A consumer behavior analysis is a study of how customers decide on a product or service. It involves gathering qualitative and quantitative data from customer surveys and interviews, as well as observing their behavior online and in-store. HubSpot has published a new video ‘How to Analyze Consumer Behavior and Increase Your Revenue’. The HubSpot team says, “Dive into the thrilling world where commerce meets psychology! In this video, we’ll unravel the not-so-obvious forces that make or break businesses – and it all begins with YOU, the consumer! Have you ever... [...]

Digital marketing is important for businesses because it can help them reach their target audience, increase sales, and grow revenue. It’s also adaptable and flexible, making it a good option for businesses that need to quickly respond to changes in the marketplace. Digital Marketing Institute contributor Emma Prunty has published an article featuring five digital marketing trends for 2024. She says, “In this article, we’ll explore the digital marketing trends to watch out for in 2024 as we’ve learned from some of our global experts at the Digital Marketing Institute: In social... [...]

Digital Marketing Institute has published the ‘2024 Social Media Calendar’. Alison Battisby says, “Get organised with your social media strategy for 2024 and plan around some key online dates! In collaboration with the lovely folks at Avocado Social, we’ve put together a colorful list of key dates you can get involved with this year – from the Africa Cup to the Eurovision Song Contest to the Paris Olympics and World Smile Day. If you plan ahead and schedule campaigns around notable dates, you can really boost your brand’s visibility online. Download and... [...]

Successfully integrating AI into your business processes requires a foundation rooted in data. And for media and entertainment companies in particular, constructing a robust data strategy is the key to enhancing efficiency and effectiveness in your operations. Adweek is hosting a webinar ‘An AI Playbook for Media and Entertainment’ on Tuesday, January 23, 2023, at 1.00 pm EST. The Adweek team says, “Discover how to spur innovation in advertising sales, audience development, subscription management and more with real-world use cases and sector-specific strategies from Salesforce... [...]

Membership Profits – 20 Pro Checklists for Success is today’s MyNams December Deal, available until midnight. Membership sites are a good way to bring in an ongoing income stream. Your site offers them good information that will help the audience you target with some aspect of their life or work. People pay monthly, quarterly, or annually to be members of your site. Maintaining a membership site doesn’t have to be drudgery or boring. But it can be if you do it wrong. That’s why you need Membership Profits – 20 Pro Checklists for Success. It guides you, from start to... [...]

Inbox deliverability is the percentage of emails that reach a recipient’s inbox without being blocked by spam filters or other email security measures. Digital Marketing Depot has published a new white paper titled ‘Demystifying Inbox Deliverability Changes Coming in 2024’. The DMD team says, “Starting in February 2024, Google and Yahoo are implementing new inbox privacy protections, reshaping how emails are delivered to Gmail and Yahoo inboxes – affecting marketers everywhere. But don’t panic: Marigold is here to help you understand these changes and ensure your... [...]

HubSpot has published the latest episode of ‘How We Got Our First 100 Customers’. The HubSpot team says, “Shaan Puri (  / shaanvp  ) and Sam Parr (  / thesamparr  ) answer the question, “How did you get your first 100 customers?” In this episode, they tell you 11 ways they did it.“ https://www.youtube.com/watch?v=tpwkJjGz-R8     HubSpot  [...]

HubSpot has published the latest episode of ‘The Psychology of Building Generational Wealth with Morgan Housel’. The HubSpot team says, “Episode 533: Shaan Puri (  / shaanvp  ) and Sam Parr (  / thesamparr  ) talk to Morgan Housel about the psychology of building generational wealth and the one strategy that works better than any 20% return.“ https://www.youtube.com/watch?v=azC80HIbQWc     HubSpot  [...]

A social media calendar is a schedule that organizes upcoming social media posts by date and time. It can be a document, spreadsheet, or dashboard that organizes content for multiple social media platforms. HubSpot contributor Flori Needle has published an article featuring nine steps to create a social media calendar. He says, “As marketers, we recognize that social media is integral to an effective inbound marketing strategy. With so many social networks available to us, staying organized and planning for when and what we share is crucial, which is exactly where a social media calendar... [...]

Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Digital Marketing Depot is hosting a webinar ‘Data Storytelling Masterclass’ on Thursday, January 11, 2023, at 1.00 pm EDT. The DMD team says, “Data-savvy marketers understand the influence numbers have on decision-making. Positioned the right way, data storytelling helps marketers present complex information... [...]