The advancements in predictive and generative AI over the last few years have cemented AI as the “next big thing”—a shiny toy that promises to revolutionize everything. Adweek is hosting a webinar ‘Craft a Quality AI Marketing Strategy That Goes Beyond the Hype’ on Wednesday, November 20, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to ensure AI is enhancing your marketing, rather than overpowering it, allowing you to better understand your customers and create higher performing campaigns, with leaders at Epsilon and guest Forrester. You’ll find out: What... [...]

Customer Data Platforms (CDPs) unify data from multiple sources to create a comprehensive view of each customer. This enables personalized, consistent interactions across channels, improving customer experiences and marketing effectiveness. MarTech contributor Greg Krehbiel has published an article featuring 12 ways to use customer data platforms. He says, “Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution... [...]

Generative AI transforms marketing by creating tailored content, from text to visuals, that resonates with target audiences. It enhances creativity and efficiency, allowing brands to produce personalized campaigns at scale. MarTech has published ‘A marketer’s guide to implementing generative AI’. Nicole Greene says, “Eight out of 10 marketing leaders expect genAI to positively impact marketing investment and strategy this year, per Gartner research. This growing optimism highlights the need to establish a clear roadmap for adopting genAI in marketing. The following four recommendations... [...]

Content Marketing Institute has published a new ebook ‘Content Marketing Writing Secrets: Better, Stronger, Faster’. The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough drafts into polished content that keeps audiences hanging on your every word and asking for more. But you can improve. The systems, exercises, and tips in this guide – gathered from successful content marketing writers – will help you: Sharpen your storytelling Speed your writing process Strengthen... [...]

Today’s DropServe Workshop may be your last chance to see the complete DropServe system in action before the doors close tomorrow midnight. Live training begins this Friday for people who sign up for the DropServe system. If you’re an eCommerce seller who is feeling stuck, overwhelmed, or just ready for a change, you can’t afford to miss this free training session. This is exciting, like selling on Amazon was 10 years ago, only more profitable and harder to saturate. RSVP for your chosen time slot below: 11AM EDT, Wednesday 30th October 2PM EDT, Wednesday 30th October P.S. They’re... [...]

This is a reminder for the Adweek webinar to be held on October 31, 2024. In 2024, content marketing emphasizes personalization, AI-driven insights, and interactive formats to engage audiences more effectively. High-quality, tailored content that addresses user intent remains key to building trust and driving conversions. Adweek is hosting a webinar ‘Embrace ‘Found’ Content for Better Brand Storytelling’ on Thursday, October 31, 2024, at 1.00 pm ET. The Adweek team says, “Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Claude’s AI Update is Mindblowing!! Computer Control + Sonnet 3.5 (New)’. The video covers the following: Claude’s new update. AI assistants streamline tasks, replacing traditional software. Consumers handle bookings; companies want autonomous agents. OpenAI released Mac app for hardware integration. Product viewed as step towards personalized assistant. AI enhances writing but... [...]

AI is revolutionizing marketing by enabling personalized customer experiences and automating data-driven decision-making. It empowers brands to predict trends, optimize campaigns, and engage audiences with unprecedented precision. HubSpot contributor Kolawole Samuel Adebayo has published an article featuring six myths about AI. He says, “Over the past decade, I’ve written extensively about some of the world’s greatest innovations. With these technologies, you know what to expect: an improvement here, a new functionality there. This one got faster, and that other one got cheaper. Why... [...]

Explaindio Elements is the world’s most powerful – yet easiest to use – animated video maker, with the most engaging templates. All it takes is 3 steps to make incredible animated videos with Explaindio Elements. Step 1: Select scene templates and swipe them into place. Step 2: Customize hotspots with your own text, image, or video. Step 3: Generate That’s it – those 3 steps will have you generating your next eye-catching video in minutes. Explaindio Elements is so easy to use that you will be comfortable using it within the first 15 min session. It’s that easy. No coding,... [...]

This is a reminder for the MarketingProfs webinar to be held on October 31, 2024. B2B marketing strategies focus on building long-term relationships through personalized communication and value-driven content. Effective strategies include leveraging account-based marketing, networking, and optimizing digital channels to target decision-makers and enhance lead generation. MarketingProfs is hosting a webinar ‘The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions’ on Thursday, October 31, 2024, at 2:00 pm ET. The MarketingProfs team says, “Your lead generation... [...]