Content Marketing Institute has published a new video, ‘Craft Content With Intention To Avoid AI Ick’. The CMI team says, “Can marketers still gain an advantage by artfully crafting content in a landscape dominated by AI, algorithms, and content-by-committee? The answer may lie in the details. Robert Rose argues that adding more emotional details doesn’t make a story more resonant. Rather, it’s the intention and judgment behind which details you add — and which you don’t. Read this week’s Rose-Colored Glasses for his well-detailed explanation.” Content Marketing... [...]

Content Marketing Institute has published a new video, ‘Want Bigger B2B Wins? Steal Trade Marketing’s Playbook’. The CMI team says, “Trade marketers may not get the media coverage, keynote spots, or lavish award ceremonies their B2B and B2C counterparts commonly enjoy. But their strategies for turning intent into revenue hold valuable lessons B2B brands would be wise to consider. Robert Rose outlines five trade-centric tactics that could revolutionize B2B marketing effectiveness and customer relationships. Read this week’s Rose-Colored Glasses for more details on his actionable... [...]

Black Friday in the age of AI search demands smarter strategies as shoppers expect instant, hyper-relevant results. Retailers must optimise content and ads to win visibility and conversions in this new landscape. Conductor is hosting a webinar, ‘Winning Black Friday in the Age of AI Search’ on Wednesday, July 23, 2025, at 1.00 pm EDT. The Conductor team says, “Join us for an expert-led webinar where we’ll walk you through a proven roadmap to help you win before, during, and after the Black Friday surge by mastering both traditional SEO and the new realities of AI search—featuring... [...]

Data analysis and storytelling turn raw numbers into clear, compelling narratives that drive decision-making. Presenting insights as stories makes complex data relatable, memorable, and actionable for any audience. Content Marketing Institute has published a new video, ‘How Can AI Change the Game for Data Analysis and Storytelling?’. The CMI team says, “They created the AI “Olympics” to assess AI product performance with real-world data-driven activities, from preparation and analysis to storytelling. The goal of the games? To see if AI tools can be chained together end to... [...]

Keyword and page performance reporting helps track how well your target keywords and key pages rank in search results over time. This insight guides SEO improvements and content strategy for better visibility and traffic. Conductor is hosting a webinar, ‘Keyword and Page Performance Reporting’ on Thursday, July 17, 2025, at 1.00 pm EDT. The Conductor team says, “Create robust reporting in Conductor Intelligence by learning how to combine numerous data sources, including your integrated web analytics data, into easy-to-read dashboards and workspaces. Learn how to report on your... [...]

Content Marketing Institute has published a new video, ‘How Generative AI is Helping Improve Empathy and Outcomes’. The CMI team says, “Albert Einstein once said, “It has become appallingly obvious that our technology has exceeded our humanity.” That is not always true. Generative AI has been used for the last six years to bring deeper levels of empathy and humanity to the crisis center space. See how crisis lines are using AI-generated simulation training to give their responders the practice and feedback they need to fine-tune their skills and be fully prepared before they... [...]

LinkedIn Newsletters are powerful tools for building thought leadership and staying top-of-mind with your professional audience. They encourage consistent engagement through direct updates and foster loyal follower communities. The latest ‘HubSpot Marketing’ video is titled ‘How to Create a LinkedIn Newsletter That Actually Grows Your Business’. It covers the following: Why LinkedIn newsletters beat regular posts every time Step-by-step setup process (takes less than 10 minutes) 5 best practices that guarantee higher engagement How to choose topics that attract... [...]

AI search is transforming how people discover information—delivering direct answers instead of just link lists—and brands must adapt quickly or risk falling behind in visibility and relevance. Conductor is hosting a webinar, ‘Future-Proof Your SEO Strategy in the AI Era’ on Thursday, July 10, 2025, at 1.00 pm EDT. The Conductor team says, “Join Shannon Vize, Sr. Content Marketing Manager, and Pat Reinhart, VP of Services & Thought Leadership, as they break down the latest AI search trends, game-changing innovations, and top priorities to shape your search strategy in... [...]

Content marketing and keyword research go hand in hand to attract the right audience. By aligning valuable content with high-intent keywords, brands boost visibility and drive targeted traffic. Conductor is hosting a webinar, ‘Content: From Keyword Research to Creation’ on Thursday, July 10, 2025, at 1.00 pm EDT. The Conductor team says, “If you are responsible for content at your organization, this session is a must for getting started with Conductor. This session will walk through how Conductor can help you with your content workflow from early keyword research to drafting your... [...]

AI Search in 2025 is becoming more intuitive and conversational, delivering hyper-personalized results based on user intent and context. It’s transforming how consumers discover information, products, and services online. Content Marketing Institute has published a new video, ‘AI Search: Where’s the Value’. The CMI team says, “As traditional SEO gives way to answer engine optimization, brands are rushing to become a top-cited source on AI-powered searches. But in hastily pursuing AI visibility, are they overlooking the diminishing returns they might receive? Instead of going... [...]