Marketing automation is considered to be a key driving element in achieving business success. The concept of automation leads the brands to cater the needs of their customers 24/7 which is possible with Artificial Intelligence.

Entrepreneur contributor Albizu Garcia shared five trends we may experience in the growth of Artificial Intelligence and its impact on marketing.

Albizu says, “More and more companies are being drawn to marketing automation, and as they are, they help to define the important developments in the industry. 2019 promises to be an exciting year of growth for AI in marketing.

Trend 1: Voice and visual searches

Organic search opportunities continue to be very lucrative for companies. Slightly more than half of product searches currently originate on Amazon, but there is a growing trend in voice and visual searches using IoT devices.

More and more devices have smart speakers; 55.5 percent of customers owning such a device use it to search for products vocally, and 44.2 percent use it to purchase. Savvy marketers are now focusing on generating content to capture voice searches to unlock this expanding market”.

How AI Is Driving Marketing Automation

Entrepreneur

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