Email marketing has been one of the most trusted forms of business worldwide. It fares the highest when it comes to achieving the best marketing performance. Vertical Response has published an article explaining the future of email marketing in 2024. The VR team says, “As a small business owner or email marketer, staying ahead of the latest industry trends is essential. This allows you to stay current with what your customers want and adapt to changes in the marketing landscape. With technology constantly evolving, the next few years are sure to bring some exciting shifts in email marketing.... [...]

The laws of marketing can make or break a brand. They may seem basic, but breaking them puts your brand at risk. Luckily, those same laws apply to your own career. And by following them, you can grow both your brand and your career. MarketingProfs is hosting a webinar ‘How B2B Brands Grow: The Science of Marketing Effectiveness’ on Tuesday, September 19, 2023, at 2:00 pm ET. The MarTech team says, “In this webinar, Ty Heath, director of market engagement at the B2B Institute, shares those findings and reveals how you can successfully use them to grow brands (and your career),... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Agency Growth Through Strategic Acquisitions’ featuring Mike Maynard. Watch the podcast to discover: Strategy For Acquiring Agencies Overcoming Culture Clash When Acquiring A New Agency Determining The Fair Value Of An Agency And Negotiating Terms Of Acquisition How Does Acquiring A New Agency Contribute To Agency Success Understanding The Culture And Behavior Of Your Acquired Agency’s Team Leveraging The Expertise And Strengths Of An Acquired Agency Challenges Of Agency Acquisition. Social... [...]

Tony Newton is still young enough that a birthday excites him, at least a little. Tony’s Birthday Blowout Special is his 2-day celebration, ending 11:59 PM EDT. What does this celebration include? There’s no telling how he celebrates with family and friends, but with his online community, he wants to celebrate with a major sale. But although it’s a Blowout, he can only keep it up foe two days. (Your editor, being 80 years old, couldn’t celebrate for even that long.) In this blowout, he is offering 5 of his products for online marketers, 5 DFY lead magnets that you can use... [...]

When it comes to web search, it is Google that dominates the domain. HubSpot contributor Meg Prater has published an article featuring 31 Google Search statistics you should bookmark. She says, “Let’s look at how Google influences search with these latest statistics. 65% of SEOs say Google’s 2023 algorithm updates have positively impacted web traffic and SERP rankings. (HubSpot Blog Research) 70% of web analysts and SEOs say the new AI search will incentivize people to use search engines more than before. (HubSpot Blog Research) If generative AI was integrated into search, 75% of... [...]

An affiliate program is an agreement in which a business pays another business a commission for sending traffic and/or sales their way. It is a challenge to find affiliate programs that give great commissions. HubSpot contributor Dorissa Saint-Juste has published an article featuring 50 best affiliate programs that pay the highest commission. She says, “Getting started with affiliate marketing as a beginner can be overwhelming. There’s just so many options to choose from! Below, we’ll explore the top affiliate programs that you can join as a beginner. 1. Amazon Associates Commission: 1-10%... [...]

HubSpot has published the latest episode of My First Million podcast titled ‘Meet The Man Behind Conor McGregor’s +$650M Empire’. The HubSpot team says, “Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) talk with Audie Attar (https://twitter.com/audieattar) — the man behind Conor McGregor’s +$650M empire. Audie pulls back the curtain on the MMA business empire he’s built, sharing the behind-the-scenes story of signing MMA legends like Michael Bisping and Conor McGregor. He gives an inside look into the economics of the Mayweather... [...]

There are a lot of opinions about maximizing your email marketing results, with experts arguing on both sides of every variable. MarketingProfs is hosting a webinar ‘Email Marketing Myths Debunked’ on Tuesday, September 19, 2023, at 2:00 pm ET. The MarketingProfs team says, “Join Act-On Software’s Kelsey Yen, demand generation manager, and Matt Sailor, senior content marketing manager, for this fun, interactive webinar. They’ll unravel the mysteries around email marketing, set the record straight, and debunk persistent email marketing myths. Plus, you’ll get... [...]

By optimizing your social media pages, you can help boost your visibility in search engine results and attract more organic traffic to your website. Search Engine Land contributor Dale Hanstad has published an article featuring eight tips to create SEO-friendly social media content. He says, “Once you’ve established your social media profile, it is time to post relevant, optimized messaging and content. Double down on content and context Create content that aligns with your audience and consider the context in which your content will be viewed. For instance, a long-form video on “how... [...]

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. MarTech is hosting a webinar ‘Leverage AI and Automation to Master Personalized Marketing’ on Thursday, September 7, 2023, at 1:00 pm EDT. The MarTech team says, ” Join our experts from Acquia, Phase2, and Elevated Third as they demonstrate how emerging technologies such as machine learning and AI-driven optimization can be the catalyst for your brand’s success. They will also demystify the “multichannel... [...]