Three ways AI revolutionizes mobile advertising
The integration of Artificial Intelligence (AI) with the mobile applications is going to be the biggest thing that will help brands promote themselves to a wide range of people. Today mobile advertising has came out as a separate segment that allows us to target particular groups of potential customers.
Forbes contributor Andrew Arnold has highlighted how the AI is changing the mobile advertising.
On ‘role of AI in increasing the ROI in mobile ads’, Arnold says, “One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile advertising is no exception. Juniper Research predicts that by 2021, machine learning algorithms that increase efficiency across real-time bidding networks will drive an additional $42 billion in annual spend.
Again, thanks to robust analytical capabilities ML-algorithms can create the perfect recipe for your ad, displaying it at the right time to the right people. Google has already been experimenting with various optimizations for mobile search ads. The results so far are rather promising. Macy’s, for instance, has been leveraging inventory ads and displaying them to customers’ who recently checked-up on their products and are now in close geo-proximity to the store holding the goods they looked up a few hours ago”.
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