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Friday, April 19, 2024

Marketing Work in 2022: Better Results with Less Effort That’s More Effective, June 2 [Webinar]

Marketing is a creative task. You need to constantly work on newer strategies to improve your marketing performance. MarketingProfs is hosting a webinar on ‘Marketing Work in 2022: Better Results with Less Effort That’s More Effective’ on Thursday, June 2, 2022, at 2.00 pm EDT. The MarketingProfs team says, “We’re nearly halfway through 2022, and anyone in marketing is probably asking, “Are we working harder or smarter?” In this webinar, you’ll hear how marketing teams can deliver on their commitments, achieve real business results, and gain acknowledgment... [...]

How To Dominate Google Merchant Center [Podcast]

Search Engine Journal has published a new podcast episode ‘How to Dominate Google Merchant Center’ featuring Duane Brown. Loren Baker says, “Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the first step to launching Shopping Ad campaigns for your products. In this episode, Duane Brown joined me to talk about Merchant Center, its data, the importance of feeds, and the all-around Google Shopping experience for Google’s users.” Search Engine Journal  [...]

Leveraging Segmentation for High-Performance Results, June 2 [Webinar]

Analyzing first-party data can unlock new insights into what your best customer looks like, and which prospects can be most influenced by your marketing. Adweek is hosting a webinar on ‘Leveraging Segmentation for High-Performance Results’ on Thursday, June 2, 2022, at 2.00 pm EDT. The Adweek team says, “Hear more about segmentation strategies from leaders at Neustar and Movio, who will discuss how they were able to leverage these insights to create tailored campaigns targeting high-propensity consumers across digital, CTV and out-of-home channels. You’ll find out:  How to... [...]

How to Vet and Validate Link Prospects [Video]

Ahrefs has published third video ‘How to Vet and Validate Link Prospects’ as a part of its Link Building Course. Sam Oh says, “In this video, you’ll learn how to quickly vet and validate your list of link prospects. When validating your list of prospects, you want to make sure of two things: 1. You’re pitching relevant prospects. 2. These are actually the links you want. This stage can be pretty monotonous but it’s necessary. There are three steps you can take to vet your prospects.” Ahrefs  [...]

Two Ways to Remove Duplicate Content

Duplicate content confuses Google and forces the search engine to choose which of the identical pages it should rank in the top results. Regardless of who produced the content, there is a high possibility that the original page will not be the one chosen for the top search results. Practical Ecommerce contributor Ann Smarty has shared two ways to remove duplicate content. She says, “Here are two good ways to remove duplicate content from search engine indexes — and eight to avoid. 2 Ways to Remove To correct indexed duplicate content, consolidate link authority into a single page and... [...]

How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition, June 22 [Webinar]

An SEO brief is a document that helps everyone involved with writing content understand what the purpose of the content is and what sorts of things should be included. Search Engine Journal is hosting a webinar ‘How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition’ on Wednesday, June 22, 2022, at 2.00 pm ET. The SEJ team says, “Attend our webinar to learn how to create a well-coordinated brief that will seamlessly connect your teams, elevate your content program, and outperform your competitors. You’ll learn how to craft an ideal content brief that helps... [...]

Rhino Results 2.0 builds your business audience #ad

Dawud Islam has just released Rhino Results 2.0.< This is a fully updated version of his original version from 2 years ago. The new version has been significantly enhanced. It helps you implement one of the tried-and-true methods for building your audience of followers: Give away something of value to get people's attention. Once they accept your offer (and join your mailing list), offer them a complementary product for purchase. Rhino Results 2.0 gives you three complete giveaway sales funnels (complete with a product to give away and affiliate products to upsell to the new list you are building),... [...]

Is User-Generated Content A Google Ranking Factor? [Answered]

User-generated content (UGC) is considered a valuable entity as it helps you boost the content value of your website by adding new perspectives and engaging information from your visitors or customers. Search Engine Journal contributor Kristi Hines has answered this important question – Is User-Generated Content A Google Ranking Factor? She says, “What is user-generated content? UGC can be text, images, video, or some other form of content (e.g., blog comments, forum posts, product reviews) that has been created for a brand, business, or publication by someone not associated with... [...]

12 Data Points to Improve SEO

To achieve the best SEO performance, you need to optimize your website according to best practices. Constant performance monitoring can help you improve your website for more traffic. Search Engine Journal contributor Roger Montti has shared 12 essential SEO data points for any website. He says, “Here are a collection of 12 data points to consider that will help improve all areas of your SEO. 1. Core Web Vitals Core Web Vitals (CWV) are a set of metrics representing what the page loading experience is for site users. The CWV metrics are also a (minor) ranking factor. The importance of CWV... [...]

How To Design the Perfect Buyer Persona [Podcast]

A buyer persona is a detailed description of someone who represents your target audience. It is fictional but based on deep research of your existing or desired audience. Exposure Ninja has published a new podcast episode ‘How To Design the Perfect Buyer Persona’. Tim Cameron says, “Whether you’re B2B or B2C, the fastest growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer. This is also one of the main reasons that some products and businesses go viral whilst... [...]

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