User-generated content (UGC) is considered a valuable entity as it helps you boost the content value of your website by adding new perspectives and engaging information from your visitors or customers.

Search Engine Journal contributor Kristi Hines has answered this important question – Is User-Generated Content A Google Ranking Factor?

She says, “What is user-generated content?

UGC can be text, images, video, or some other form of content (e.g., blog comments, forum posts, product reviews) that has been created for a brand, business, or publication by someone not associated with that company.

You can use UGC to create engagement or excitement around your brand/website, enhance your content, and even help your SEO efforts.

Just think of Amazon and how much reviews have helped contribute to its rise and continued dominance.

But is it actually a Google ranking factor?”

Is User-Generated Content (UGC) A Google Ranking Factor?

Search Engine Journal


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