Personalized marketing is a marketing strategy that uses data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. It is also known as one-to-one marketing or individual marketing. HubSpot contributor Amanda Zantal-Wiener has published an article featuring 14 examples of personalized marketing. She says, “In this post, you’ll learn how personalized marketing works and see examples of brands that practice it without sounding creepy. Here are 14 brands that nailed personalized marketing in a fun, non-intrusive way. 14... [...]

This is a reminder for the MarTech webinar to be held on September 7, 2023.  MarTech is hosting a webinar ‘Leverage AI and Automation to Master Personalized Marketing’ on Thursday, September 7, 2023, at 1:00 pm EDT. The MarTech team says, ” Join our experts from Acquia, Phase2, and Elevated Third as they demonstrate how emerging technologies such as machine learning and AI-driven optimization can be the catalyst for your brand’s success. They will also demystify the “multichannel marketing hub” and discuss how prioritizing extensibility can place you ahead of... [...]

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. MarTech is hosting a webinar ‘Leverage AI and Automation to Master Personalized Marketing’ on Thursday, September 7, 2023, at 1:00 pm EDT. The MarTech team says, ” Join our experts from Acquia, Phase2, and Elevated Third as they demonstrate how emerging technologies such as machine learning and AI-driven optimization can be the catalyst for your brand’s success. They will also demystify the “multichannel... [...]

Personalization is the key to moving closer to your prospects and customers. It allows you to persuade them to take the desired action. Econsultancy contributor Shana Pilewski has shared three useful strategies to improve your company’s personalization across all the marketing channels. Pilewski says, “In today’s hybrid digital/brick-and-mortar landscape, touchpoints can exist across multiple channels and channels can provide multiple touchpoints. Effectively engaging customers in this climate requires brands to perfect each interaction. Here’s a look at three strategies for doing... [...]

Improving marketing effectiveness and improving the ROI is the major concern of most marketers today. We can do this by following successful marketers and their companies. MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘How to Get Personal With Your Marketing’. Listen to this podcast episode to learn how you can boost your marketing performance with personalization. Gorgone says, “Despite knowing that people will actively tune out sales pitches and self-promotion, some marketers continue to approach marketing with a company-first... [...]