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Friday, October 23, 2020

Archive for the 'Google search ranking tips' Category

Seven Ways to Increase Your Search Traffic Using Google Search Console

The Google Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine in Google Search results. Using the search console, you can also identify important keywords and further optimize your content. Content Marketing Institute’s Nico Prins has shared seven useful ways to improve your website traffic using Google Search Console. Prins says, “Over time, Google’s algorithm ranks each page for terms it thinks are relevant to the content. You can access those conclusions through the free Google Search Console.... [...]

Is Google E-A-T Actually a Ranking Factor? [Video]

MOZ has published a new Whiteboard Friday video titled ‘Is Google E-A-T Actually a Ranking Factor?’ featuring Cyrus Shepard. In this video Shepad talks about the Google ranking factors and how the new E-A-T update has affected them. The MOZ team says, “Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking... [...]

Think like Google. Raise your ranking #ad

Google can contribute to your website’s success or contribute to its downfall, depending on how it estimates your site’s value to their search clients. Google looks for “signals” that tell it your site is important and helpful. If it finds a lot of these signals (such as backlinks, mentions in social media, even how well it can crawl your site to understand what it is focused on), it judges the site worthwhile and gives it a good ranking. Every webmaster/marketer should pay attention to what Google is looking for and give it the signals that will raise your ranking. But... [...]

Don’t Oversimplify Content for Google Rankings

Simple and easy to understandable content has been the key to achieve good Google search rankings. But in a recent in-depth article Search Engine Land columnist Eric Enge advises marketers to not to oversimplify the content for getting a good ranking. On how Google keeps improving its search algorithm, Enge says, “As an industry, we need to change how we think about Google. Yet we seem to remain desperate to make the algorithms simple. “Oh, it’s this one factor that really drives things,” we want to say, but that world is gone forever. This is not a PageRank situation, where we’ll... [...]