Return To Home Page
Main Site Navigation
Search This Site
Tuesday, October 27, 2020

Archive for the 'Internet Marketing News' Category

Inc. Highlights Three Ways to Improve Customer Trust with Social Media

Inc. has published an article highlighting three ways to strengthen your customer’s trust with social media. The Inc. team says, “Let’s explore several ways you can use your social media accounts to build trust with new and existing customers. Practice Social Listening Social listening is the process of observing what users are saying about your brand on different platforms. Monitoring these conversations is vital to understanding what you’re doing right while working on your areas of opportunity. Let’s say you check your social mentions and see that most customers... [...]

Impact of Domain Age on Search Engine Rankings

Many people believe that older domains rank higher in Google search. Practical Ecommerce contributor Jill Kocher Brown has shared an article quoting Google’s John Muller that domain age is not a ranking signal. Brown says, “Many myths surround the complex signals that search engines use to determine organic rankings. I’ll debunk nine such myths below and share the four factors that matter. 9 SEO Myths Domain age. One of the most popular myths is that older domains rank more strongly. It’s not true. The major search engines have access to domain age, IP address, and owner. However,... [...]

Quick Sprout’s List of Best Website Monitoring Services

An effective website monitoring service can help you track things like latency, load balancing, site traffic, uptime, and other factors related to the health of your website. Quick Sprout has published a list of best website monitoring services. The Quick Sprout team says, “Website monitoring tools can determine everything from a large-scale outage to a traffic surge on your e-commerce site. These types of tools can help you make critical decisions when it comes to things like scaling your server capacity or allocating resources in a more cost-effective way. Bottom line: To manage your website... [...]

Frooggal builds automated done-for-you coupon and deal sites #ad

Frooggal is cloud-based SaaS (Software as a Service) software that allows you to instantly build 100% done-for-you money-making coupon and deal sites. These sites get free traffic and generate affiliate commissions for you. People like bargains. Research that most buyers have used coupons when easily available. Many go out of their way to find coupons when they buy. In fact, millions of people are searching for coupon codes every time they shop. But only a few smart marketers have figured out how to earn money from this free traffic. These people don’t care who gives them their coupons; they... [...]

Four Steps to Writing Effective Meta Description

Search engines use the meta description is an HTML attribute to show what your page is about. It helps your target audience learn about the page and open it. Ahrefs contributor Michal Pecánek has shared four ways to efficiently write the perfect meta description. Pecánek says, “In this guide, you’ll learn how to create great meta descriptions fast and how to audit them efficiently. But first, let me explain why meta descriptions still matter despite their seemingly low SEO importance. Why meta descriptions still matter Having a compelling meta description entices more people to... [...]

Delivering Email Perfection [White Paper]

The Email on Acid team has published a new white paper ‘Delivering Email Perfection: How Does Your Team Compare?’ to help you improve your email delivery. Download this white paper to learn: The methods being used to test and optimize emails. The adoption rate of automated programs in email marketing. How email frequency impacts the possibility for increased errors. Who uses manual processes vs. state-of-the-art technology. What kinds of email mistakes occur most frequently. The importance of implementing a pre-deployment checklist. Delivering Email Perfection: How Does Your Team... [...]

Profile Mate: Use Instagram for your online marketing #ad

New Instagram Marketing Software Just Released Luke Maguire has just released new software called Profile Mate. It helps you mine Instagram for valuable data about prospective customers. As we say, it is new, but in less than a day, over 500 copies have been sold. Profile Mate is the only Instagram analytics tool that enables you to get new email contacts daily and discover insights about your competitors’ fans. It does it legally, ethically, and within Instagram’s terms of service. Now you can completely automate your Instagram marketing and convert your competitor’s ready-to-contact... [...]

Your Guide to Bing Search

We have been using the Bing search engine for more than a decade now. It is popular as an alternative (capturing 36% US desktop search market) to Google search. Bright Edge has published a detailed guide called ‘Bing Image Search, Bing Webmaster Tools & More’. Gabby Regalbuto says, “Google sees 6.9 billion searches per day compared to Bing’s nearly 900 million searches per day. While the search engine giant surpasses Bing’s daily search volume by an enormous number, Bing has loyal uses even though Microsoft spends very little budget on marketing its search engine. An advantage... [...]

The Beginner’s Guide to Designing Display Ads [Guide]

Koozai has published ‘The Beginner’s Guide to Designing Display Ads’ to help you design effective ads for your Google Display Network campaigns. Daria Kolowca says, “Before making any design decisions it is important to consider what the goal of your ad campaign is.  Is it to increase brand awareness, to provoke interaction from the user or a completely different goal altogether? The intent of your campaign will have a strong influence on the design of your ad and it is important you have this mind when making design decisions. These campaigns are usually used for reach purposes,... [...]

AI Content Optimization [Video]

Target Marketing’s latest Tech Talk video is titled ‘AI Content Optimization’ featuring MarketMuse CEO Aki Balogh. The TM team says, “This week on Tech Talk, Target Marketing spoke with Aki Balogh, Co-Founder and CEO of MarketMuse, an AI content optimization platform that helps marketers develop and optimize their topic and keyword strategies for content marketing. MarketMuse employs machine learning to deliver content briefs detailing strategy and instructions for writing teams to create content that will produce higher search rankings. Implementing these detailed outlines,... [...]