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Sunday, December 4, 2022

Archive for the 'Video Content Marketing' Category

More Black Friday Sales for Marketers #ad

Back Friday for Online Marketers (Part 3) Here are several more businesses offering sales for marketers, some ending Black Friday; others beginning then and continuing through next week. Udemy This week, Udemy has reduced the price on many of its courses to $9.99-$14.99. The “retail” price on some of these courses can be $100 or more. But this week, you can get any training you need for just $9.99 here: Udemy Black Friday Sale. There are a few we have been wanting, and now’s our chance. Domestika Domestika is a site similar to Udemy, with one difference: Most of its courses are... [...]

Learn to make money with video content

In the era of smartphones video is ruling the web. It is primarily used as a tool to promote product and services. At the same time video itself also is proven to be a strong monetization tool. Entrepreneur contributor Chris Pavlovski has shared an useful article highlighting how anyone can make money with video content. Pavlovski says, “Nowadays, even the most casual content creators are able to earn money from views on the videos they share. Contrary to popular belief, making money on digital content doesn’t necessarily require you to devote countless hours to building an... [...]

Copyblogger’s quick-start guide to video content

When it comes to content creation and marketing, video rules. Even on social media, more than 80% of content is seen in video form. To influence more people to use your products and services, video creation one of the best ways. While creating marketing or promotional video you need to stay focused and should try to present your appeal in an effective manner. To help marketers come out with great video content, Copyblogger’s Cheryl Tan has published a quick-start guide for video creation. Tan says, “Are you ready to up your content game with videos? This guide will share five steps... [...]

Sharpen Your Content Marketing with How-To Video Content

Content marketing has text, graphics and video at its core. With the rise of video on various social platforms and video sharing sites, marketers have got a new edge to share their messages with the consumers. Content Marketing Institute’s Ann Smarty has shared information about useful tools that can help marketers to create great how-to video content. The article includes information about Answer the Public, Serpstat, BloomBerry, ScreenFlow, Animoto and more. Smarty says, “If you are willing to tap into video content (and you surely should), starting with a how-to video is probably... [...]

‘How Generations X, Y, and Z Consume Video Content’ – HubSpot

Sophia Bernazzani says, “YouTube has over one billion users worldwide, and they all watch different types of videos every day. What’s your favorite type of video to watch on the platform? As it turns out, your video preferences may vary depending on your date of birth: Influenster surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests. Although younger generations spend more time on YouTube than their older counterparts, Generations X, Y, and Z all have specific preferences when it comes to how and where they want to consume video content... [...]

‘How Video Is Changing the Game for Content Marketers’ –

Jeremiah Owyang says, “Content marketers need to pay attention to their video campaigns to maximize their online marketing efforts. A picture can tell a thousand words, and a video essentially consists of many pictures strung together. How many words is a video worth? It is enough to make video the most popular expression through which we share and view things online. We watch 6 billion hours of video per month on YouTube, upload an additional 300 hours per minute, and that does not even touch on the growing popularity of more video-orientated social media websites like Snapchat. But if you... [...]

‘What Consumers Really Want From Your Video Content’ – HubSpot

Sophia Bernazzani says, “Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word “video” is used in subject lines, and 4X as many people would prefer to watch a video about a product than read about it. Even though you know your audience wants more video content, you might not know exactly what they want. Accenture Interactive surveyed... [...]