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Saturday, September 25, 2021

Archive for the 'Internet Marketing News' Category

Website Engagement in a Changed World [eBook]

Digital Marketing Depot has published a new eBook ‘Website Engagement in a Changed World’ to help you improve website engagement. The DMD team says, “Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on personal information. Highlights from SoloSegment’s B2B website engagement report: 85% of B2B website visitors cannot be engaged with traditional personalization tech despite 80% of visitors expecting personalized experiences. Data privacy trends–from... [...]

7 Essential Skills Digital Content Writers Need [Video]

To improve your content marketing performance, it is important to cultivate the right skillset that enables you to produce the content that matters to your audience. Watch this video featuring Neil Patel to learn about seven digital content writing skills. Neil Patel’s Blog  [...]

Simple Social Media Patterns You Need To Know to Grow Your Reach, Followers, and Engagement [Video]

In his new video, ‘Simple Social Media Patterns You Need To Know to Grow Your Reach, Followers, and Engagement’, Neil Patel has shared some useful insights to improve your social media marketing. He says, “When you publish a video on YouTube, make sure you share it with your friends, tell them to leave a comment, do email blast, push notification blast, text message it out, whatever you can to get those views in the first hour. Because when you do that, you’re much more likely to rank higher on YouTube.” Neil Patel’s Blog  [...]

Five Instagram Live Best Practices

Social media platforms enable businesses to reach their target audiences. Instagram Live tool enables you to connect with brands and influencers in real-time. Search Engine Journal contributor Ashley Segura has published an article highlighting five Instagram best practices. She says, “Instagram Live offers the opportunity to strengthen audience relations, create true bonds with followers, and showcase a true behind-the-scenes feel for your brand – all at a low to no-cost content creation strategy. Bonus: Instagram favors brands that use all of their features. This means it’s safe to... [...]

Creating a Flexible SEO Roadmap [Podcast]

Searchmetrics’ Jordan Koene has published a new podcast episode ‘Creating a Flexible SEO Roadmap’ featuring Benjamin Shapiro. Koene says, “Welcome to the SEO planning week on Voices of Search! This week Advisor to Searchmetrics and SEO Strategist Jordan Koene joins host Benjamin Shapiro to discuss five key areas of SEO planning. In this next session they establish how important having a structured but flexible roadmap is in order to enable you to successfully execute your SMART SEO goals. Want to have more influence as an In-house SEO? Read our top 5 tips on how to get... [...]

Seven Content Marketing Trends for 2021

Content marketing continues to innovate and grow with new tools and technologies. With the right set of tools, you can give an edge to your content marketing campaigns. TechTalks contributor Luke Fitzpatrick has shared seven important content marketing trends for 2021. He says, “With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect in 2021. Let’s look at seven of the content marketing trends to adopt this year: 1.  Value-driven content will matter more At this time and age, web users see a lot of content on the internet. With the sheer volume of blogs and... [...]

Everything You Need to Know about Privacy-First Marketing

Privacy-first marketing is the proper handling and security of all sensitive data in regard to your marketing activity. Hallam contributor Kieran S-Lawler has published an article on Privacy-First Marketing. He says, “Privacy-first marketing can be a confusing mix of terminology, rules, and regulations. We’ve put together a selection of FAQs and a comprehensive reading list to give you the knowledge and confidence you need to speak about Privacy-first marketing in the workplace. FAQs What are third-party cookies? A third-party cookie is placed on a website by someone other than the... [...]

Why Google’s Focus on User Intent Matters to You [Video]

Perficient, Inc. has published a new video ‘Why Google’s Focus on User Intent Matters to You’ featuring Duane Forrester, VP of Industry Insights at Yex. Te Perficient team says, “Search engines, like Google and Bing, are laser-focused on user intent because meeting their users’ needs will keep them coming back. But, what does that mean for the rest of us? Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why your SEO strategy must go beyond the areas traditionally classified as SEO and how building a program centered around the needs of your users... [...]

Facebook Ad Strategy: How to Simplify Your Campaigns [Podcast]

Facebook advertising enables you to reach more people frequently, scale to a large audience, with targeted campaigns. Social Media Examiner has published a new podcast ‘Facebook Ad Strategy: How to Simplify Your Campaigns’ to help you find a Facebook ads strategy that works for your business. Michael Stelzner says, “Need a better strategy for your Facebook ads? Looking for a proven method to improve your Facebook ad results? To find a simple strategy that will help you plan your Facebook ads, I interview Ben Heath”. Social Media Examiner  [...]

A Short Guide to Naming Your Business

Choosing an appealing name for your website is extremely important. It helps you create a lasting impression on your audience. Entrepreneur magazine contributor Brad Flowers has published an article on how to name your business for wider success. He says, “Every industry has a set of unwritten branding rules, or tendencies, that become codified over time. Sometimes they can become clichés. Most industries will have only a few types of names. This happens naturally: One company finds success, and the next company mimics them because it worked for the first. The next thing you know, it’s... [...]