Advertising on Google is one of the best ways to reach your prospective customers. Google Ads help you run targeted campaigns. Search Engine Land contributor Nicola Agius has published an article featuring 10 strategies to optimize your Google Ads account. She says, “Here are 10 advanced strategies that have helped Tomlinson’s company achieve huge results with Google Ads campaigns. 1. Data is your optimization lever – so help the machine learn It’s vitally important to feed machines the best data possible. Four useful tools to ensure you are giving Google the best data possible: Conversion... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Complete A.I. SEO Guide for Beginners’. The HubSpot team says, “A.I. in search is going to evolve slower than people think… Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why marketers need to be like entrepreneurs, why influence is the future of top of funnel marketing, and How you can replicate what a large company does with a tiny team.” The Complete A.I. SEO Guide for Beginners HubSpot  [...]

This is a reminder for the SEJ webinar to be held on June 28, 2023. Search Engine Journal is hosting a webinar ‘Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization’ on Wednesday, June 28, 2023, at 2.00 pm ET. The SEJ team says, “During this webinar, search experts Jon Earnshaw and Sophie Moule will guide you through the different types of conflicting content and how to remedy them. You’ll learn: How to identify the different types of cannibalization. How to fix the issues caused by conflicting content. How to report effectively on the issues and progress... [...]

Digital Marketing Depot has published the ‘2023 Digital Advertising Campaign Checklist’. Launching and managing a successful Digital Advertising Campaign takes time and planning; this checklist will help ensure you are launching a new effort as prepared as possible to then deliver excellent results. Along with the checklist you’ll learn about: Defining an audience and goals Channel selection Budget distribution 2023 Digital Advertising Campaign Checklist Digital Marketing Depot  [...]

Content Marketing Institute has published a new video ‘Strategy-Driven Content Tech Tips’ featuring useful content marketing technology buying tips. The CMI team says, “The content marketing news you need to lead from Content Marketing Institute’s Robert Rose. Before buying any new content or marketing technology, hit pause. Look away from the glittering promise of AI-driven this and best-in-class that. Ask what you want the tech to standardize and scale for you. Robert Rose explains that takeaway (and three others) from CMI’s ContentTech Summit.” Content Marketing... [...]

ChatGPT is a powerful AI chatbot that can be used for a variety of purposes, including work. ChatGPT plugins are add-ons that can be added to ChatGPT to enhance its capabilities. These plugins can be used to automate tasks, access information, and collaborate with others. Search Engine Journal contributor Kristi Hines has published an article featuring useful information on using the ChatGPT plugins for work. She says, “With hundreds of new ChatGPT plugins, here’s how to select the best ones, extract effective prompts, and reveal use cases for work tasks. Thanks to the continuous... [...]

Last week Content Marketing Institute hosted ContentTECH Summit featuring expert sessions in the content marketing domain. Content Marketing Institute has published an article highlighting four takeaways from the ContentTECH Summit for a better marketing tech strategy. The CMI team says, “ut of the hundreds of takeaways from the event, the following stood out to Robert. He also shares one more from his ContentTECH keynote address. 1. Don’t just stand there When making videos, forgo static imagery. Mix in graphics to create movement on the screen to create visual interest, says Michal... [...]

Semrush has published a new video ‘Create a Content Marketing Plan for the Year in 30 Minutes’ highlighting useful tactics to prepare your content marketing plan. The Semrush team says, “Planning plays a big part in creating strong, high-quality content that helps you reach your desired audience. Creating ad-hoc content won’t work in the long run to achieve your goals. So why not avoid the stress and build a content plan for your business? What is a content plan, why is it important, what should be included, and how can you create one for your business? Ross Simmonds, founder... [...]

This is a reminder for the DMI webinar to be held on June 27, 2023. Digital Marketing Institute is hosting a webinar ‘Supercharge Your Customer Experience with the Power of QR Codes’ on Tuesday, June 27, 2023, at 1:00 EDT. The DMI team says, “In this webinar, we will dive deep into the world of QR codes and app deep linking, revealing the secrets to creating flawless user experiences. Regardless of your industry, this session is tailored to any app category, equipping you with the knowledge to optimize installations and skyrocket app engagement. Discover the art of designing QR... [...]

HubSpot has published a new video ‘Competitive Advantage: Make Your Brand Stand Out (Free Guide!)’ highlighting the power of competitive advantage. The HubSpot team says, “Discover the power of competitive advantage in this insightful video and learn how to use it to position your brand for success! We’ll dive deep into the world of brand positioning, revealing strategies to stand out in a crowded market and create a unique identity that resonates with your target audience.” HubSpot  [...]