Email newsletters are essential for building strong customer relationships, offering a direct line to share updates, promotions, and valuable content. They drive engagement and brand loyalty by keeping subscribers informed and connected on a regular basis. AWeber has published a new video ‘Get replies to your newsletter by adding a simple game’. The AWeber team says, “If you’re looking for more conversation and replies to your newsletter, sparking joy is a great way to get a response. Here’s a quick AI prompt you can use to add a simple game to your newsletter: “Translate... [...]

This is a reminder for the CMI webinar to be held on October 30, 2024. B2B commerce focuses on transactions between businesses, enabling bulk purchasing, long-term contracts, and customized pricing. It leverages digital platforms for streamlined procurement, fostering efficiency and stronger supplier relationships. Content Marketing Institute is hosting a webinar ‘B2B Commerce Masterclass’ on Wednesday, October 30, 2024, at 1.00 pm ET. The CMI team says, “Join us as we dive into the latest trends and strategies in B2B commerce and content. You’ll hear from industry experts... [...]

Backlinks are essential for SEO as they signal to search engines that a site is credible and valuable, helping to boost its ranking. Quality backlinks from authoritative sites increase website visibility and drive organic traffic. Semrush contributor Rachel Handley has published an article featuring 10 methods to get backlinks. She says, “Backlinks are links to your website from other websites. And backlinks from reputable and relevant sites can boost your search engine rankings. In this post, you’ll learn how to get backlinks that drive results. Let’s dive in. 1. Ask Creators to Fix... [...]

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. When your speakers leave the stage, your on-demand strategy kicks in. You can maximize ROI from your event for months to come if you just use the right strategies. Digital Marketing Depot is hosting a webinar ‘Get More Out of Your Webinars: Strategies for 24/7 Engagement’ on Thursday, November 7, 2024, at 1.00 pm EDT. The DMD team says, “Join webinar and on-demand experts, Stacy and Matt, as they dive into real-world examples of how they’ve used on-demand strategies to maximize... [...]

The content scoring process evaluates digital content based on criteria like relevance, engagement, and quality. It helps optimize content for SEO, user experience, and brand alignment by assigning a score for improvement and effectiveness analysis. Content Marketing Institute contributor Lindy Roux has published an article featuring steps to set up a content-scoring process for making better decisions. She says, “A content scorecard shows how an asset scores against industry benchmarks or your company’s standard content performance. It marries qualitative and quantitative assessments.... [...]

Chameleon Mode is recognized as one of the most secure anti-detect browsers available, simplifying the management of multiple accounts while minimizing the risk of bans. This tool helps maintain anonymity and enhances productivity for marketers. Chameleon Mode‘s robust browser features can significantly enhance your online effectiveness, offering advantages for your audience across various sectors. How Chameleon ModeChameleon Mode Benefits You and Your Clients: Affiliate Marketers: Streamline account management across diverse platforms without concerns about bans or IP conflicts. Chameleon... [...]

This is a reminder for the Adweek webinar to be held on October 29, 2024. It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Optimize Brand Building’ on Tuesday, October 29, 2024, at 1.00 pm ET. The Adweek team says, “Hear how brands can use AI-driven media and creative... [...]

MOZ has published the latest Whiteboard Friday video ‘Elevating Your SEO Career and Team in the AI Era’ featuring Travis Tallent. The MOZ team says, “Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing teams.” MOZ  [...]

Convince & Convert has published the latest episode of the ‘Data-Driven Decisions Podcast’ titled ‘How Marketing Can Lead the Way with Data‘ The Convince & Convert team says, “Jenn explains what insights SAS focuses on from a marketing perspective and how that helps her team and other departments work together to drive results. She talks about the different types of surveys and brand studies that SAS conducts to collect data both internally and externally, plus the impact that has on working toward business goals. For SAS, it’s clear that data is embedded... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Airbnb CMO Breaks Down Their $86 Billion Marketing Playbook’. The HubSpot team says, “How do you manage $86B worth of marketing strategy while staying culturally relevant? Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable... [...]