This is a reminder for the CMI webinar on October 1, 2025.AI transforms webinars by enabling personalized content, real-time language translation, and audience engagement through intelligent Q&A. It also provides analytics-driven insights to improve future sessions and boost overall impact.Content Marketing Institute is hosting a webinar, ‘5 Ways That AI Transforms Webinars’ on Wednesday, September 3, 2025, at 2.00 pm ED.The CMI team says, “Attend “5 Ways That AI Transforms Webinars” and learn how you can transform your webinars into powerful campaigns of actionable... [...]

The latest ‘Exposure Ninja’ video is titled ‘How To Create and Optimise Your Content for AI Search’.This video covers the following:The exact two-step audit process to discover where you’re winning (and losing) in AI search results across ChatGPT, Google’s AI Overviews, Perplexity, and other AI platforms.Why different AI platforms prefer completely different content types — and how Google AI overviews favour “owned media” while ChatGPT prioritises “earned media” from third-party sitesThe E-E-A-T framework (Experience,... [...]

Turning up the impact of your content and marketing ensures that your message not only reaches but also resonates with the right audience. By focusing on clarity, creativity, and consistency, you can drive deeper engagement and stronger results.Content Marketing Institute contributor Stephanie Stahl has published an article featuring seven strategies to make your content and marketing more impactful.She says, “Some marketers believe that shouting will help their brands get heard.Savvy marketers break through the noise to earn a spot on their audience’s playlist.That’s... [...]

Most AI rollouts don’t fail because of the tech — they fail because of change management.Content Marketing Institute is hosting a webinar, ‘Escaping Pilot Purgatory: Change Management Strategies to Scale AI Adoption’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “After speaking with 100+ marketing and IT leaders, the pattern is clear: 90% of teams are stuck in pilot purgatory, treating AI like software instead of a behavior shift.Join Typeface’s Ross Guthrie as he shares why most initiatives stall, what the top 1% do differently, and a practical framework... [...]

A GEO content audit reviews your content to ensure it is optimized for generative AI search engines. It highlights missing elements, content overlaps, and opportunities to improve authority and relevance.Search Engine Land contributor Anna Crowe has published the GEO content audit template.She says, “Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like lasagna.”Translation for SEO marketers: the most effective... [...]

Evergreen articles provide timeless value by covering topics that remain relevant for years, ensuring steady traffic and engagement. They act as long-term assets for content strategy, driving consistent visibility and authority.Search Engine Journal contributor Roger Montti has published an article answering the question, ‘Are AI Search Summaries Making Evergreen Articles Obsolete?’.He says, “Evergreen content can be a basic topic that generally doesn’t change much from year to year. For example, the answer to how to change a tire will generally always be the same.The promise... [...]

Link bait content is crafted to attract attention and naturally earn backlinks by being highly valuable, unique, or entertaining. It boosts brand visibility, authority, and organic reach without relying solely on outreach.Search Engine Land contributor Zoe Ashbridge has published an article on Link bait content.She says, “Link bait content helps you earn backlinks organically by providing irresistible content that other websites then source and link to.Not all link bait content needs to be sensationalized or controversial, as is often synonymous with the term “bait” in online content... [...]

This is a reminder for the CMI webinar on September 24, 2025.AI agents in content marketing streamline research, creation, and distribution, saving time while enhancing personalization. They help brands deliver smarter, data-driven content that resonates with target audiences at scale.Content Marketing Institute is hosting a webinar, ‘Take Your Content Global: Working with AI Agents, Without the Rework’ on Wednesday, September 24, 2025, at 2.00 pm EST.The CMI team says, “In this session, you’ll learn how to make AI Agents a true extension of your team that help you work smarter... [...]

The future of AI in search lies in conversational, intent-driven results that go beyond keywords to understand user context and needs. It will transform search into personalized, predictive experiences, delivering faster and more accurate answers.MOZ has published the latest episode of the Whiteboard Friday video ‘The Future of AI in Search’ featuring Britney Muller.The MOZ says, “Britney Muller is on a mission to empower marketers through AI education and to shed light on the misinformation and hype surrounding AI. In this Whiteboard Friday Revisited,... [...]

High-authority evergreen content builds long-term credibility by consistently ranking well and attracting organic traffic over time. It provides timeless value, positioning your brand as a trusted resource in its niche.Search Engine Journal contributor Adam Riemer has published an article answering the question ‘High Volumes Or High Authority Evergreen Content?’.He says, “Back in the mid-2000s, article spinners helped to generate hundreds of keyword-focused pages quickly and easily. With them, you create a spintax (similar to prompts for large language models or LLMs like ChatGPT... [...]