Content marketing is one of the most popular buzzwords in marketing domain. Quality content helps you to secure high rankings in search engines and enables you to make more sales. Today, people do not just want information, they need something that enriches their knowledge and helps them in improving their tasks.Effective content can help you to build customer relationships and increase sales. Content Marketing Institute contributor Julia McCoy has highlighted five common content marketing mistakes that marketers often make.McCoy says, “Is your brand’s content marketing performance mediocre... [...]

Quality content is mandatory for achieving your digital marketing goals. With the availability of multiple channels that connect you with your target audience, content is the thing that can help you influence the buyers. Content Marketing Institute is hosting a webinar on ‘Beyond the Website: Delivering Content and Digital Experiences in a Multi-Everything World’ on Wednesday, November 20, 2019 at 2.00 pm EDT. CMI team says, “Large-scale content and campaign creation is very powerful, but it’s hard to execute quickly. This is especially true for organizations living in the multi-everything... [...]

Content distribution is one of the most important part of your content marketing activities. By putting your content in front of the right audience you can achieve your marketing goals. MOZ team has published a new Whiteboard Friday video ‘The Content Distribution Playbook’ featuring Ross Simmonds.MOZ team says, “If you’re one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds reveals how... [...]

By repusposing your content you can reach new audience by inserting latest information to your already existing content. You can repurpose webinar content, blog posts, visual content in different forms and continue to get momentum with it. Blogging Wizard contributor Elna Cain has shared 24 ways to repurpose your blog content. Cain says, “What do you do when you have no time to create content, but still want to grow your blog and brand?The answer is repurposing your content. Repurposing your content opens the doors to reaching more people and breathes life back into old posts that you... [...]

Intent marketing refers to the concept of of marketing your product or service based on a customer’s intent to make a purchase decision. By identifying customer intent you can achieve better search marketing with the help of right keyword selection. Neil Patel has published a new podcast episode ‘How to Use Intent to Shape Your Content & SEO’ to help you improve your marketing results with intent marketing. Patel says, “In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process... [...]

By excelling in your content marketing initiatives you can boost your brand awareness and sales. To create content that attracts visitors and helps you get new customer, you need to know about their preferences and requirements. Content Marketing Institute contributor Joe Pulizzi has shared seven laws for achieving long term content marketing success.Pulizzi says, “Here we go. My seven laws for the next decade of marketing. The seven things that will, hopefully, lead you to success in 2030. Law 1: Always be selling internallyThere are many high-profile content marketing failures to choose... [...]

To create content that delivers result you need to put multiple minds at work. By researching well and brainstorming different ideas, you can come out with new ideas that can help you to capture the interest of your audience and lead them to an action.Impact’s Liz Murphy has published a new podcast episode ‘How to Run a Content Brainstorm Session’ to help you create quality content.Murphy says, “What you’ll learn about running a content brainstormHow to run a content brainstorm with your sales teamHow to run a content brainstorm with subject matter expert teamsHow... [...]

A carefully written copy can help you to scale new heights in your marketing journey. To make most from your copywriting, you need to make it persuasive so that you can convince the prospects to take a sales decision. Blogging Wizard contributor Stacey Corrin has shared 44 copywriting formulas to improve your content marketing strategy.Corrin says, “The point of copywriting formulas is that when using them, it means you don’t have to start from scratch every time you sit down to write. Their instructive simplicity, tells you what to write and in what way – freeing up brain space for... [...]

Quality content is mandatory for achieving your digital marketing goals. With the availability of multiple channels that connect you with your target audience, content is the thing that can help you influence the buyers. Content Marketing Institute is hosting a webinar on ‘Beyond the Website: Delivering Content and Digital Experiences in a Multi-Everything World’ on Wednesday, November 20, 2019 at 2.00 pm EDT. CMI team says, “Large-scale content and campaign creation is very powerful, but it’s hard to execute quickly. This is especially true for organizations living in the multi-everything... [...]

Content management remains at the heart of your content marketing efforts. Your content creation process help you achieve success only if you are able to put the content in front of your audience. A CMI study has revealed that only 58% of content marketers have technology to manage content across the enterprise.To help you learn about the right tools for your content marketing journey, Content Marketing Institute contributor Kim Moutsos has shared a list of 175+ tech tools used by content marketers.Moutsos says, “CMI research shows content tech proficiency is a key differentiator... [...]