Artificial Intelligence has become an integral part of the marketing process. When it comes to content marketing, the AI wave is expected to make the process of content creation and marketing quite smoother.

Content Marketing Institute columnist Dennis Shiao has shared a comprehensive article exploring the opportunities for Artificial Intelligence in the content marketing domain.

Shiao says, “Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.).

Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact.

Chris, co-founder and chief innovator at Trust Insights, covered several real-world applications of AI. His examples helped transform abstract concepts into tangible use cases.

Chris implemented these examples himself via hands-on coding in the R programming language, using a deep understanding of mathematics, data science, and machine learning”.

Opportunities for AI in Content Marketing Easily Explained

Content Marketing Institute