Repurposing content helps maximize the value of your existing work by transforming it into multiple formats like blogs, videos, reels, or infographics. It expands your reach, saves time, and ensures your message stays consistent across platforms while engaging new audiences.Search Engine Land contributor Jessica Foster has published an article featuring six overlooked ways to repurpose content and unlock new organic growth.She says, “Most marketers repurpose content, but few tap into the lesser-known tactics that unlock bigger reach and stronger organic results.“Work smarter,... [...]

Digital Marketing Institute contributor Nical de Guzman has published an article featuring useful tips to optimize content for AI search and discovery.She says, “AI-driven search has changed the way users find and consume information online. Instead of scrolling through pages of links, users can get synthesized answers instantly, pulled from multiple trusted sources and presented in conversational summaries.Traditional SEO rankings no longer guarantee that your content will be visible across the entire search experience. More people are adopting generative AI, AI Overviews and AI Mode... [...]

This is a reminder for the DMD webinar on November 6, 2025.AI is transforming content marketing, but without the right strategy and infrastructure, it can create more disorder than direction. Many teams rush to adopt AI tools only to discover that legacy systems, broken workflows, and skill gaps in teams can limit its real impact.Digital Marketing Depot is hosting a webinar, ‘From Reactive to Proactive: How to Create Smarter Content Strategies with AI’ on Thursday, November 6, 2025, at 1.00 pm EDT.The DMD team says, “In this practical and insight-packed... [...]

Content Marketing Institute contributor Jim Yu has published an article featuring useful tips on building content that both humans and AI agents trust.He says, “Use of AI search platforms grows over 20% month over month, yet they still account for less than 1% of referral traffic. Organic search still dominates  — something I see consistently across the brands I work with.As our research shows (registration required), Google maintains over 90% search market share, while AI platforms like ChatGPT, Perplexity, Gemini, Claude, DeepSeek, and Grok primarily function as research channels... [...]

Digital Marketing Institute contributor Kineta Kelsall has published an article explaining why we should prioritize community over content.She says, “Did you know that being part of a community doesn’t just make people feel good, but it can actually reduce stress, slow inflammation, and even extend life? Community isn’t just about belonging. It’s about wellbeing, both emotional and physical.From a marketing perspective, this connection goes even deeper. When 84% of consumers say a brand’s community shapes how they feel about the brand, according to Girls in Marketing, it’s clear... [...]

Search Engine Journal contributor Adam Riemer has answered the question, ‘Is It Better To Refresh Content Or Create New Pages?’ in Ask An SEO series.He says, “Once you have the new page created, look for where it can tie into the page you initially wanted to refresh and add an internal link to the new page. This gives the visitor on the page the opportunity to learn more or find the alternative, and then click back to finish reading or shopping. It also helps search engines and crawlers find their way to the new content.New pages could be a good solution for:Articles and guides... [...]

Content Marketing Institute contributor Robert Rose has published an article featuring nine takeaways and insights from the 2026 B2B Content and Marketing Trends Report.He says, “We define the stages of marketers across survey categories as follows:Exploratory: Initial implementation with preliminary results being gatheredDeveloping: Basic implementation with mixed early outcomesEstablished: Consistent implementation with measurable resultsAdvanced: Optimized implementation with strong ROILeading: Industry-leading implementation with exceptional measurable... [...]

AI is transforming content marketing, but without the right strategy and infrastructure, it can create more disorder than direction. Many teams rush to adopt AI tools only to discover that legacy systems, broken workflows, and skill gaps in teams can limit its real impact.Digital Marketing Depot is hosting a webinar, ‘From Reactive to Proactive: How to Create Smarter Content Strategies with AI’ on Thursday, November 6, 2025, at 1.00 pm EDT.The DMD team says, “In this practical and insight-packed session, you’ll discover how to turn AI from a reactive... [...]

Using AI prompts for content audits helps marketers quickly identify gaps, inconsistencies, and outdated information across digital assets. It streamlines the review process by generating actionable insights for improving SEO, clarity, and audience engagement.Orbit Media Studios has published a new video, ‘How to make an AI prompt for content audits’ featuring Andy Crestodina.It covers the following:Digital content best practicesHow to write a content audit promptRevise and improve your AI promptThe four ways to give AI a webpageTake a full-page screenshotTest your new AI promptAI... [...]

Optimizing content for generative engines involves creating clear, context-rich, and authoritative material that AI systems can easily interpret and reference. It helps improve visibility, accuracy, and relevance in AI-driven search results and conversational responses.Search Engine Land contributor Claire Taylor has published an article featuring 17 tips to optimize content for generative engines.She says, “People still click classic results, but more are starting with AI summaries and only clicking when they want depth, proof, or tools.Your job as an SEO is now twofold:Rank in traditional... [...]