The latest ‘HubSpot Marketing’ video is titled ‘How to go Live on TikTok for Business’. This video covers the following: TikTok Live eligibility requirements and professional setup 4 proven Live formats that convert viewers to customers Pre-stream preparation checklist for maximum engagement Storytelling techniques that keep viewers watching longer 3-day promotion strategy to build hype and drive attendance 3 monetization methods: Gifts, TikTok Shop, and lead magnets Troubleshooting guide for common Live streaming issues. HubSpot Marketing  [...]

Neil Patel has published a new video, ‘The New SEO Playbook (2025)’. He says, “You might not see it in your analytics, but there’s a wave of traffic quietly heading your way and it’s coming from AI tools like ChatGPT, Gemini, and Perplexity. These aren’t just browsers. They’re decision-makers. And if your brand isn’t showing up in their answers, you’re not just missing views, you’re missing ready-to-buy customers. In this video, you’ll learn why AI-driven traffic converts better than anything else online, how to position your content for AI visibility,... [...]

The latest Ahrefs Podcast episode is titled ‘If Your Marketing Isn’t Bold Enough AI WILL Replace You’ featuring Mark Schaefer. This episode covers the following: Why the real threat to your brand isn’t AI — it’s being boring How concepts like the handicap principle and pratfall effect make content feel more real What a $1,500 pig can teach you about word-of-mouth marketing Why Liquid Death isn’t selling water — they’re selling marketing How to measure the ROI of audacity in a spreadsheet-driven world. Ahrefs    [...]

Today, you will have your first opportunity to put MagicPods AI to work in your online business. There’s a pre-launch webinar at 10:00 ET featuring training, giveaways, and special early-bird pricing. (Register here: MagicPods AI Pre-Launch Webinar.) Then, at 11:00 ET, the sale opens to the general public. Because most of us aren’t tech wizards, MagicPods AI has been designed so that no tech skills are needed. Why MagicPods AI is The Future of Podcasting If you’re tired of the endless grind of podcasting, MagicPods AI lets you say goodbye to complex editing, scriptwriting, and... [...]

Content Marketing Institute is hosting a webinar, ‘(re)brand with a Plan: How to develop a strategic framework for managing and growing your brand’ on Thursday, August 21, 2025, at 1.00 pm ETD. The CMI team says, “You’ll learn how to:  Deliver a cohesive brand experience by transforming scattered brand elements into fully customizable portals. Empower teams with secure, self-serve access to the latest, approved guidelines, templates, and creative elements. Personalize brand environments for multiple audiences while maintaining control with granular permissions“. (re)brand... [...]

Technical SEO for GenAI ensures websites are optimized for AI-driven search engines by focusing on structured data, crawlability, and semantic content. It enables GenAI models to interpret, index, and surface web pages accurately in conversational search results. Digital Marketing Depot is hosting a webinar, ‘Technical SEO for GenAI: How Bots See, Crawl & Rank Your Brand’ on Tuesday, August 26, 2025, at 1.00 am EDT. The DMD team says, “In this session, we’ll unpack what it means to be GenAI-visible, showing how Semrush’s new Enterprise Site... [...]

Reddit marketing leverages niche communities to engage authentically with highly targeted audiences through discussions, AMAs, and value-driven content. By building trust and aligning with community culture, brands can boost visibility, credibility, and organic reach. The latest ‘HubSpot Marketing’ video is titled ‘The Latest Reddit Marketing Strategy for Business’. This video covers the following: How Reddit’s ecosystem actually works (and why most brands fail) 3-step system to build authentic presence on Reddit Reddit SEO secrets that can rank your content on... [...]

Emotional targeting taps into feelings like trust, pride, fear, or joy to shape how customers perceive value and decide. By mapping emotions across the journey and crafting messages, visuals, and offers to match, brands boost recall, engagement, and conversion. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Emotional Targeting: A Proven Path to More Leads and Sales’ featuring Talia Wolf. It covers the following: What Can Emotional Targeting Do for Marketers Step... [...]

Digital and marketing in 2025 revolve around AI-driven personalization, data-backed insights, and immersive experiences that help brands connect with consumers in smarter ways. Businesses are focusing on blending human creativity with advanced technology to deliver meaningful engagement and measurable growth. Econsultancy contributor Ben Davis has published an article featuring eight digital and marketing trends for 2025. He says, “This year we’ve got eight trends, and for a bit of fun I’ve put them in four buckets – pragmatism, purposefulness, personality and productivity. I am in... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘How To Speak the Language of Your Top SEO Stakeholders’ featuring Helen Pollitt. The MOZ team says, “Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter to stakeholders can help you get the buy-in you need.” MOZ  [...]