This is a reminder for the Adweek webinar to be held on July 20, 2023.  Adweek is hosting a webinar ‘The Challenge of the Short-Attention Economy: Shoppers Want Right-Away Experiences’ on Thursday, July 20, 2023, at 1.00 pm EDT. The Adweek team says, “Discover what a right-place, right-time, right-away strategy looks like, and how to capture more of your shoppers’ most valuable resource—their attention—from Inmar’s director of growth marketing, Nicole Henry. You’ll find out:  Why marketers should adjust their marketing strategies to account for shorter attention spans How... [...]

Twitch is a popular online service used to watch and stream digital video broadcasts. Blogging Wizard has published a new guide ‘How To Get More Viewers On Twitch’ to help you reach more Twitch viewers. Nicola Bleu says, “If you’re just starting out on Twitch, viewers can be hard to come by. And when you’re stuck in that awkward stage with zero viewers to talk to, streaming can be super uncomfortable. #1 – Post your VODs to YouTube Twitch isn’t the best platform when it comes to discoverability. It doesn’t have any strong features in place to enable viewers to find new... [...]

A proper social media campaign has a defined goal and strategic content designed to help your brand reach that goal. It helps you achieve better business growth. Blogging Wizard contributor Lyn Wildwood has published an article featuring five inspiring social media marketing examples. She says, “Social media marketing examples featured on this list: User-generated content – Photos, videos and text-based posts created by your followers that feature your products or mention your brand. Advocacy – Influencers you sponsor in an elaborate social media campaign that increases brand awareness... [...]

This is a reminder for the SEJ webinar to be held on July 20, 2023.  Search Engine Land is hosting a webinar ‘Build Authority and Dominate Organic Search Like A Boss’ on Thursday, July 20, 2023. The SEL team says, “Join Ryan Brock, Chief Solution Officer at DemandJump, as he reveals how to revolutionize your SEO approach using Pillar-Based Marketing as a unifying methodology that allows you to include SEO in your go-to-market strategy confidently. After this session, you’ll walk away knowing: How to shift your evaluation of keywords from “this drives a lot of traffic”... [...]

This is a reminder for the MarketingProfs webinar to be held on July 20, 2023.  MarketingProfs is hosting a webinar ‘Closing the Gap: How You Can Get Sales to Use Your Marketing-Generated Content’ on Thursday, July 20, 2023, at 2.00 pm ET. The MarketingProfs team says, “Discover how a research-backed formula gets your sellers to use your content, creates a better buyer experience, and closes more deals. You’ll learn: How different sales roles use your content in the real world How to put the right content into action at the right time, every time The most effective way... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get Your Agency Ready to Use AI’ featuring Katie Robbert. The SME team says, “Want to give your marketing agency a competitive edge with AI technology? Wondering how to find the people and choose the AI tools that are best suited to your needs? Discover a framework for integrating AI tools and technology into your agency’s processes.” Social Media Examiner  [...]

Copyblogger has published the latest podcast episode ‘Elon vs Zuck: Should You Start Marketing On Threads?’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “Buckle up, we got us a good ole’ fashioned showdown. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) debate Meta’s new Twitter clone, Threads. Tim is a fan, Ethan’s team-Elon. They debate the merits of both platforms and try to answer the question: Is this worth your time as a creator? Cool Stuff Mentioned In The Show CJ Chilvers Twitter CJ Chilvers Blog Ryan Hall... [...]

In the bustling digital landscape, most companies are juggling with over 10 technologies to fortify their marketing efforts. MarTech is hosting a webinar ‘From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack’ on Tuesday, July 25, 2023. The MarTech team says, “In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating... [...]

Wave AI is being launched. Here’s the back story: You need (all marketers do, for that matter): • Plagiarism-free content, • Attention-grabbing images, and • Eye-catching graphics to get higher ranking in the SERPs and to engage the maximum audience for your offers. But, major third-party platforms for this critical content charge a monthly fee that is way beyond the reach of a majority of individual solopreneur marketers. That’s why the Brett Ingram team created Wave AI. What is Wave A.I? He calls it the “World’s First All-In-one – Google Bard & PaLM2 Powered... [...]

Digital Marketing Depot has published a new guide ‘From Welcome to Winback: A Mobile Marketing Lookbook of Lifecycle Campaigns’. The DMD team says, “In this guide, Iterable dives deep into how to gain a competitive advantage by putting joy at the center of your cross-channel strategy, while paying attention to the most popular mobile channels. In this guide, you’ll learn: More about Welcome, Loyalty, Abandonment, and Re-engagement campaigns From brand names about how they built their mobile marketing strategy Why joyful experiences are what build brand loyalty.” From... [...]