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Monday, January 24, 2022

Archive for the 'Internet Marketing News' Category

What Is Content Marketing? [Guide]

IMPACT has published a new guide called ‘What Is Content Marketing? – The Ultimate Guide for Marketers & Leaders’. This seven-chapter guide covers the essentials of content marketing and offers some precious advice to improve your content marketing efforts. The guide’s author Kevin Phillips says, “Content marketing is a digital marketing strategy in which companies create honest, transparent, and educational content on a consistent basis for an ideal buyer profile. Typically, the goal is to use the publication and promotion of content to drive organic website traffic,... [...]

Show businesses how to do cutting-edge customer service #ad

Customer service can make or break any business. People come to customer service when they are already upset. Cutting-Edge Customer Service can restore their trust; poor customer service can drive them away. If you can show a business how its customer service can be improved, you will change the direction of the company. Content Sparks has just released Cutting-Edge Customer Service, a training program that you can use as your own to train business leaders, either on-site or online, to make their customer service world-class. This new, exclusive course is ideal for a consultant or trainer who helps... [...]

Four Steps to Grow Your Personal Brand on YouTube

YouTube is a great platform for all kinds of businesses. It has created an opportunity for low-cost promotional tactics and income creation. Copyblogger contributor Tim Stoddart has shared four steps to grow your personal brand on YouTube. He says, “Building a YouTube presence has many benefits. Creating video content is one of the best ways to build authentic relationships with your followers. If your goal is to grow your personal brand on YouTube, but you don’t know how to get started, keep reading. This guide will walk you through a four-step process. Step #1: Pick your niche One... [...]

Your Guide To Improving Low-Value Content

A low-value content is the type of content that is already present on the internet and rewritten changing formats and using synonyms. Vertical Leap contributor Kerry Dye has published a 9-step guide on how to improve low-value content. She says, “Value is the most important quality search engines and users both want to see from your content. High-value content ranks higher in search engines, generates more traffic and compels more users to take meaningful action on your website. Low-value content adds little or nothing to your search ranking and, in some cases, can cause more harm than good.... [...]

Five Ways To Upgrade Your Facebook Marketing Strategy

Facebook has remained at the center when it comes to social media marketing. With the right Facebook promotional tactics, you can take your business to the next level. Social Media Examiner contributor Anna Sonneberg has shared five tips to help you upgrade your Facebook marketing strategy for 2022. She says, “In this article, you’ll discover five ways to supercharge your Facebook strategy. #1: Include Short-Form Content Create Short-Form Video for Facebook Reels Borrowing another Instagram-first feature, Facebook launched Reels in late September 2021. These short-form videos made a splash... [...]

CMI Shares 8 Fresh Content Types For 2022

By instilling variety and freshness in your content you can make it more appealing. There are several ways an idea can reach your audience. Using different formats, you can aim to reach your marketing goals. Content Marketing Institute contributor Irina Weber has shared eight content types for marketers to use in 2022. She says, “Now that you’ve weathered 2021, it’s time to look into 2022 with fresh eyes. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. 1. Guestographics A guestographic is a guest infographic. It features... [...]

WordPress SEO for Enterprise: Top Tips & Best Practices [Podcast]

Search Engine Journal has published a new podcast ‘WordPress SEO for Enterprise: Top Tips & Best Practices’ to help you improve your WordPress performance. The SEJ team says, “For WordPress to function smoothly, transparency, communication, and acknowledging wins are vital. This podcast is for you if you want to stay ahead of the curve, need to be flexible, and need to make quick adjustments. That’s what WordPress is known for. Don’t be afraid to invest in your hosting. It’s like the foundation of your site. It is so critical, and they are going to be your best friends... [...]

What is Flat Rate Pricing? [Answered]

A flat fee or flat rate refers to a pricing structure that charges a single fixed fee for a service, regardless of usage. HubSpot contributor Erin Rodrigue has published an in-depth article on flat-rate pricing. She says, “If you price things correctly, a flat rate will cover the direct and indirect costs with a healthy profit leftover. But calculating an optimal one requires a solid strategy — and a little guesswork. So if you want to determine a fixed rate that will work for you, follow these steps: Start by estimating the number of hours it will take to complete a project. If you’re... [...]

Driving More Sales With Affiliate Marketing [Video]

Affiliate marketing helps you get more partners in your business. Since they are paid directly based on the sales they are able to generate, affiliate marketers treat your business as their own. Watch HubSpot’s new video ‘How to Use Affiliate Marketing to Drive Sales and Signups for Any Business’ to discover some useful strategies to improve your affiliate marketing performance. The HubSpot team says, “If you’re looking for a way to generate sales and sign-ups, affiliate marketing is an excellent strategy. But with so many different options out there, it can be difficult... [...]

Using TikTok Analytics to Improve Your Results [Video]

By analyzing the performance of your social media campaign, you can make the required changes to improve the performance of your upcoming campaigns. Social Media Examiner has published a new video ‘Using TikTok Analytics to Improve Your Results’ to help you perform TikTok analytics. The SME team says, “In this video, expert Keenya Kelly shows you how to use TikTok analytics to analyze organic content performance so you can create a data-driven TikTok content strategy. Discover what the Overview, Content, and Follower tabs can tell you about your overall marketing performance and... [...]