Ahrefs has published a new video ‘Their SEO Strategy Changed Online Marketing Forever’. The Ahrefs team says, “In this video, we break down the full strategy: from blog posts and lead magnets to free tools and a Trojan-horse strategy. You’ll see how they went from scrappy startup to the powerhouse they are today and how their SEO playbook became the gold standard for modern marketers. What you’ll learn: How they built massive traffic with strategic content The exact SEO tactics that turned readers into leads How they created content without blog posts The media acquisition... [...]

Storytelling in marketing creates emotional connections, making brands memorable and relatable. It enhances engagement, builds trust, and influences consumer decisions through compelling narratives. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Use Disruptive Storytelling to Thrive as a Marketer’ featuring Mark Schaefer. This episode covers the following: Why Storytelling is Critical to Today’s Marketing The Threats and Opportunities of AI in Marketing How... [...]

BizMails creates & sends professional business emails from your domain in just 3 clicks. Are you fed up with the hefty monthly fees charged by third-party email services, only to see your messages end up in spam folders, damaging your business’s credibility? It’s time to switch to BizMails. BizMails is the world’s first technology that allows you to create and own a professional business email address. Enjoy the freedom to send and receive unlimited business emails for life on your own domain, all for a one-time unbeatable low price. With BizMails, you can finally say goodbye... [...]

Data-driven decisions involve using analytics and insights to guide strategies, ensuring accuracy and efficiency. This approach minimizes guesswork and maximizes outcomes based on real-world data. Adweek is hosting a webinar ‘Maximize Impact by Making Data-Driven Decisions With Brand Lift’ on Thursday, April 24, 2025, at 1.00 pm ET. The Adweek team says, “With insights teams and budgets being cut, the demand for effective measurement is higher than ever. How can you ensure your upper-funnel omnichannel campaigns are making an impact? Brand lift measurement provides crucial... [...]

SEOFOMO (SEO Fear of Missing Out) is the anxiety digital marketers feel about missing crucial SEO updates, algorithm changes, or new trends. It drives constant monitoring of industry news, often leading to information overload. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How I Grew SEOFOMO Into an Email Marketing Empire’ featuring Aleyda Solis. The MOZ team says, “The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks through what worked... [...]

Content Marketing Institute has published a new video ‘Answer marketing ROI Questions With Data’. The CMI team says, “Struggling to show how marketing contributes to the business? Learn how travel company TUI’s digital analytics team did it while automating the attribution journey across all their platforms. This presentation is from MADS 2024 presented by Martijn Hosten (Manager Digital Analytics, TUI) and Halewijn Schoonjans (Digital Marketing Technology Lead, TUI).” Content Marketing Institute  [...]

The latest ‘Exposure Ninja’ video is titled ‘Google Launches a BRAND NEW AI Search?!’. This video covers the following: The mechanics behind Google’s AI Mode and how it uses “query fan-out” techniques to generate responses by breaking down your original search into multiple background queries Why AI Mode’s sources mirror those used by Perplexity – primarily high-ranking, high-authority third-party websites rather than brand sites Strategies to increase your chances of being recommended in AI search results, including the critical... [...]

Click fraud in lead generation occurs when fraudulent clicks, often from bots or competitors, drain ad budgets without generating real leads. This deceptive practice skews campaign data and reduces ROI, making fraud detection tools essential. Search Engine Journal contributor Benjamin Wenner has published ‘Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation’. He says, “Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as... [...]

Building trust and credibility is paramount for any online presence. Social proof is a primary way to build trust and credibility. As consumers increasingly rely on the Internet for information and purchasing decisions, the ability to establish authenticity and reliability can make or break a business. So, let’s uncover all there is to know about social proof. What Is Social Proof, and Why Does It Matter? Social proof refers to the psychological phenomenon where people look to the actions and opinions of others to determine their behavior. This concept, rooted in behavioral psychology, suggests... [...]

TikTok content thrives on creativity, authenticity, and engagement, making short-form videos a powerful tool for storytelling and marketing. From trends and challenges to educational snippets, brands and creators can leverage TikTok’s algorithm to reach massive audiences. HubSpot has published an article featuring the TikTok content trends to watch in 2025. Erin Pennings says, “TikTok content trends often seem to emerge randomly — and surprising things gain popularity. The more specific a TikTok trend, the shorter its staying power. For example, if people are using a specific sound and... [...]