AI chatbots enhance SEO by improving user engagement, reducing bounce rates, and providing instant responses to queries. They also help optimize content by gathering insights from user interactions, boosting search rankings. Search Engine Journal contributor Kevin Indig has published an article on the state of AI Chatbots and SEO. He says, While AI chatbot traffic currently represents a tiny percentage of overall traffic, the data shows early evidence for the value of citations and mentions. AI chatbot adoption is skyrocketing, referral traffic to websites is growing, and traffic quality is high. Adoption ChatGPT... [...]

This is a reminder for the Adweek webinar on February 27, 2025. Marketing measurement is crucial for tracking performance, optimizing strategies, and maximizing ROI through data-driven insights. It helps businesses refine campaigns, allocate budgets effectively, and enhance customer engagement. Adweek is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand Growth’ on Thursday, February 27, 2025, at 1.00 pm ET. The Adweek team says, “Get insights from Kantar, LinkedIn and Coach experts, who will discuss how to build effective media campaigns... [...]

This is a reminder for the DMD webinar on February 27, 2025. As privacy regulations evolve and consumer data preferences shift, marketers face the dual challenge of delivering personalized experiences while maintaining compliance and respecting user privacy. Digital Marketing Depot is hosting a webinar ‘Balancing Personalization and Privacy’ on Thursday, February 27, 2025, at 1.00 pm EDT. The DMI team says, “This webinar will provide actionable insights on navigating these complexities, offering best practices for responsibly collecting and managing first-party data. We’ll explore... [...]

Local SEO Schema helps businesses enhance their search visibility by providing structured data that improves how search engines understand location-based information. Implementing LocalBusiness schema markup can boost local rankings, increase click-through rates, and display rich snippets like business hours, reviews, and addresses in search results. Search Engine Journal has published ‘Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results’. Chelsea Alves says, “This guide will equip you with actionable knowledge to use structured data markup to boost... [...]

This is a reminder for the MarketingProfs webinar on February 27, 2025. MarketingProfs is hosting a webinar ‘CTV in the B2B Funnel: How to Drive Demand With Streaming Ads’ on Thursday, February 27, 2025, at 2.00 pm EST. The MarketingProfs team says, “Connected TV (CTV) advertising is no longer just an awareness channel. It’s a high-precision tool for B2B marketers who know how to use it. But because of fragmented supply, frequency challenges, and the complexity of reaching niche audiences, it’s easy to make costly CTV ad mistakes. Get the insights and tools you need... [...]

From email to social media to in-person, your marketing should meet customers wherever they are, at every stage of their journey. Adweek is hosting a webinar ‘Data-Driven Conversations That Resonate’ on Thursday, April 3, 2025, at 1.00 pm ET. The Adweek team says, “Discover an integrated approach to break down siloes between teams, data and platforms with guest speaker Roger Beharry Lall, research director at IDC, and Tyler McDaniel, vice president of product management at Epsilon. You’ll find out: Why marketers who fail to deliver hyper-customized experiences will... [...]

Facebook Ads retargeting helps businesses re-engage users who have previously interacted with their website, app, or content. By delivering personalized ads based on past behavior, it boosts conversions and maximizes ad spend efficiency. The latest ‘HubSpot Marketing’ video is titled ‘Facebook Ads Retargeting – A Complete Guide for Small Businesses’. The HubSpot team says, “Transform abandoned carts into sales with this comprehensive Facebook retargeting strategy! In this video, We dig into the power of Facebook ad retargeting to drive conversions and... [...]

The introductory MovieReelAI webinar is scheduled for 10:00 AM NY time today. It promises insights into using AI to build a prosperous business with videos. You won’t want to miss. Get ready to learn how AI-driven video creation can transform your content strategy and significantly boost your earnings. If you haven’t already claimed your seat, do so immediately—spots are quickly being snapped up, and this unique event won’t be offered again. 👉 MovieReelAI Webinar Today’s live session, led by Abhi Dwivedi, will share: ✅ The mechanics of AI video creation— how to transform basic... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘Grok 3 vs GPT-o1: Which Is Actually Better?’. The HubSpot team says, “What if everyone had access to human-level intelligence for free? Kipp and Kieran dive into the groundbreaking implications of Grok 3’s launch and its impact on the AI landscape. Learn more about why Grok 3 is outperforming AI giants like OpenAI and Google, how Elon Musk’s access to vast resources... [...]

Ahrefs has published a new video ‘Meet The Man Using Google to Steal Customers From Tinder’. The Ahrefs team says, “Meet Scott Valdez, the man who uses Google in a unique way to help people make online dating completely hands-off. In this interview, Scott shares how he built his multi-million dollar business using Google search to attract clients in an unexpected way. His SEO strategy isn’t just about rankings, it’s about tapping into a hidden demand that most people ignore. The result? A business that thrives in a space no one else saw coming.” Ahrefs  [...]