16 On-page SEO Mistakes to Avoid
On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic.
iloveseo.com contributor Brian Harnish has shared 16 on-page SEO mistakes that can negatively impact your site’s performance.
He says, “A large part of on-page optimization includes making sure that your page stays relevant in the eyes of Google and your users. To do so means ensuring that you have all the points of optimization that your tool of choice recommends, along with making sure that you are discussing all the relevant topics at hand.
Duplicate Content
If you’re creating a site, you should be aware that search engines (like Google) view your website as one big “page” and the text on each page is treated as one piece of content. So if you have duplicate content on multiple pages, it will dilute the value of those individual pieces of text and make them less visible to search engines. The solution?
Create unique content for every single page of your website.
Creating unique content helps you to avoid duplicate content issues arising from similar (and the same) content, as well as keyword cannibalization.”
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