Content marketing is a creative job. With a good grip over language and elaboration of the right ideas, you can achieve your desired goals. Copyblogger’s Stefanie Flaxman has published an article explaining the 10-step content editing process. She says, “Content editing revises an article into a winning presentation. 10 steps to a powerful content edit A “good idea” usually isn’t enough. A good idea might fall flat when executed, or you could find out that the idea wasn’t all that great to begin with. Similarly — and this is good news for anyone who feels pressure to have... [...]

Well-written quality content is the key to persuade people to take an action. Your content also helps you to establish yourself as an authority in your field. Business 2 Community contributor Amanda Clark has shared an article highlighting six signs of whether you need to rewrite your content. She says, “Web content isn’t meant to last forever. On the contrary, it’s a good idea to revise your copywriting every two or three years. This gives you a chance to offer fresh content to the Google algorithms, and also to refine or update your company’s messaging. Beyond that, there are a few... [...]

Copyblogger contributor Stefanie Flaxman has shared a five-step guide to help you edito and improve your content. She says, “Here are five smart self-editing strategies that help turn your drafts into memorable content. 1. Locate your goal You should be able to succinctly state why you’re going to publish the piece of content you’re editing. Reference your content calendar to identify how the article serves both your audience and your business. That statement won’t go directly in your text most of the time, but it helps influence the message you’ll communicate. Your introduction... [...]