Using AI prompts for content audits helps marketers quickly identify gaps, inconsistencies, and outdated information across digital assets. It streamlines the review process by generating actionable insights for improving SEO, clarity, and audience engagement.Orbit Media Studios has published a new video, ‘How to make an AI prompt for content audits’ featuring Andy Crestodina.It covers the following:Digital content best practicesHow to write a content audit promptRevise and improve your AI promptThe four ways to give AI a webpageTake a full-page screenshotTest your new AI promptAI... [...]

Optimizing content for generative engines involves creating clear, context-rich, and authoritative material that AI systems can easily interpret and reference. It helps improve visibility, accuracy, and relevance in AI-driven search results and conversational responses.Search Engine Land contributor Claire Taylor has published an article featuring 17 tips to optimize content for generative engines.She says, “People still click classic results, but more are starting with AI summaries and only clicking when they want depth, proof, or tools.Your job as an SEO is now twofold:Rank in traditional... [...]

This is a reminder for the CMI webinar on October 2, 2025.Most AI rollouts don’t fail because of the tech — they fail because of change management.Content Marketing Institute is hosting a webinar, ‘Escaping Pilot Purgatory: Change Management Strategies to Scale AI Adoption’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “After speaking with 100+ marketing and IT leaders, the pattern is clear: 90% of teams are stuck in pilot purgatory, treating AI like software instead of a behavior shift.Join Typeface’s Ross Guthrie as he shares why most initiatives... [...]

This is a reminder for the CMI webinar on October 1, 2025.AI transforms webinars by enabling personalized content, real-time language translation, and audience engagement through intelligent Q&A. It also provides analytics-driven insights to improve future sessions and boost overall impact.Content Marketing Institute is hosting a webinar, ‘5 Ways That AI Transforms Webinars’ on Wednesday, September 3, 2025, at 2.00 pm ED.The CMI team says, “Attend “5 Ways That AI Transforms Webinars” and learn how you can transform your webinars into powerful campaigns of actionable... [...]

The latest ‘Exposure Ninja’ video is titled ‘How To Create and Optimise Your Content for AI Search’.This video covers the following:The exact two-step audit process to discover where you’re winning (and losing) in AI search results across ChatGPT, Google’s AI Overviews, Perplexity, and other AI platforms.Why different AI platforms prefer completely different content types — and how Google AI overviews favour “owned media” while ChatGPT prioritises “earned media” from third-party sitesThe E-E-A-T framework (Experience,... [...]

Turning up the impact of your content and marketing ensures that your message not only reaches but also resonates with the right audience. By focusing on clarity, creativity, and consistency, you can drive deeper engagement and stronger results.Content Marketing Institute contributor Stephanie Stahl has published an article featuring seven strategies to make your content and marketing more impactful.She says, “Some marketers believe that shouting will help their brands get heard.Savvy marketers break through the noise to earn a spot on their audience’s playlist.That’s... [...]

Most AI rollouts don’t fail because of the tech — they fail because of change management.Content Marketing Institute is hosting a webinar, ‘Escaping Pilot Purgatory: Change Management Strategies to Scale AI Adoption’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “After speaking with 100+ marketing and IT leaders, the pattern is clear: 90% of teams are stuck in pilot purgatory, treating AI like software instead of a behavior shift.Join Typeface’s Ross Guthrie as he shares why most initiatives stall, what the top 1% do differently, and a practical framework... [...]

A GEO content audit reviews your content to ensure it is optimized for generative AI search engines. It highlights missing elements, content overlaps, and opportunities to improve authority and relevance.Search Engine Land contributor Anna Crowe has published the GEO content audit template.She says, “Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like lasagna.”Translation for SEO marketers: the most effective... [...]

Evergreen articles provide timeless value by covering topics that remain relevant for years, ensuring steady traffic and engagement. They act as long-term assets for content strategy, driving consistent visibility and authority.Search Engine Journal contributor Roger Montti has published an article answering the question, ‘Are AI Search Summaries Making Evergreen Articles Obsolete?’.He says, “Evergreen content can be a basic topic that generally doesn’t change much from year to year. For example, the answer to how to change a tire will generally always be the same.The promise... [...]

Link bait content is crafted to attract attention and naturally earn backlinks by being highly valuable, unique, or entertaining. It boosts brand visibility, authority, and organic reach without relying solely on outreach.Search Engine Land contributor Zoe Ashbridge has published an article on Link bait content.She says, “Link bait content helps you earn backlinks organically by providing irresistible content that other websites then source and link to.Not all link bait content needs to be sensationalized or controversial, as is often synonymous with the term “bait” in online content... [...]