Jeremiah Owyang says, “Content marketers need to pay attention to their video campaigns to maximize their online marketing efforts.

A picture can tell a thousand words, and a video essentially consists of many pictures strung together. How many words is a video worth? It is enough to make video the most popular expression through which we share and view things online. We watch 6 billion hours of video per month on YouTube, upload an additional 300 hours per minute, and that does not even touch on the growing popularity of more video-orientated social media websites like Snapchat.

But if you are interested in content marketing, you probably already know that video is important, and may be familiar with some tips on how to produce a marketing video that has a better chance of going viral. But the internet is constantly evolving, and that means that content marketers have to think about how video marketing will evolve going forward.

Here are some things to note about the importance of videos and trends to spot going forward”.

How Video Is Changing the Game for Content Marketers

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