The Artificial Intelligence (AI) wave is becoming stronger and expected to play a wider role in creating new marketing solutions. The Retail Dive team has published a new ebook titled ‘Evaluating AI Marketing Solutions’. The Retail Dive team says, “While it’s clear to retail industry leaders that AI can bring tremendous value, the dozens of vendors that claim their solution is truly based in AI and can solve their pain points can be overwhelming. Our new playbook features five questions retailers should ask to determine whether a solution is genuinely AI-powered. The... [...]

The Digital Marketing Depot has released a white paper titled ‘What Consumers Expect in the Age of AI’. It highlights the ways marketers can take right advantage of the Artificial Intelligence technology for better customer relationship. The DMD team says, “Even though 80% of businesses already use or plan to use chatbots by 2020, over half of consumers believe the future should entail a combination of human and automated interactions. ‍Especially when it comes to big purchase decisions like a mortgage or insurance plan. People don’t just roll the dice.‍To better understand... [...]

Marketing automation is considered to be a key driving element in achieving business success. The concept of automation leads the brands to cater the needs of their customers 24/7 which is possible with Artificial Intelligence. Entrepreneur contributor Albizu Garcia shared five trends we may experience in the growth of Artificial Intelligence and its impact on marketing. Albizu says, “More and more companies are being drawn to marketing automation, and as they are, they help to define the important developments in the industry. 2019 promises to be an exciting year of growth for AI in marketing. Trend... [...]

The Artificial Intelligence (AI) technology is seen as a big thing. It has been influencing both marketing advertising fields. Forrester analyst Joanna O’Connell has published a video on ‘How AI Is Transforming Advertising And What You Should Do About It’. O’Connell says, “Did you know that artificial intelligence has infiltrated all parts of the advertising process? My guess is, probably not. But chances are, in an era of programmatic advertising when machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched... [...]

In Facebook advertising, the cost per lead (CPL) element plays a crucial role in managing your advertising budget. Econsultancy columnist Rebecca Sentance has published a study on how Wowcher used AI copywriting to reduce Facebook ad CPL by 31%. Focusing the importance of good copy in advertising, Sentance says, “As the AI tool began to show results, Tomorrow TTH and Wowcher gradually increased the budget and scale of the ads they were running. The AI-optimised ads succeeded in reducing Wowcher’s cost per lead by 31%, and there were other benefits as well: namely, a greatly increased Relevance... [...]

Artificial Intelligence has become an integral part of the marketing process. When it comes to content marketing, the AI wave is expected to make the process of content creation and marketing quite smoother. Content Marketing Institute columnist Dennis Shiao has shared a comprehensive article exploring the opportunities for Artificial Intelligence in the content marketing domain. Shiao says, “Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.). Beyond... [...]

Artificial Intelligence (AI) enabled the brands and marketers to take their businesses to newer heights by adding the elements of personalization. ReadWrite contributor Vicek Mohta has shared three ways the AI wave could make your business grow further rapidly. On the role of AI for enabling perception, Mohto says, “Humans can look at images and get a clear understanding of who’s involved and what’s taking place in just milliseconds. With the help of AI, machines can now do the same thing. Implementing these kinds of tools gives businesses the unique ability to perceive what’s... [...]

Artificial Intelligence (AI) has brought in a better aspect of technology in our lives to make the personalization more personalized and it allows us to deliver a better experience to our customers. A Salesforce article on Marketing Week has analyzed the impacts of AI and presented its real customer benefits. Talking about the customer experience benefits of AI, the Salesforce team says, “The potential of AI for marketing and customer experience is vast. According to Salesforce’s report, ‘AI for CRM: A Field Guide for Everything You Need to Know’: “Artificial intelligence (AI) is... [...]

The integration of Artificial Intelligence (AI) with the mobile applications is going to be the biggest thing that will help brands promote themselves to a wide range of people. Today mobile advertising has came out as a separate segment that allows us to target particular groups of potential customers. Forbes contributor Andrew Arnold has highlighted how the AI is changing the mobile advertising. On ‘role of AI in increasing the ROI in mobile ads’, Arnold says, “One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and... [...]

Artificial Intelligence (AI) is evolving further and is on the way to become one of the major branding components in the near future. A good team is required to plan and execute an effective AI strategy. Econsultancy columnist Jennifer Roubaud has shared some useful tips to help businesses choose a perfect AI team for enhancing performance. On role of people in AI, Roubaud says, “Businesses need a data engineer first to organise the data. Then a general data scientist who can test and adapt algorithms. And lastly, a software engineer who can implement the applications. Depending on the company’s... [...]