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Monday, August 15, 2022

Explained: Four Stages of Search

To improve your SEO performance, it is important for you to know how search engines work. You need to be familiar with the terms such as crawling, rendering, indexing, and ranking. Search Engine Land contributor Chris Silver Smith has published an article explaining the four stages of search all SEOs need to know. He says, “I recently worked as an expert witness on a trademark infringement case where the opposing witness got the stages of search wrong. Two small companies declared they each had the right to use similar brand names. The opposition party’s “expert” erroneously... [...]

Make Your Mobile Ad Experiences Hyper-Engaging, September 7 [Webinar]

The mobile web has the potential to be a highly engaging channel, but so many brands miss the mark with static display ads that consumers ignore or dislike. Adweek is hosting a webinar ‘Make Your Mobile Ad Experiences Hyper-Engaging: Combine Creative and Context for Maximum Impact’ on Wednesday, September 7, 2022, at 1.00 pm EDT. The Adweek team says, “Learn how high-quality interactive creative in the right context can lead to significant increases in attention, engagement and purchase intent from leaders at Mayors and Mobkoi. You’ll find out: Why the Mayors Diamond Collection... [...]

How to Conduct a Competitive Analysis [Video Guide]

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. HubSpot has published a new video guide titled ‘How to Conduct a Competitive Analysis’. The HubSpot team says, “HubSpot Marketing shows you a foolproof method for conducting a competitive analysis in this video. He walks you through the six steps on how to conduct one, so that you can strengthen your marketing strategies and earn a bigger market share.” HubSpot  [...]

VideoAce: AI Video Builder for you and your clients #ad

VideoAce provides a new kind of web traffic. Historically, there have been 3 primary types of traffic that webmasters use to get traffic to their sites: 1. Purchased Traffic: This includes PPC, solo ads, ezines, other ads, and other “Pay per event” traffic. While this can get your sites as much traffic as you can afford to buy, it is expensive traffic. 2. Borrowed Traffic: This can come from Joint Venture partners and affiliates, ad swaps, etc. This can scale up your traffic quickly if you can find these partnerships and pay these partners a share of your proceeds. 3. Organic Traffic:... [...]

Use Social Media Data to Supercharge Your Product Launch, August 31 [Webinar]

Bringing a new product, service or campaign to market can be exciting yet daunting. Being armed with a thorough and up-to-date understanding of your target audiences, the market climate, consumer conversation and competitive landscape is critical. Adweek is hosting a webinar ‘Use Social Media Data to Supercharge Your Product Launch: Add a Layer of Intelligence’ on Wednesday, August 31, 2022, at 1.00 pm EDT. The Adweek team says, “Discover how successful brands like AstraZeneca, lululemon and KFC utilize consumer and market intelligence to prepare for and fully inform their launch... [...]

The Larger the TAM The Easier it is Market [Video]

Watch Neil Patel’s latest video ‘The Larger the TAM The Easier it is Market’ explaining the Total Addressable Market and its marketing impact. He says, “The larger the TAM, the easier it is to market. Have you heard of the word TAM before? It stands for total addressable market. For example, the global healthcare market is a $2.5 trillion industry. That’s massive. On the flip side, the web analytics market is roughly $10.7 billion and that’s in 2026, according to Allied Market Research, and it’s not even 2026 yet. The reason I bring up web analytics is... [...]

Payment Gateways: Everything You Need to Know [Guide]

A payment gateway transfers a customer’s payment information to a seller’s bank account, ensuring the customer has enough funds to make a payment. HubSpot contributor Olivia Deng has published a new guide ‘Everything You Need to Know About Payment Gateways‘ to help you understand and utilize the payment gateways efficiently. She says, “Imagine you run a brick-and-mortar store and a customer comes into the shop and wants to pay for a product. But, they don’t have any cash and would like to pay with a credit card. To accept the customer’s payment, you’ll... [...]

Koincart: Small businesses can now accept Crypto in payment #ad

With Koincart, you can help small businesses accept cryptocurrency (Bitcoin, Ethereum, etc.). Accepting cryptocurrency in payment provides a lot of advantages to a business, primarily reducing transaction costs and widening the range of people you can sell to. International commerce is an expensive business. There are high fees for collecting money from other countries and exchanging it into you home country’s currency. Those fees are avoided or drastically reduced when you accept cryptocurrency. In today’s tight financial conditions, businesses everywhere are looking to expand their... [...]

Six Killer Mistakes That Ruin Your Demand Generation Results [Report]

Demand generation is a marketing strategy focused on building reliable brand awareness and interest, resulting in high-quality leads. MarketingProfs has published a new report ‘Six Killer Mistakes That Ruin Your Demand Generation Results’ to help you improve demand generation. The MarketingProfs team says, “This e-book shares the top 6 Demand Generation mistakes we see regularly. Understanding what these look like will help you to identify whether you are making them too. If so, don’t panic, we’ve also included some helpful exercises to flesh out exactly where it’s... [...]

An Online Marketer’s Guide to Mastering Livestream Shopping [Guide]

Live shopping is a type of selling that takes place online. Using video livestreaming and social media platforms, live shopping events allow businesses to create in-store shopping experiences for the online world. Search Engine Journal has published ‘An Online Marketer’s Guide to Mastering Livestream Shopping’. Alex Macura says, “Digital marketers have heard of the e-commerce value of livestream shopping. Here’s how to include it in your marketing plan. Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream... [...]