Solution selling focuses on understanding a customer’s specific problems and offering tailored solutions rather than just products or features. It builds trust and long-term value by aligning offerings with the buyer’s unique needs and goals. Ask ChatGPT HubSpot has published a new guide, ‘Solution selling: What it is and how I do it effectively’. Davidson Hang says, “In strategic selling, there’s a concept called point of view, which means having a hypothesis based on your research and understanding what keeps your prospect up at night. It’s about using relevant... [...]

Google advertising in 2025 is being reshaped by AI-first innovation, with tools like Performance Max and AI Max for Search automating campaign creation, targeting, and optimization for efficiency and scale. Neil Patel has published a new video, ‘What Top Google Ads Experts Do That Beginners Don’t’. What You’ll Learn: The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting) Why most websites kill conversions — and the 8-second test that predicts profitability The 9 hidden levers used by top advertisers to triple ROI — backed by a 13,000-person... [...]

Social commerce integrates online shopping with social media platforms, allowing users to discover, review, and purchase products without leaving the app. It enhances engagement and streamlines the buying journey through social interactions and influencer-driven recommendations. Digital Marketing Institute has published ‘A Guide to Social Commerce’. Alison Battisby says, “Selling products directly via social media is on the rise globally. Providing a frictionless and focused customer experience – where users can discover, research, and make a purchase without leaving the... [...]

Digital Marketing Depot is hosting a webinar, ‘Zero-Party Data in Action: How Top Brands Turn Product Discovery into Conversions’ on Thursday, August 12, 2025, at 1.00 am EDT. The DMD team says, “This webinar will explore how brands like Free People, Centrum, and RMS Beauty are turning product discovery into a full-on growth engine—driving higher AOV, more conversions, and real retention. We’ll break down exactly how they do it using interactive quizzes, guided experiences, and personalized journeys. What powers all of it? Zero-party data—information that customers... [...]

Copyblogger’s Tim Stoddart has published an article featuring useful tips for freelancers on useing AI. He says, “Many marketing AI tools improve efficiency at the expense of quality, so I’ll share the use cases I found most effective at improving efficiency while maintaining (or increasing) quality. Marketing AI For Freelancers #1. Automate Client Outreach Cold email is still an effective way to get new clients, but it needs to be personalized, deliver value, and target prospects who perfectly match your ideal client. While plenty of AI tools allow you to blast generic email tools,... [...]

Reviews play a crucial role in online marketing by building trust and influencing potential buyers’ decisions. Positive feedback enhances brand credibility, while negative reviews offer opportunities for improvement and customer engagement. Ask ChatGPT MOZ contributor Jonathan Berthold has published an article answering the question, ‘Are Reviews Shaping What LLMs Say About My Local Business?’. He says, “If you run a local business, you know the rush: a new five-star review drops, and you’re riding high on social proof. But one bad review? It can feel like someone... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How does CSS affect SEO?’. The GSC team says, “Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk SEO myths and explain when it’s time to hire... [...]

Are you ready to dive into the world of easily selling digital products online? Ebook Cash Bundle gives you access to a colossal bundle of over 2,000 high-quality PLR eBooks, all ready for you to sell immediately. Whether you choose to keep them as they are or add your personal touch with your name, company, or brand, the choice is yours. Why waste time creating content from scratch when you can start selling these complete products today on platforms like Etsy, Fiverr, Amazon, or your own website? There’s no need to hire freelancers or deal with the hassle of content creation. It’s... [...]

Strong online writing skills empower marketers to craft compelling content that engages audiences and drives conversions. Clear, persuasive writing enhances brand messaging across blogs, emails, social media, and websites. Digital Marketing Institute has published ‘The Marketer’s Guide to Online Writing’. Joe Williams says, “Do you know how to write engaging content that will attract attention and turn prospects into customers? Whether you’re writing a short TikTok caption, an in-depth blog post, or a custom landing page, you want to do it well. Maybe you’re a copywriter,... [...]

Google Trends helps SEO professionals identify rising search queries and seasonal interest patterns, enabling timely and relevant content creation. By analyzing real-time user interest, it supports smarter keyword targeting and content strategy. Semrush contributor Cecilia Meis has published an article on using Google Trends for SEO in 2025. She says, “Google Trends helps you identify emerging trends and avoid topics with declining interest so you can ensure your content stays relevant. The tool also helps you analyze seasonal trends and regional interests, helping you pick the right time,... [...]