The Google Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine in Google Search results.

Using the search console, you can also identify important keywords and further optimize your content.

Content Marketing Institute’s Nico Prins has shared seven useful ways to improve your website traffic using Google Search Console.

Prins says, “Over time, Google’s algorithm ranks each page for terms it thinks are relevant to the content. You can access those conclusions through the free Google Search Console. (If you haven’t already connected your site to your account, begin that process here.)

1. Get the big and little picture

You arrive at the overview screen. Click on the Performance tab in the left column to see an overview of your site’s performance, including:

  • Total clicks
  • Total impressions
  • Average click-through rate (CTR)
  • Average position of your site (based on its highest position whenever it appeared in search)”.

How to Use Google Search Console to Drive More Search Traffic

Content Marketing Institute
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