ads targeting strategy’ featuring Jyll Saskin Gales, Google Ads Coach, Inside Google Ads.The SEL team says, “You need campaigns that create demand, predict intent, and engage your ideal customers across every stage of their journey. Search alone isn’t enough to survive today and in the future. Step right up for a practical framework for building an effective campaign strategy. Whether you’re... [...]

B2B marketing on Instagram focuses on building brand authority, showcasing expertise, and humanizing the business through thought leadership, behind-the-scenes content, and client success stories. By leveraging reels, carousels, and targeted ads, companies can engage decision-makers and nurture professional relationships in a visually compelling way.MarTech has published a new guide, ‘B2B marketing on Instagram: What you need to know’.Constantine von Hoffman says, “Instagram is now a viable full-funnel channel for B2B marketing. It supports awareness, buyer validation... [...]

Generative Engine Optimization (GEO) focuses on optimizing content so it is discoverable, cited, and recommended by AI-driven search and generative platforms. By aligning marketing strategies with how AI engines interpret intent and authority, brands can increase visibility, credibility, and digital reach beyond traditional SEO.Search Engine Land has published a new guide, ‘Generative engine optimization (GEO): How to win AI mentions’.Leigh McKenzie says, “ChatGPT reaches over 800 million weekly users. Google’s Gemini app has surpassed 750 million monthly users.... [...]

Strong PPC strategies are essential to maximize visibility, control advertising costs, and drive high-intent traffic in an increasingly competitive digital landscape. With data-driven targeting, keyword optimization, and continuous performance analysis, businesses can improve conversions while achieving better ROI.Search Engine Journal has published an article featuring five PPC strategies that boost conversions in 2026.The SEJ team says, “With algorithms constantly evolving and AI-powered search reshaping SERPs, LLMs are disrupting expected buyer habits. Add in the nonstop... [...]

Adaptive marketing is a strategy that continuously adjusts campaigns, messaging, and channels based on real-time data, customer behavior, and market trends. It enables brands to stay relevant, personalize experiences, and respond swiftly to changing consumer expectations.HubSpot contributor Kayla Schilthuis-Ihrig has published a new guide, ‘Adaptive marketing: Proven strategies for growing companies’.She says, “The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data.... [...]

A marketing operations tech stack is the integrated set of tools—such as CRM, automation platforms, analytics, and customer data systems—that streamline campaign execution and performance tracking. When aligned strategically, it improves efficiency, ensures data-driven decision-making, and enhances ROI across the marketing funnel.HubSpot has published a new guide, ‘Marketing operations tech stack audit: A proven checklist for operations teams‘.Stephanie Trovato says, “Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner... [...]

B2B lead management involves capturing, tracking, nurturing, and converting prospects through a structured process aligned with the sales funnel. By using CRM systems, lead scoring, and personalized communication, businesses can prioritize high-value prospects and improve conversion rates.MarTech contributor Caroline Hodson has published an article answering the question, ‘Is your B2B lead management engine built for today’s reality?’.She says, “Lead management in B2B has evolved into a systems challenge that spans teams, platforms and the entire revenue lifecycle.... [...]

Copywriting in 2026 is driven by AI-assisted insights, voice search optimization, and hyper-personalized messaging tailored to micro-audiences. Successful copywriters blend data analytics with emotional intelligence to create authentic, value-driven content that stands out in an automated digital landscape.The latest Ahrefs Podcast episode is titled ‘World’s Top Copywriter Says We Have 2 Years Left’ featuring Neville Medhora.Here’s what you’ll learn in this episode:The 3 levels of copywriting (and who is safe)Why companies... [...]

SEO debugging involves identifying and fixing technical, on-page, and off-page issues that prevent a website from achieving optimal search visibility. It focuses on diagnosing crawl errors, indexing problems, ranking drops, and performance bottlenecks to restore and improve SEO health.Search Engine Land has published a new video, ‘SEO Debugging: Fix Crawl, Index & Ranking Issues Fast’.The SEL team says, “If your traffic dropped overnight, your first... [...]