Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘ Shareable Short Form Video Content: Get More Views and Engagement’ featuring Britney Crosson.The SME team says, “Are you pouring time into short-form videos that don’t get picked up by the algorithm? Wondering why some creators rack up shares and engagement while your content barely moves beyond your own followers? Learn the elements that make short-form content shareable—from mindset shifts that prevent overthinking to hook... [...]

In content marketing and SEO, Backward Design involves defining the ultimate goals—like higher search rankings, traffic, or conversions—and then creating optimized content strategies to achieve them. This approach ensures keywords, topics, and formats are purposefully aligned with measurable outcomes.MOZ has published the latest episode of the Whiteboard Friday video ‘Create High-Impact Content Using Backward Design’ featuring Purna Virji.The MOZ says, “Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact... [...]

Search Engine Journal has published an article highlighting the top CMS for Core Web Vitals.Roger Montti says, “Core Web Vitals (CWV) are metrics created by Google to measure how fast, stable, and responsive a website feels to users. Websites that load quickly and respond smoothly keep visitors engaged, while sites that fall short frustrate users and increase bounce rates. For businesses and publishers, CWV scores reflect the user experience and competitiveness online.How the Data Is CollectedThe CWV Technology Report combines two public datasets:Chrome UX Report (CrUX): Data from Chrome... [...]

Employee Generated Content (EGC) builds authentic brand trust as employees share their real experiences, stories, and insights. It humanizes the organization, boosts engagement, and strengthens employer branding while amplifying marketing reach.The latest Ahrefs Podcast episode is titled ‘The 3 Types of EGC Every Brand Should Be Using’ featuring Melissa Laurie.The Ahrefs team says, “Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC... [...]

Fresh and creative content captures audience attention, builds trust, and keeps brands relevant in a crowded digital space. It drives engagement, improves SEO performance, and strengthens long-term customer loyalty.Search Engine Land has published a new guide, ‘Evergreen content: The only guide you’ll ever need’.Katlyn Edwards says, “Evergreen content is like that unicorn blog post that you wrote back in 2015 that people still go back to because they absolutely must know “how to write a meta description.” It’s the content that keeps going, supplying seemingly... [...]

AI transforms webinars by enabling personalized content, real-time language translation, and audience engagement through intelligent Q&A. It also provides analytics-driven insights to improve future sessions and boost overall impact.Content Marketing Institute is hosting a webinar, ‘5 Ways That AI Transforms Webinars’ on Wednesday, September 3, 2025, at 2.00 pm ED.The CMI team says, “Attend “5 Ways That AI Transforms Webinars” and learn how you can transform your webinars into powerful campaigns of actionable content, that drive pipeline far beyond a live event.You... [...]

Duplicate content can harm SEO efforts by confusing search engines, lowering rankings, and diluting the visibility of your brand’s message. In content marketing, creating original, high-value material ensures stronger engagement, authority, and better search performance.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui.She says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it?In this week’s episode of Whiteboard... [...]

Instagram is a powerful marketing tool for businesses to connect with their audience and build brand awareness. Through visually appealing content, such as photos, videos, and Reels, brands can showcase their products, share their story, and engage with potential customers in a creative and authentic way.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Instagram Updates: Reels Tools, Insights, Content Reach, and More’... [...]

This is a reminder for the SEMrush webinar on September 3, 2025.The marketing landscape has evolved rapidly this month. Staying informed isn’t just helpful, it’s essential for achieving your objectives and staying ahead of the competition. New platform updates, shifting consumer behaviors, and emerging tools are creating both challenges and opportunities that smart marketers are already capitalizing on.Semrush is hosting a webinar, ‘Marketing Countdown: 5 Industry Shakeups’ on Wednesday, September 3, 2025, at 12.00 pm ESD.Participate in this webinar to learn:The... [...]

Digital Asset Management (DAM) systems streamline the storage, organization, and retrieval of media files, ensuring brand consistency and efficiency. When integrated with content operations, they enable smoother workflows, faster collaboration, and better content lifecycle management.Content Marketing Institute is hosting a webinar, ‘Is Your DAM and Content Operation Ready for GenAI?’ on Wednesday, September 3, 2025, at 2.00 pm ED.The CMI team says, “You’ll discover:How to rethink your DAM’s role in modern content operationsBest practices for managing and governing... [...]