Content marketing has text, graphics and video at its core. With the rise of video on various social platforms and video sharing sites, marketers have got a new edge to share their messages with the consumers.

Content Marketing Institute’s Ann Smarty has shared information about useful tools that can help marketers to create great how-to video content. The article includes information about Answer the Public, Serpstat, BloomBerry, ScreenFlow, Animoto and more.

Smarty says, “If you are willing to tap into video content (and you surely should), starting with a how-to video is probably your best bet:

  • People want to know how to do stuff and offering them videos is one of the best ways to satisfy the need. Google says YouTube’s how-to searches are growing by 70% year over year.
  • How-to videos convert incredibly well. Nearly one in three millennials say they have purchased a product directly as a result of watching a tutorial or how-to video about it.
  • Unlike viral-type videos, how-to video content is easy to research (more about that below).
  • Creating how-to videos doesn’t require big budgets either”.

Sharpen Your Content Marketing with How-To Video Content


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