Search Engine Journal contributor Adam Riemer has answered the question, ‘Is It Better To Refresh Content Or Create New Pages?’ in Ask An SEO series.He says, “Once you have the new page created, look for where it can tie into the page you initially wanted to refresh and add an internal link to the new page. This gives the visitor on the page the opportunity to learn more or find the alternative, and then click back to finish reading or shopping. It also helps search engines and crawlers find their way to the new content.New pages could be a good solution for:Articles and guides... [...]

Content Marketing Institute contributor Robert Rose has published an article featuring nine takeaways and insights from the 2026 B2B Content and Marketing Trends Report.He says, “We define the stages of marketers across survey categories as follows:Exploratory: Initial implementation with preliminary results being gatheredDeveloping: Basic implementation with mixed early outcomesEstablished: Consistent implementation with measurable resultsAdvanced: Optimized implementation with strong ROILeading: Industry-leading implementation with exceptional measurable... [...]

AI is transforming content marketing, but without the right strategy and infrastructure, it can create more disorder than direction. Many teams rush to adopt AI tools only to discover that legacy systems, broken workflows, and skill gaps in teams can limit its real impact.Digital Marketing Depot is hosting a webinar, ‘From Reactive to Proactive: How to Create Smarter Content Strategies with AI’ on Thursday, November 6, 2025, at 1.00 pm EDT.The DMD team says, “In this practical and insight-packed session, you’ll discover how to turn AI from a reactive... [...]

Using AI prompts for content audits helps marketers quickly identify gaps, inconsistencies, and outdated information across digital assets. It streamlines the review process by generating actionable insights for improving SEO, clarity, and audience engagement.Orbit Media Studios has published a new video, ‘How to make an AI prompt for content audits’ featuring Andy Crestodina.It covers the following:Digital content best practicesHow to write a content audit promptRevise and improve your AI promptThe four ways to give AI a webpageTake a full-page screenshotTest your new AI promptAI... [...]

Optimizing content for generative engines involves creating clear, context-rich, and authoritative material that AI systems can easily interpret and reference. It helps improve visibility, accuracy, and relevance in AI-driven search results and conversational responses.Search Engine Land contributor Claire Taylor has published an article featuring 17 tips to optimize content for generative engines.She says, “People still click classic results, but more are starting with AI summaries and only clicking when they want depth, proof, or tools.Your job as an SEO is now twofold:Rank in traditional... [...]

This is a reminder for the CMI webinar on October 2, 2025.Most AI rollouts don’t fail because of the tech — they fail because of change management.Content Marketing Institute is hosting a webinar, ‘Escaping Pilot Purgatory: Change Management Strategies to Scale AI Adoption’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “After speaking with 100+ marketing and IT leaders, the pattern is clear: 90% of teams are stuck in pilot purgatory, treating AI like software instead of a behavior shift.Join Typeface’s Ross Guthrie as he shares why most initiatives... [...]

This is a reminder for the CMI webinar on October 1, 2025.AI transforms webinars by enabling personalized content, real-time language translation, and audience engagement through intelligent Q&A. It also provides analytics-driven insights to improve future sessions and boost overall impact.Content Marketing Institute is hosting a webinar, ‘5 Ways That AI Transforms Webinars’ on Wednesday, September 3, 2025, at 2.00 pm ED.The CMI team says, “Attend “5 Ways That AI Transforms Webinars” and learn how you can transform your webinars into powerful campaigns of actionable... [...]

The latest ‘Exposure Ninja’ video is titled ‘How To Create and Optimise Your Content for AI Search’.This video covers the following:The exact two-step audit process to discover where you’re winning (and losing) in AI search results across ChatGPT, Google’s AI Overviews, Perplexity, and other AI platforms.Why different AI platforms prefer completely different content types — and how Google AI overviews favour “owned media” while ChatGPT prioritises “earned media” from third-party sitesThe E-E-A-T framework (Experience,... [...]

Turning up the impact of your content and marketing ensures that your message not only reaches but also resonates with the right audience. By focusing on clarity, creativity, and consistency, you can drive deeper engagement and stronger results.Content Marketing Institute contributor Stephanie Stahl has published an article featuring seven strategies to make your content and marketing more impactful.She says, “Some marketers believe that shouting will help their brands get heard.Savvy marketers break through the noise to earn a spot on their audience’s playlist.That’s... [...]

Most AI rollouts don’t fail because of the tech — they fail because of change management.Content Marketing Institute is hosting a webinar, ‘Escaping Pilot Purgatory: Change Management Strategies to Scale AI Adoption’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “After speaking with 100+ marketing and IT leaders, the pattern is clear: 90% of teams are stuck in pilot purgatory, treating AI like software instead of a behavior shift.Join Typeface’s Ross Guthrie as he shares why most initiatives stall, what the top 1% do differently, and a practical framework... [...]