Search Engine Journal contributor Anna Crowe has published an article anweing this important question: Is Your IP Address A Google Ranking Factor?

She says, “When it comes to IP addresses as a ranking factor, things can get cloudy in the SEO community. And it’s difficult to know who or what to believe.

The idea of IP addresses as a ranking factor began with the term “bad neighborhoods.”

Bad neighborhoods are based on the idea that if you’re on shared hosting, your IP address is shared with all those other sites on the same shared server.

Essentially, this could mean you’re sharing a server with 5, 20, 100, 1,000, or even 20,000+ other websites.”

Is Your IP Address A Google Ranking Factor?

Search Engine Journal

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