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Friday, May 29, 2020

Archive for the 'Content Marketing Tips' Category

Content Marketing is Changing – This is Where it is Heading in 2020 [Video]

The content marketing domain continues to evolve with different technologies and wider adoption from various industries. Quality content plays an important role in enabling you to stay connected with your audience and influence them. Neil Patel has published a new video ‘Content Marketing is Changing – This is Where it is Heading in 2020’ sharing the future trends in content marketing segment. Patel says, “Content Marketing is Changing – This is Where it is Heading in 2020 | Content marketing will keep being one of the strongest marketing channels in 2020.... [...]

Practical Guide to Content Accessibility [Free Guide]

To get best results from your content marketing campaigns you need to make your content more accessible and available to your audience. Though there are several channels that can be used to promote your content, it is still difficult for many to put their content in front of right audience.To help you improve your content accessibility, Content Marketing Institute contributor Melissa Eggleston has published ‘A Practical Guide to Content Accessibility’.Eggleston says, “How might you change the content on your website if your audience was likely to view it while under... [...]

Backlinko Introduces Content Marketing Hub

Backlinko has launched Content Marketing Hub, a free library of 30+ resources that cover everything you need to know content marketing.It contains 58,201 words, 600 screenshots, as well as 100+ professionally-designed illustrations, visuals, charts and templates. says, “The SEO Marketing Hub is broken down into 6 main categories:Content MarketingContent ProductionBlogging and Written ContentMultimedia ContentContent Promotion and DistributionContent Marketing Tools”.The Content Marketing Hub, A Free Library of Content ResourcesBacklinko [...]

Finding Content Marketing Opportunities [Podcast]

According to a Lyfe Marketing study, 78% of consumers prefer to know about an organization via content published by it. This suggests a possibility on how your content can help to win more customers. Quality content can help you to build trust and retain customers for longer period of time. Photo by Canva Studio from Pexels Rank Ranger team has published a new episode of In-Search SEO podcast ‘Finding Content Marketing Opportunities’ featuring David Bain.Listen to the podcast and learn:Where the emerging content opportunities layHow to best utilize audio and... [...]

Improve Your Content Creation Process with These Six Questions

Content writing is a creative job where you need to be clear about your objectives and the audience you are targeting. This process doesn’t require only effective writing skills, you also need to develop clarity on how you can make your audience take action with the help of your content.State of Digital contributor Lauren Irwin has shared six questions answering to which you can improve your content creation process. Irwin says, “There’s a light at the end of that dreary tunnel of average time spent on pages and exit rate. Here are 6 questions to ask yourself when getting... [...]

CMI Shares 90 Content Marketing Predictions for 2020

With new platforms content marketing continues to evolve year-by-over. Content marketing is set to evolve in different formats such as video, audio, infographics and more. Content Marketing Institute contributor Stephanie Stahl has shared 90 content marketing predictions for 2020.Stahl says, “During his rousing keynote presentation at Content Marketing World 2019, Henry Rollins offered this take on the future:We are not going back to anything. We’re not going back to dial-up phones; we’re not going back to anything ancient … The old must give way to the new. The new... [...]

Improve Your Content Marketing with These Books

Reading is the best learning strategy as it provides you a wider insight into your area of work. Content marketing involves discovering new ideas for persuading your audience to take desired action.State of Digital contributor Marijana Kostelac has shared a list of six books that can help you to become a better content marketer.Kostelac says, “Below are my favorite books to read and reread when I’m looking for a framework to follow and more inspiration to do excellent work. Only two books out of six are what you would consider an expected read for content marketers, so I hope you’ll... [...]

Strengthen You Social Presence with These Content Ideas

When it comes to making most from your social media marketing efforts, it is your content that speaks loudly for you. By creating innovative and fresh content you can influence more people online.Business 2 Community contibutor Larry Kim has shared 10 content ideas to help you make your social media presence stand out. Kim says, “There are a lot of different types of social media content, so it can definitely be tough to know what to post.I want to help make it easier. Keep reading for 10 practical social media content ideas and methods to help you transform your business into a unicorn.10... [...]

Why Now is the Right Time to Start a Podcast [Video]

Podcast publishing allows you to connect with your target audience by sharing the content they want to consume. By podcasting regularly you can keep people connected with your brand.Social Media Examiner team has published a new video ‘Why Now is the Right Time to Start a Podcast’ featuring Michael Stelzner and Paul Colligan.SME team says, “Are you thinking about getting into podcasting? Worried it’s too late to start your own show? Podcasting expert Paul Colligan shares why podcasting can perform better than video and outlines a strategy to get you started”.Why... [...]

Guide to Creating Accessible Web Content

Appealing content helps you to improve your conversion rate and create more sales. Content marketing revolves around the creation, publication, and distribution of content your target audience is interested in. Besides content creation, the most important phase is widespread content distribution. It allows you to extend your online reach.Portent contributor Jeremiah Bratton has shared a guide to creating accessible web content. Bratton says, “This article covers a small set of general accessibility issues that are part of Web Content Accessibility Guidelines (WCAG) compliance. I will... [...]